Subaru Announces 2025 Subaru WinterFest Locations and Music Lineup With Headliner Grace Potter
Subaru of America and POWDR announced the return of Subaru WinterFest 2025, a winter mountain tour featuring live music, outdoor activities, and charitable initiatives. The event will visit six mountain destinations across the U.S., headlined by artists including Grace Potter and The National Parks.
The tour will showcase the 2024 Subaru Crosstrek Wilderness and 2024 Subaru Solterra. Attendees who complete a lead form can direct a $5 donation to selected charities, up to $10,000 per organization. The event includes partner demonstrations from brands like Thule and Nordica, plus amenities such as the Harman Kardon Warming Hut and Solo Stove Hangout Zone.
Subaru of America e POWDR hanno annunciato il ritorno di Subaru WinterFest 2025, un tour invernale montano che offre musica dal vivo, attività all'aperto e iniziative di beneficenza. L'evento visiterà sei destinazioni montane negli Stati Uniti, con artisti del calibro di Grace Potter e The National Parks.
Il tour presenterà i modelli 2024 Subaru Crosstrek Wilderness e 2024 Subaru Solterra. I partecipanti che compileranno un modulo di contatto potranno indirizzare una donazione di 5 dollari a organizzazioni benefiche selezionate, fino a un massimo di 10.000 dollari per organizzazione. L'evento include dimostrazioni da parte di marchi come Thule e Nordica, oltre a strutture come l'Harman Kardon Warming Hut e la Solo Stove Hangout Zone.
Subaru of America y POWDR anunciaron el regreso de Subaru WinterFest 2025, una gira de montaña invernal que contará con música en vivo, actividades al aire libre e iniciativas benéficas. El evento visitará seis destinos de montaña en EE. UU., con artistas destacados como Grace Potter y The National Parks.
La gira mostrará el 2024 Subaru Crosstrek Wilderness y el 2024 Subaru Solterra. Los asistentes que completen un formulario de contacto podrán dirigir una donación de 5 dólares a organizaciones benéficas seleccionadas, hasta un máximo de 10,000 dólares por organización. El evento incluye demostraciones de socios de marcas como Thule y Nordica, además de comodidades como el Harman Kardon Warming Hut y la Solo Stove Hangout Zone.
Subaru of America와 POWDR이 Subaru WinterFest 2025의 귀환을 발표했습니다. 이 겨울 산악 투어는 라이브 음악, 야외 활동 및 자선 이니셔티브를 제공합니다. 이 이벤트는 미국 전역의 여섯 개 산악 목적지를 방문하며, Grace Potter 및 The National Parks와 같은 아티스트들이 헤드라인을 장식합니다.
투어는 2024 Subaru Crosstrek Wilderness와 2024 Subaru Solterra를 선보입니다. 참석자는 리드 폼을 작성하면 선택한 자선 단체에 최대 10,000달러까지 5달러의 기부금을 송금할 수 있습니다. 이 이벤트에는 Thule와 Nordica와 같은 브랜드의 파트너 시연과 Harman Kardon Warming Hut 및 Solo Stove Hangout Zone과 같은 편의 시설이 포함됩니다.
Subaru of America et POWDR ont annoncé le retour de Subaru WinterFest 2025, une tournée montagnarde hivernale comprenant de la musique live, des activités en plein air et des initiatives caritatives. L'événement visitera six destinations montagneuses à travers les États-Unis, avec des artistes tels que Grace Potter et The National Parks en tête d'affiche.
La tournée mettra en avant le 2024 Subaru Crosstrek Wilderness et le 2024 Subaru Solterra. Les participants qui remplissent un formulaire peuvent diriger un don de 5 dollars vers des œuvres caritatives sélectionnées, jusqu'à 10 000 dollars par organisation. L'événement comprend des démonstrations de partenaires de marques comme Thule et Nordica, ainsi que des commodités telles que le Harman Kardon Warming Hut et la Solo Stove Hangout Zone.
Subaru of America und POWDR haben die Rückkehr von Subaru WinterFest 2025 angekündigt, einer Winterberg-Tour mit Live-Musik, Outdoor-Aktivitäten und gemeinnützigen Initiativen. Die Veranstaltung besucht sechs Bergziele in den USA, headlined von Künstlern wie Grace Potter und The National Parks.
Die Tour wird den 2024 Subaru Crosstrek Wilderness und den 2024 Subaru Solterra präsentieren. Teilnehmer, die ein Kontaktformular ausfüllen, können eine Spende von 5 USD an ausgewählte Wohltätigkeitsorganisationen richten, bis zu 10.000 USD pro Organisation. Die Veranstaltung umfasst Partnerdemos von Marken wie Thule und Nordica sowie Annehmlichkeiten wie die Harman Kardon Warming Hut und die Solo Stove Hangout Zone.
- Charitable initiative generating up to $10,000 per partner organization
- Marketing opportunity to showcase new vehicle models
- Partnership with multiple premium brands enhancing event value
- Expansion of customer engagement through experiential marketing
- None.
Automaker and POWDR present signature winter tour with live music performances, outdoor activities, gear demonstrations, charitable initiatives, and more
CAMDEN, NJ / ACCESSWIRE / December 16, 2024 / Subaru of America, Inc., and its WinterFest partner, POWDR, today announced the return of the automaker's annual mountain tour, Subaru WinterFest, the premier winter playground for music fans, skiers, snowboarders, and dog lovers alike. WinterFest will be arriving at six mountain destinations across the U.S. this winter.
Alan Bethke, Senior Vice President, Marketing at Subaru of America, Inc.: "WinterFest is one of our most highly anticipated events of the year, and we look forward to bringing the experience to some of the coolest mountain locations again this winter. For anyone seeking adventure, entertainment, and an opportunity to give back to charitable causes, WinterFest is the perfect combination to meet these priorities."
Headlining artists including Grace Potter, The National Parks, The Travelin' McCourys, Ashes to Amber, Shadowgrass, Into the Fog and more are set to perform this season's tour along with incredible supporting acts.
"We're thrilled to join forces once again with Subaru for the WinterFest series, promising attendees an unforgettable event this season," said Meghan Matschke, Vice President of Partnerships at POWDR. "With an impressive lineup of musicians, activations with leading outdoor brands, and a deep commitment to the community, excitement is at an all-time high. Get ready to carve unforgettable memories with us on the slopes!"
As part of its commitment to being "More Than a Car Company," WinterFest attendees who complete a lead form will be able to choose a non-profit charity partner for Subaru to make a
This year's tour will include the automaker's adventure-ready 2024 Subaru Crosstrek Wilderness and the 2024 Subaru Solterra. Subaru ambassadors will be available to highlight features such as Harmon Kardon sound systems and more.
Guests will have access to a variety of WinterFest activities. Returning this year, the Americana-inspired Harman Kardon Warming Hut will provide WinterFest attendees with an opportunity to demo Harman Kardon's latest portable Bluetooth products in a cozy and warm environment. Attendees can also check out the newest gear from acclaimed brands such as Thule, Nordica,
As a special treat for some lucky Subaru owners, some Subaru Winterfest events will feature exclusive ‘on-mountain' experiences, intimate music sessions, VIP parking privileges and exclusive gifts (subject to availability).
The full schedule for Subaru WinterFest 2025 can be found below:
Weekend | Resort | Headline Artist |
January 31 - February 2 | Killington Resort, VT* | The Travelin' McCourys |
February 21 - 23 | Copper Mountain Resort, CO | The National Parks |
March 7 - 9 | Eldora Mountain Resort, CO | Shadowgrass |
March 15 - 16 | Sierra-at-Tahoe Resort, CA* | TBD |
April 4 - 6 | Snowbird, UT | Ashes to Amber |
April 11 - 13 | Mt. Bachelor, OR | Grace Potter |
*Killington and Sierra-at-Tahoe are not POWDR-owned or operated resorts.
For more information on Subaru WinterFest locations, please visit www.subaruwinterfest.com and follow #SubaruWinterFest on social media.
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than
About POWDR
POWDR is an adventure lifestyle company that inspires every human being with cool experiences in awesome places. POWDR's awesome places include Copper Mountain and Eldora Mountain Resort in Colorado; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon; Snowbird in Utah; and SilverStar Mountain Resort in British Columbia, Canada. The company also fuels adventure through a collection of experiences from the mountains to the valleys including Sun Country Tours river rafting outfitter based in Oregon, Powderbird heli-adventure operator based out of Snowbird in Utah, Stovepipe lodging and concessions based in Death Valley National Park, and coming soon (2025), the Zion Lodge concessions based in Zion National Park. POWDR's Woodward brand empowers and inspires the next generation of action sports enthusiasts through summer camps, mountain experiences, and mountain centers, incorporating dynamic programming and innovative environments at Woodward Park City in Utah, Woodward PA in Pennsylvania, Woodward Copper in Colorado, Woodward Tahoe and Woodward West in California.
POWDR is headquartered in Park City, UT. For more information, please visit: www.POWDR.com.
Contacts:
Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com
Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com
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Subaru WinterFest 2025 will feature stops at six of the country's top mountain resorts, where winter sports enthusiasts and Subaru owners can enjoy live music, food & beverage, gear demonstrations, select deserving charities to receive donations, and more. For information, visit www.subaruwinterfest.com and follow #SubaruWinterFest.
View additional multimedia and more ESG storytelling from Subaru of America, Inc. on 3blmedia.com.
Contact Info:
Spokesperson: Subaru of America, Inc.
Website: https://www.3blmedia.com/profiles/subaru-america-inc
Email: info@3blmedia.com
SOURCE: Subaru of America, Inc.
View the original press release on accesswire.com
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