F45 Training Partners with Royal Caribbean

Rhea-AI Summary

F45 Training Holdings Inc. (NYSE:FXLV) has launched a pioneering partnership with Royal Caribbean, marking the first collaboration of its kind between a boutique fitness operator and a major cruise line. This multi-year agreement will introduce F45's 45-minute functional training classes aboard Royal Caribbean's luxury ships, starting with the Celebrity Apex. F45 aims to expand its reach to over 30 million cruise passengers annually while aligning with previous initiatives with the U.S. Military and esteemed universities.

Positive

• First boutique fitness operator to partner with a major cruise line, enhancing brand visibility.
• Opportunity to reach 30 million cruise passengers annually, potentially increasing customer base and revenue.

Negative

• None.

F45 Training becomes first third-party boutique fitness operator to partner with a major cruise line

AUSTIN, Texas--(BUSINESS WIRE)-- F45 Training Holdings Inc. (“F45” or the “Company”) (NYSE:FXLV), the fastest growing fitness franchisor in the world according to Entrepreneur, today debuted an innovative, first-of-its-kind partnership with Royal Caribbean. Under the multi-year commercial partnership, F45 will offer its iconic 45-minute functional training fitness classes on Royal Caribbean’s award-winning luxury Celebrity Cruise ships. F45 formally kicked off the partnership today with workouts on board the Celebrity Apex’s maiden U.S. voyage.

“We are thrilled to work with Royal Caribbean on this exciting new partnership, bringing F45’s functional, effective, fun and community-driven workouts to guests,” said Adam J. Gilchrist, President, CEO and Chairman of F45. “We are committed to finding new and innovative ways to offer what we consider to be the world’s best workout to new and existing F45 members around the world. With this partnership, we are expanding the reach of F45’s fitness offering as we begin to market to the 30 million passengers who travel on cruise ships each year.”

The first-at-sea debut of F45 further reinforces the Company’s innovative go-to-market strategy and follows its similar first-ever partnerships with the U.S. Military as well as prestigious universities such as Stanford University, University of Southern California and University of Texas.

For more information about the Company, visit F45’s investor relations page.

About F45

F45 offers consumers functional 45-minute workouts that are effective, fun and community-driven. F45 utilizes proprietary technologies: a fitness programming algorithm and a patented technology-enabled delivery platform that leverages a rich content database of over 3,900 unique functional training movements to offer new workouts each day and provide a standardized experience across the Company’s global footprint. For more information www.f45training.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20211102006359/en/

Media

ICR, Inc.

F45PR@icrinc.com

Source: F45 Training Holdings Inc.

FAQ

What partnership has F45 Training announced?

F45 Training has announced a partnership with Royal Caribbean to offer fitness classes aboard their cruise ships.

How will F45 Training classes be offered on cruise ships?

F45 Training classes will be offered as 45-minute functional training sessions on Royal Caribbean's Celebrity Cruise ships.

What is the significance of F45 Training's partnership with Royal Caribbean?

This partnership marks F45 Training as the first boutique fitness operator to collaborate with a major cruise line, signaling an innovative business approach.

How many cruise passengers does F45 Training aim to reach annually?

F45 Training aims to reach approximately 30 million cruise passengers each year through this partnership.

What other partnerships has F45 Training engaged in?

F45 Training has also formed partnerships with the U.S. Military and prestigious universities such as Stanford and USC.