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F45 Investor David Beckham Supports the Continued Growth of the Brand as Partner of the Latest UK Studio in High Street Kensington
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Rhea-AI Summary
F45 Training Holdings Inc. (NYSE: FXLV) announced the opening of a new studio in London's High Street Kensington on March 19. The 3,500 sq. ft. facility will follow F45's renowned high-intensity, circuit-based workouts. David Beckham, an F45 investor since 2020, will partner in the new studio. Currently, F45 operates 1,749 studios across 65 countries, with this being the 63rd in the UK. The franchise has sold a total of 3,301 franchises and continues to expand its presence in the global fitness market.
Positive
New studio opening in High Street Kensington indicates business growth.
David Beckham's involvement may enhance brand visibility and attract new members.
F45's expansion reflects strong demand in the fitness franchise market.
Negative
None.
AUSTIN, Texas--(BUSINESS WIRE)--
F45 Training Holdings Inc. (NYSE: FXLV) (“F45” or the “Company”), the fastest growing fitness franchisor in the world according to Entrepreneur in 2021, today announced its latest UK studio opening in London’s High Street Kensington. Set to open on March 19th, the new studio will span 3,500 sq. ft. and will follow the same high-intensity, circuit-based format that the brand has become synonymous with. An investor in F45 since 2020, David Beckham will be a partner in the new High Street Kensington studio.
F45 Training investor David Beckham will be a partner in the franchise’s new High Street Kensington studio. (Photo: Business Wire)
David Beckham commented, “As a global partner and investor in the F45 franchise, I am thrilled to see how fast it is growing in the UK fitness market and to support this new studio opening in High Street Kensington. I’ve seen the site at various stages of the build and the F45 team have done a phenomenal job in creating a fantastic studio. It’s a great location and a beautiful space and I’m looking forward to seeing a new F45 community come together there.”
The new studio will be run by multi-unit F45 franchisee owners and childhood friends Haydn Elliott and Tristan Smith. “We have had the pleasure of having David and his team visit our central London studios over the past 12 months and we have loved watching him train and interact with our F45 community,” said Haydn Elliott.
Tristan Smith added, “Our first F45 studio opened four years ago in Oxford Circus, followed by Soho in January 2020. With each studio opening, we learn more about ourselves and the F45 community which has become a huge part of our lives. As an F45 investor, David supports the brand and business and is our partner in bringing this new studio to High Street Kensington. We can’t wait for the doors to open and to meet new members.”
Founded in 2013 in Sydney, Australia, F45 is one of the fastest-growing fitness franchises in the world based on the number of franchises sold. With a focus on creating a leading global fitness training and lifestyle brand, F45 currently has sold 3,301 total franchises and 1,749 studios across 65 countries, and High Street Kensington will be the 63rd studio to open in the UK, with many more scheduled in 2022.
About F45 Training F45 offers consumers functional 45-minute workouts that are effective, fun and community-driven. F45 utilizes proprietary technologies: a fitness programming algorithm and a patented technology-enabled delivery platform that leverages a rich content database of over 8,000 unique functional training movements across modalities to offer new workouts each day and provide a standardized experience across the Company’s global footprint.
