F45 Appoints Brian Killingsworth as Chief Marketing Officer

Rhea-AI Summary

F45 Training Holdings Inc. (NYSE: FXLV) announced the appointment of Brian Killingsworth as Chief Marketing Officer. Killingsworth, a veteran with over 20 years in sports marketing, will lead F45's marketing strategy. His previous roles include Global CMO at Legends and CMO for the Vegas Golden Knights. Under his leadership, F45 aims to enhance brand visibility and customer engagement. F45, recognized as the fastest growing fitness franchisor by Entrepreneur in 2022, focuses on innovative fitness solutions to assist members in achieving their fitness goals.

Positive

• Appointment of Brian Killingsworth as CMO brings extensive sports marketing experience.
• Expected enhancement in marketing strategy and customer engagement.

Negative

• Concerns about continuity and potential integration of Killingsworth into the existing team.

Fastest growing fitness franchisor hires sports industry veteran to drive marketing and gain new customer traction

AUSTIN, Texas--(BUSINESS WIRE)-- F45 Training Holdings Inc. (NYSE: FXLV) (“F45” or the “Company”), the fastest growing fitness franchisor in the world according to Entrepreneur in 2022, announced today the appointment of Brian Killingsworth as Chief Marketing Officer. Joining the executive leadership team, Killingsworth will report to Adam Gilchrist, President, CEO & Chairman. Killingsworth will lead F45’s marketing strategy and, with his extensive experience in the sports industry, lead the Company’s branding, advertising and efforts to market to existing and new customers.

(Photo: Business Wire)

“Brian is a marketing veteran with extensive leadership experience working with professional sports entities, and we are confident that he will drive immense value to our business,” said Adam Gilchrist, President, CEO & Chairman of F45. “We welcome Brian to the F45 team and look forward to seeing him put to work his immeasurable knowledge of sports marketing.”

Killingsworth has over 20 years of deep marketing and industry experience guiding MLB, NFL and NHL brands. Prior to joining F45, he served as the Global CMO for premium experiences company Legends, leading all aspects of the company's marketing and brand vision. Killingsworth was also Chief Marketing Officer for the NHL’s Vegas Golden Knights, overseeing marketing, strategy, branding, communications, content, digital, analytics and serving as part of the leadership team that launched the Knights franchise – one of the most successful expansion teams in sports history.

“F45 is creating a leading global fitness training and lifestyle brand – tapping into its digitally-connected network to stay at the forefront of the industry and help members achieve their fitness goals,” said Brian Killingsworth. “I’m delighted to join such a passionate and driven team, and look forward to leading the marketing team to further amplify awareness of F45’s world class fitness offerings.”

Earlier in his career, Killingsworth served as Chief Marketing Officer of the Tampa Bay Buccaneers, where he oversaw all aspects of the Buccaneers brand, was Vice President of Marketing and Brand Strategy for the St. Louis Rams, and also spent 10 years with the Tampa Bay Rays marketing team. Killingsworth graduated from Flagler College with a Bachelor’s degree in Communications and earned his MBA in Marketing & Management from the University of South Florida.

About F45 Training

F45 offers consumers functional 45-minute workouts that are effective, fun and community-driven. F45 utilizes proprietary technologies: a fitness programming algorithm and a patented technology-enabled delivery platform that leverages a rich content database of over 8,000 unique functional training movements across modalities to offer new workouts each day and provide a standardized experience across the Company’s global footprint.

For more information, please visit www.f45training.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220330005740/en/

Media Contact

F45 Training

F45PR@icrinc.com

Source: F45 Training Holdings Inc.

FAQ

Who is Brian Killingsworth and what experience does he bring to FXLV?

Brian Killingsworth is the new Chief Marketing Officer of F45 Training with over 20 years of experience in sports marketing, previously serving as Global CMO for Legends and CMO for the Vegas Golden Knights.

What are the main goals for the new CMO at FXLV?

The main goals include driving marketing strategy, enhancing brand visibility, and increasing customer engagement for F45's fitness offerings.

When was the new CMO appointed at FXLV?

Brian Killingsworth was appointed as Chief Marketing Officer on March 30, 2022.