Fubo and EDO Partner to Measure Connected TV Advertising Engagement and Outcomes

Rhea-AI Summary

FuboTV Inc. (FUBO) partners with EDO to measure consumer behavior and ad engagement, outperforming industry averages across linear TV and streaming. Initial findings show 16% higher ad engagement overall and 29% higher engagement on sports networks compared to live linear sports. EDO also provides detailed viewer demographics most engaged with Fubo ads, such as men ages 25-54 and women ages 18-34.

Insights

Media Industry Analyst

The partnership between FuboTV and EDO to measure ad engagement presents a significant development within the media and advertising industry. The reported 16% higher overall ad engagement on FuboTV and 29% higher engagement on sports networks compared to traditional linear TV and streaming platforms could potentially attract more advertisers to FuboTV's platform, thereby increasing its ad revenue. The specificity of the data, such as the notable engagement of men aged 25-54 with automotive and telecom ads, suggests that FuboTV can offer targeted and effective advertising opportunities.

Advertisers are increasingly demanding outcome-based metrics to justify their ad spend and FuboTV's ability to provide this through EDO's data can be a compelling selling point. The focus on a highly engaged audience, particularly in the coveted demographic of sports fans, is critical for brands looking to maximize the impact of their ad campaigns. The emphasis on data-driven advertising aligns with the broader industry trend towards personalization and effectiveness.

Financial Analyst

FuboTV's enhanced ad engagement rates are a positive indicator for investors, as they could lead to increased ad pricing and revenue. The granular engagement data provided by EDO could help FuboTV to optimize its ad inventory and attract premium advertisers, potentially improving the company's financial performance. However, investors should consider the competitive landscape and the fact that the streaming market is crowded with larger players like Netflix, Amazon and Disney, which could affect FuboTV's market share and pricing power in the long term.

Investors should also monitor how FuboTV capitalizes on these engagement metrics to drive revenue growth and whether this translates into sustainable profitability. It's important to analyze subsequent quarterly earnings and any changes in subscriber growth or churn rates, as these will be key indicators of the company's ability to leverage its ad engagement advantage into tangible financial results.

Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports according to EDO TV outcomes data

NEW YORK--(BUSINESS WIRE)-- EDO, the TV outcomes company, and FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, have partnered to measure consumer behavior across Fubo’s premium sports, news and entertainment content. EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear TV and streaming platforms.

In partnering with EDO, Fubo can provide brands and agencies with granular CTV engagement data to attribute direct outcomes to CTV ad campaigns. Initial findings from the partnership indicate that consumers are 16% more likely to engage with ads seen on Fubo overall than they are with ads on traditional linear TV and competitive streaming platforms. Additionally, sports fans are 29% more likely to engage with ads seen on sports networks on Fubo than ads during live sports on the average linear network. This is a testament to Fubo’s power of aggregation by streaming over 55,000 sporting events each year and more than 40,000 TV shows and movies on-demand each month.

EDO also provides Fubo advertising partners with ad engagement trends detailing viewer demographics most engaged with ads on the streaming service. For example, EDO found that men ages 25-54 were 35% more likely to engage with ads on Fubo compared to competitive streaming services and linear TV. At the category level, EDO data showed the same group was 37% more likely to engage with automotive ads, and 72% more likely to engage with telecom ads on Fubo than on linear TV and competitive streaming services. Additionally, women ages 18-34 were 18% more likely to engage with financial services ads on Fubo than on competitive streaming services and linear TV.

“One of the strengths of CTV is its data-driven nature and the ability to measure ad campaigns more deliberately and accurately than on traditional linear TV,” said Dina Roman, SVP, global ad sales, Fubo. “Brands and agencies today are seeking clear insights into the outcomes of their advertising campaigns and that is why we are tapping measurement partners like EDO to reinforce the value of Fubo’s premium content and audience.”

“Modern marketers know that investing in campaigns on Fubo means advertising to a highly engaged audience,” said Kevin Krim, President & CEO, EDO. “By combining Fubo’s streaming expertise with EDO’s robust experience measuring live sports and entertainment events across linear and streaming TV, we’re empowering advertisers to go beyond basic reach metrics and begin measuring the outcomes-based, proof-of-performance insights that determine whether a brand achieves its most important business goals.”

About EDO, Inc.

EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO's investment-grade data aligns advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence. For industry intel, success stories, and top ads, visit EDO.com.

About Fubo

With a global mission to aggregate the best in TV, including premium sports, news and entertainment content, through a single app, FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO) aims to transcend the industry’s current TV model. The company operates Fubo in the U.S., Canada and Spain and Molotov in France.

In the U.S., Fubo is a sports-first cable TV replacement product that aggregates more than 300 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2022). Leveraging Fubo’s proprietary data and technology platform optimized for live TV and sports viewership, subscribers can engage with the content they are watching through an intuitive and personalized streaming experience. Fubo has continuously pushed the boundaries of live TV streaming. It was the first virtual MVPD to launch 4K streaming and MultiView, which it did years ahead of its peers.

Learn more at https://fubo.tv

Cautionary Note Regarding Forward-Looking Statements - FuboTV Inc.

This press release contains forward-looking statements of FuboTV Inc. (“Fubo”) that involve substantial risks and uncertainties. All statements contained in this press release that do not relate to matters of historical fact are forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995, including statements regarding our business strategy and plans, partnerships, ad campaigns and measurement, engagement and viewership. The words “could,” “will,” “plan,” “intend,” “anticipate,” “approximate,” “expect,” “potential,” “believe” or the negative of these terms or other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements that Fubo makes due to a number of important factors, including but not limited to the following: our ability to achieve or maintain profitability; risks related to our access to capital and fundraising prospects to fund our financial operations and support our planned business growth; our revenue and gross profit are subject to seasonality; our operating results may fluctuate; our ability to effectively manage our growth; our ability to attract and retain subscribers; obligations imposed on us through our agreements with certain distribution partners; we may not be able to license streaming content or other rights on acceptable terms; the restrictions imposed by content providers on our distribution and marketing of our products and services; our reliance on third party platforms to operate certain aspects of our business; risks related to our reporting obligations; risks related to the difficulty in measuring key metrics related to our business; risks related to preparing and forecasting our financial results; risks related to the highly competitive nature of our industry; risks related to our technology, as well as cybersecurity and data privacy-related risks; risks related to ongoing or future legal proceedings; and other risks, including the effects of industry, market, economic, political or regulatory conditions, future exchange and interest rates, and changes in tax and other laws, regulations, rates and policies. Further risks that could cause actual results to differ materially from those matters expressed in or implied by such forward-looking statements are discussed in our Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2023 filed with the Securities and Exchange Commission (“SEC”), and our other filings with the SEC. We encourage you to read such risks in detail. The forward-looking statements in this press release represent Fubo’s views as of the date of this press release. Fubo anticipates that subsequent events and developments will cause its views to change. However, while it may elect to update these forward-looking statements at some point in the future, it specifically disclaims any obligation to do so. You should, therefore, not rely on these forward-looking statements as representing Fubo’s views as of any date subsequent to the date of this press release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231219745770/en/

KCSA for EDO

edo@kcsa.com

Jennifer L. Press, Fubo

jpress@fubo.tv

Bianca Illion, Fubo

billion@fubo.tv

Source: EDO, Inc.

FAQ

What is the partnership between EDO and FuboTV Inc. about?

The partnership is to measure consumer behavior and ad engagement across Fubo's premium sports, news, and entertainment content, providing detailed data on Connected TV (CTV) ad engagement across all advertiser campaigns.

How does FuboTV Inc.'s ad engagement compare to industry averages?

FuboTV's ad engagement outperforms industry averages by 16% overall and by 29% on sports networks compared to live linear sports.

What insights does EDO provide about FuboTV Inc.'s ad engagement?

EDO provides detailed viewer demographics most engaged with ads on Fubo, such as men ages 25-54 and women ages 18-34, showing higher engagement compared to competitive streaming services and linear TV.

Why is the partnership with EDO important for FuboTV Inc.?

The partnership with EDO reinforces the value of Fubo's premium content and audience by providing clear insights into the outcomes of advertising campaigns, allowing brands and agencies to measure ad campaigns more deliberately and accurately than on traditional linear TV.