Fubo Launches Hallmark+ as Standalone or Add-on, Expanding Current Linear Partnership

Rhea-AI Summary

FuboTV (NYSE: FUBO) has announced the launch of Hallmark+ as both a standalone premium subscription service and an add-on for existing Fubo customers. This expansion builds upon their existing distribution agreement for Hallmark's linear channels. Hallmark+ features the largest streaming catalogue of original Hallmark Christmas movies, with 600+ hours of holiday content.

The service will include exclusive content such as Hallmark's first holiday series (Holidazed and Mistletoe Murders), reality competition series (Finding Mr. Christmas), and unscripted shows featuring popular stars. All 2024 Countdown to Christmas and Miracles of Christmas movies will be available to stream on December 20.

Positive

• Expansion of content offering with 600+ hours of holiday content
• Flexible subscription model allowing standalone or add-on options
• Enhanced partnership with established brand (Hallmark)
• Exclusive access to new original content and series

Negative

• None.

Insights

Market Research Analyst

The addition of Hallmark+ as a standalone service represents an interesting but revenue diversification strategy for Fubo. The timing aligns strategically with peak seasonal demand for Hallmark content during the holiday period. However, this move is unlikely to significantly impact Fubo's financial performance or competitive position in the streaming market.

The key business implications are:

• Potential for incremental revenue through both standalone subscriptions and add-on purchases from existing customers
• Enhanced content differentiation in the crowded streaming space
• Strengthened partnership with Hallmark, possibly leading to future content opportunities

While this expansion provides more flexibility for consumers, it's important to note that Hallmark content, though popular during holidays, typically appeals to a niche audience segment. This makes it unlikely to drive substantial subscriber growth or materially affect Fubo's $491M market capitalization.

Streaming Media Expert

From a technical and strategic perspective, this move aligns with broader industry trends toward unbundled content offerings and flexible subscription models. The integration of Hallmark+ demonstrates Fubo's platform capabilities and commitment to content diversification beyond its core sports focus.

Notable technical aspects include:

• Integration of both linear and SVOD content delivery systems
• Platform flexibility to support standalone and bundled subscription models
• Content library management for 600+ hours of seasonal programming

While this development showcases Fubo's technical capabilities, it represents an incremental rather than transformative enhancement to their service offering. The real value proposition remains in Fubo's sports-first strategy, with Hallmark+ serving as a complementary content vertical rather than a core growth driver.

Hallmark+, Home to the Largest Streaming Catalogue of Original Hallmark Christmas Movies, Features a Distinctive Blend of All New, Exclusive Hallmark Original Series, Movies and Other Feel-Good Content

NEW YORK--(BUSINESS WIRE)-- FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the launch of Hallmark+ as a standalone premium subscription service or add-on for Fubo customers. The launch expands the companies’ existing long-standing distribution agreement for Hallmark’s linear channels on Fubo.

Fubo customers can now subscribe to Hallmark+ as a standalone service - without a base Fubo channel plan - or as an add-on to an existing subscription. Hallmark+ joins recent standalone live linear and SVOD content launches on Fubo that give more flexibility to consumers, offering them the choice to subscribe to only the content they want to watch.

Hallmark+ is home to the largest streaming catalogue of original Hallmark Christmas movies with 600+ hours of holiday content. On Saturday, December 20, all 2024 Countdown to Christmas and Miracles of Christmas movies on Hallmark Channel will be available to stream on Hallmark+ just in time for the holidays.

Hallmark+ content features:

• Hallmark’s first-ever foray into holiday limited series (Holidazed and Mistletoe Murders) and a reality competition series (Finding Mr. Christmas), bringing its pop culture-revered seasonal content to the streaming space like never before.
• Unscripted, aspirational series with an emphasis on heart, home, and community featuring fan-favorite stars like Lacey Chabert (Celebrations with Lacey Chabert), Wes Brown (Ready, Set, Glow!), Ashley Williams (Small Town Setup), and Luke Macfarlane (Home is Where the Heart Is).
• An all-new movie trilogy (Groomsmen) inspired by the success of The Wedding Veil, this time spotlighting the friendship between three leading men played by Jonathan Bennett, Tyler Hynes and B.J. Britt.
• An all-new scripted series adaption of KJ Dell’Antonia’s New York Times bestselling novel and a Reese’s Book Club selection (The Chicken Sisters).

“Hallmark is a beloved brand with feel-good content that offers something for everyone,” said Todd Mathers, senior vice president, content strategy and acquisition, Fubo. “This is the perfect time of year to launch Hallmark+ for Fubo customers, and they can choose the optimal way to subscribe for them: as part of our subscription plans alongside Hallmark’s linear content or as a standalone package.”

About Fubo

With a global mission to aggregate the best in TV, including premium sports, news and entertainment content, through a single app, FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO) aims to transcend the industry’s current TV model. The company operates Fubo in the U.S., Canada and Spain and Molotov in France.

In the U.S., Fubo is a sports-first cable TV replacement product that aggregates more than 400 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2023). Leveraging Fubo’s proprietary data and technology platform optimized for live TV and sports viewership, subscribers can engage with the content they are watching through an intuitive and personalized streaming experience. It was the first virtual MVPD to launch 4K streaming and MultiView, which it did years ahead of its peers, as well as Instant Headlines, a first-of-its-kind AI feature that generates contextual news topics as they are reported live on air.

Learn more at https://fubo.tv

Fubo Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements of FuboTV Inc. (“Fubo”) that involve substantial risks and uncertainties. All statements contained in this press release that do not relate to matters of historical fact are forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995, including statements regarding our business strategy and plans, partnerships, programming and distribution. The words “could,” “will,” “plan,” “intend,” “anticipate,” “approximate,” “expect,” “potential,” “believe” or the negative of these terms or other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements containing these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements that Fubo makes due to a number of important factors, including but not limited to the following: our ability to achieve or maintain profitability; risks related to our access to capital and fundraising prospects to fund our financial operations and support our planned business growth; our revenue and gross profit are subject to seasonality; our operating results may fluctuate; our ability to effectively manage our growth; the long-term nature of our content commitments; our ability to renew our long-term content contracts on sufficiently favorable terms; our ability to attract and retain subscribers; obligations imposed on us through our agreements with certain distribution partners; we may not be able to license streaming content or other rights on acceptable terms; the restrictions imposed by content providers on our distribution and marketing of our products and services; our reliance on third party platforms to operate certain aspects of our business; risks related to the difficulty in measuring key metrics related to our business; risks related to preparing and forecasting our financial results; risks related to the highly competitive nature of our industry; risks related to the potential launch of the joint venture by Walt Disney Company, Fox Corporation and Warner Brothers Discovery; risks related to our technology, as well as cybersecurity and data privacy-related risks; risks related to ongoing or future legal proceedings; and other risks, including the effects of industry, market, economic, political or regulatory conditions, future exchange and interest rates, and changes in tax and other laws, regulations, rates and policies. Further risks that could cause actual results to differ materially from those matters expressed in or implied by such forward-looking statements are discussed in our Quarterly Report on Form 10-Q for the quarterly period ending June 30, 2024 filed with the Securities and Exchange Commission (“SEC”) and our other periodic filings with the SEC. We encourage you to read such risks in detail. The forward-looking statements in this press release represent Fubo’s views as of the date of this press release. Fubo anticipates that subsequent events and developments will cause its views to change. However, while it may elect to update these forward-looking statements at some point in the future, it specifically disclaims any obligation to do so. You should, therefore, not rely on these forward-looking statements as representing Fubo’s views as of any date subsequent to the date of this press release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241219897747/en/

Investor Contacts

Ameet Padte, Fubo

ameet@fubo.tv



JCIR for Fubo

ir@fubo.tv



Media Contacts

Jennifer L. Press, Fubo

jpress@fubo.tv



Bianca Illion, Fubo

billion@fubo.tv

Source: fuboTV

FAQ

When will Hallmark+ launch on FUBO and what content will be available?

Hallmark+ is now available on FUBO as both a standalone service and add-on subscription, featuring 600+ hours of holiday content including original Christmas movies and exclusive series.

What exclusive content will be available on Hallmark+ through FUBO?

Hallmark+ will feature exclusive content including holiday series 'Holidazed and Mistletoe Murders', reality show 'Finding Mr. Christmas', and various unscripted series featuring stars like Lacey Chabert and Luke Macfarlane.

When will the 2024 Countdown to Christmas movies be available on FUBO's Hallmark+?

All 2024 Countdown to Christmas and Miracles of Christmas movies will be available to stream on Hallmark+ through FUBO starting December 20.

How can FUBO subscribers access Hallmark+?

FUBO subscribers can access Hallmark+ either as a standalone premium subscription service without a base channel plan or as an add-on to their existing FUBO subscription.