First Watch Inspires Acts of Kindness with ‘Sweet’ Gesture on World Kindness Day
First Watch Restaurant Group (NASDAQ: FWRG) announces a special World Kindness Day initiative on November 13, offering 15,000 free cinnamon rolls for customers to pay forward as acts of kindness. The first 50 dine-in guests at participating locations will receive a complimentary Stay Golden Cinnamon Roll to-go when mentioning the word 'kindness.' The promotion requires an in-restaurant purchase and is available while supplies last. The featured cinnamon roll, part of First Watch's seasonal Holiday menu, comes with lemon cream cheese icing and gold sprinkles.
First Watch Restaurant Group (NASDAQ: FWRG) annuncia un'iniziativa speciale in occasione della Giornata Mondiale della Gentilezza il 13 novembre, offrendo 15.000 cinnamon rolls gratuiti per i clienti da condividere come atti di gentilezza. I primi 50 clienti che ceneranno nei locali partecipanti riceveranno un Stay Golden Cinnamon Roll da portare via semplicemente menzionando la parola 'gentilezza'. La promozione richiede un acquisto in ristorante ed è valida fino a esaurimento scorte. Il cinnamon roll protagonista, parte del menù stagionale per le festività di First Watch, è guarnito con crema di formaggio al limone e zuccherini dorati.
First Watch Restaurant Group (NASDAQ: FWRG) anuncia una iniciativa especial para el Día Mundial de la Bondad el 13 de noviembre, ofreciendo 15,000 rollos de canela gratuitos para que los clientes compartan como actos de bondad. Los primeros 50 comensales en los locales participantes recibirán un Stay Golden Cinnamon Roll para llevar al mencionar la palabra 'bondad'. La promoción requiere una compra en el restaurante y está disponible hasta agotar existencias. El rollo de canela destacado, parte del menú estacional de fiestas de First Watch, viene con glaseado de queso crema de limón y chispas doradas.
퍼스트 워치 레스토랑 그룹(나스닥: FWRG)은 11월 13일 세계 친절의 날을 맞아 특별 프로그램을 발표하며, 고객들이 친절의 행동으로 나눌 수 있는 15,000개의 무료 시나몬 롤을 제공합니다. 참여하는 장소에서 식사하는 첫 50명의 손님은 '친절'이라는 단어를 언급할 경우, 포장된 Stay Golden Cinnamon Roll을 무료로 받게 됩니다. 이 프로모션은 식당 내 구매가 필요하며, 재고가 있는 동안 유효합니다. 퍼스트 워치의 계절별 홀리데이 메뉴의 일환인 시나몬 롤은 레몬 크림 치즈 아이싱과 금색 스프링클이 올려져 있습니다.
First Watch Restaurant Group (NASDAQ: FWRG) annonce une initiative spéciale pour le Journée Mondiale de la Gentillesse le 13 novembre, offrant 15 000 roulés à la cannelle gratuits pour que les clients les partagent comme des actes de gentillesse. Les 50 premiers clients qui dînent dans des établissements participants recevront un Stay Golden Cinnamon Roll à emporter en mentionnant le mot 'gentillesse'. La promotion nécessite un achat au restaurant et est valable jusqu'à épuisement des stocks. Le roulé à la cannelle en vedette, faisant partie du menu saisonnier des fêtes de First Watch, est garni d'un glaçage au fromage à la crème au citron et de paillettes dorées.
First Watch Restaurant Group (NASDAQ: FWRG) kündigt eine besondere Initiative zum Weltfreundlichkeitstag am 13. November an und bietet 15.000 kostenlose Zimtschnecken an, die die Kunden als Akt der Freundlichkeit weitergeben können. Die ersten 50 Gäste, die in den teilnehmenden Lokalen speisen, erhalten eine kostenlose Stay Golden Cinnamon Roll zum Mitnehmen, wenn sie das Wort 'Freundlichkeit' erwähnen. Die Aktion erfordert einen Kauf im Restaurant und ist verfügbar, solange der Vorrat reicht. Die Zimtschnecke, Teil der saisonalen Festtagskarte von First Watch, wird mit Zitronen-Frischkäse-Glasur und goldenen Streuseln serviert.
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Insights
This promotional campaign, while well-intentioned, has minimal financial impact on First Watch's business performance. The giveaway of 15,000 cinnamon rolls represents a negligible cost relative to the company's operations. While it may generate some positive brand sentiment and local media coverage, the scope (50 rolls per location) and one-day nature of the promotion suggests this is primarily a marketing initiative rather than a material business event.
The seasonal Holiday menu item tie-in indicates standard operational planning rather than a significant revenue driver. For a company with
Restaurant giving away 15,000 Cinnamon Rolls for customers to pay forward on November 13
BRADENTON, Fla., Nov. 11, 2024 (GLOBE NEWSWIRE) -- A little kindness goes a long way, and First Watch Restaurant Group, Inc. (NASDAQ: FWRG) (together with its subsidiaries “First Watch” or the “Company”) – the leading daytime dining concept specializing in breakfast, brunch and lunch – is spreading the joy this year for World Kindness Day. On Wednesday, November 13, First Watch is giving away more than 15,000 cinnamon rolls for customers to “pay forward” as a random act of kindness in their communities. The first 50 dine-in guests at each participating location will receive a free Stay Golden Cinnamon Roll* packaged to-go when they use the word “kindness.”
“World Kindness Day is a reminder of the impact even the smallest gestures can have,” said Matt Eisenacher, Chief Brand Officer. “From holding the door open … to welcoming tables with a warm pot of coffee, our employees take pride in making our customers smile. Our core value is to ‘Be Kind,’ and we hope this day will inspire thousands of acts of kindness nationwide.”
The cinnamon roll, which appears on First Watch’s seasonal Holiday menu for a limited time, is freshly baked, glazed with lemon cream cheese icing and topped with gold sprinkles. Inspired by “The Golden Rule” – treat others as you would want to be treated – First Watch is encouraging customers to perform acts of kindness by sharing the free Stay Golden Cinnamon Roll with anyone in need of a smile.
*One Stay Golden Cinnamon Roll per table, with an in-restaurant purchase, while supplies last at participating restaurants only. For more information, including participating restaurants, visit www.firstwatch.com/kindness-day.
About First Watch
First Watch is the leading Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch's chef-driven menu rotates five times a year and includes elevated executions of classic favorites alongside specialties such as its Quinoa Power Bowl, Lemon Ricotta Pancakes, Chickichanga, Morning Meditation fresh juice and signature Million Dollar Bacon. After first appearing on the list in 2022 and 2023, First Watch was named 2024’s #1 Most Loved Workplace® in America by Newsweek and the Best Practice Institute. In 2023, First Watch was named the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation's Restaurant News for its seasonal Braised Short Rib Omelet. First Watch operates more than 540 First Watch restaurants in 29 states. For more information, visit www.firstwatch.com.
Media Contact:
pr@firstwatch.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/616cf782-b919-4479-8e06-4f3973756209
FAQ
How many free cinnamon rolls is First Watch (FWRG) giving away on World Kindness Day 2024?
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What is special about First Watch's (FWRG) Stay Golden Cinnamon Roll promotion?
