Fubo Debuts Four New Interactive CTV Ad Formats Including Transactional and Gamified Ads
Fubo has launched four new interactive Connected TV (CTV) ad formats to enhance audience engagement. The new formats include: Transactional ads with QR codes for direct purchases, Gamified ads featuring trivia questions, Rotating Carousel for multiple creative displays, and Geo-locator ads for regional targeting. These interactive formats have shown to increase brand awareness by 33% and purchase intent by 47% compared to standard video ads. All formats are 100% addressable, measurable, and can include custom QR codes, allowing advertisers to track engagement metrics and click-through rates.
Fubo ha lanciato quattro nuovi formati pubblicitari interattivi per la Connected TV (CTV) per migliorare l'engagement del pubblico. I nuovi formati includono: pubblicità transazionali con codici QR per acquisti diretti, pubblicità gamificate con domande di trivia, carousel rotante per molteplici presentazioni creative e pubblicità geo-localizzate per targetizzazione regionale. Questi formati interattivi hanno dimostrato di aumentare la consapevolezza del marchio del 33% e l'intenzione di acquisto del 47% rispetto ai video pubblicitari standard. Tutti i formati sono completamente indirizzabili, misurabili e possono includere codici QR personalizzati, consentendo agli inserzionisti di monitorare le metriche di coinvolgimento e i tassi di clic.
Fubo ha lanzado cuatro nuevos formatos publicitarios interactivos para Connected TV (CTV) con el fin de mejorar el compromiso de la audiencia. Los nuevos formatos incluyen: anuncios transaccionales con códigos QR para compras directas, anuncios gamificados que presentan preguntas trivia, carruseles rotativos para múltiples displays creativos y anuncios geo-localizados para la segmentación regional. Estos formatos interactivos han demostrado aumentar la conciencia de marca en un 33% y la intención de compra en un 47% en comparación con los anuncios de video estándar. Todos los formatos son 100% direccionables, medibles y pueden incluir códigos QR personalizados, permitiendo a los anunciantes rastrear métricas de compromiso y tasas de clics.
Fubo는 Audience Engagement을 향상시키기 위해 네 가지 새로운 인터랙티브 Connected TV (CTV) 광고 형식을 출시했습니다. 새로운 형식에는 QR 코드가 포함된 거래형 광고(직접 구매용), 퀴즈가 포함된 게임화된 광고, 여러 창의적인 디스플레이를 위한 회전 캐러셀 광고, 지역 타겟팅을 위한 지오 로케이터 광고가 포함됩니다. 이러한 인터랙티브 형식은 표준 비디오 광고에 비해 브랜드 인지도를 33% 증가시키고 구매 의도를 47% 증가시키는 것으로 나타났습니다. 모든 형식은 100% 주소 지정 가능하고, 측정 가능하며, 맞춤형 QR 코드를 포함할 수 있어 광고주가 참여 메트릭스와 클릭률을 추적할 수 있도록 합니다.
Fubo a lancé quatre nouveaux formats publicitaires interactifs pour la Connected TV (CTV) afin d'améliorer l'engagement du public. Les nouveaux formats comprennent : des publicités transactionnelles avec des codes QR pour des achats directs, des publicités gamifiées avec des questions trivia, un carrousel rotatif pour plusieurs affichages créatifs et des publicités géolocalisées pour le ciblage régional. Ces formats interactifs ont montré une augmentation de la notoriété de la marque de 33 % et de l'intention d'achat de 47 % par rapport aux publicités vidéo standards. Tous les formats sont entièrement adressables, mesurables et peuvent inclure des codes QR personnalisés, permettant aux annonceurs de suivre les métriques d'engagement et les taux de clics.
Fubo hat vier neue interaktive Werbeformate für Connected TV (CTV) eingeführt, um das Engagement des Publikums zu erhöhen. Die neuen Formate umfassen: Transaktionsanzeigen mit QR-Codes für direkte Käufe, gamifizierte Anzeigen mit Trivia-Fragen, wechselnde Karussells für mehrere kreative Displays und Geo-Location-Anzeigen für regionale Zielgruppenansprache. Diese interaktiven Formate zeigen, dass sie die Markenbekanntheit um 33% und die Kaufabsicht um 47% im Vergleich zu Standardvideoanzeigen steigern. Alle Formate sind zu 100% adressierbar, messbar und können individuelle QR-Codes enthalten, die es Werbetreibenden ermöglichen, Engagement-Metriken und Klickraten zu verfolgen.
- Interactive ads demonstrate 47% increase in purchase intent
- 33% increase in brand awareness compared to standard video ads
- Launch of four new revenue-generating ad formats
- Enhanced measurement capabilities for advertiser engagement metrics
- None.
Insights
The launch of interactive CTV ad formats represents a significant advancement in Fubo's advertising technology capabilities. The
These innovations position Fubo competitively in the evolving CTV advertising market. The ability to provide advertisers with engagement metrics and click-through rates adds significant value to their ad inventory. The 100% addressable and measurable nature of these formats should command premium pricing compared to traditional video ads.
The technical implementation of these interactive ad formats showcases sophisticated development in CTV capabilities. The seamless integration of QR codes, remote control navigation and real-time geo-targeting within video streams requires advanced backend infrastructure. This technology stack differentiates Fubo from traditional streaming platforms and creates barriers to entry for competitors.
The proprietary nature of formats like The Triple Play and The Marquee, combined with these new interactive features, builds a valuable intellectual property portfolio. The system's ability to track engagement metrics while maintaining streaming quality demonstrates robust technical architecture that can scale.
Interactive Streaming Ads Increase Purchase Intent by
Fubo Transactional Video Ad (Graphic: Business Wire)
The company has continued to expand its available ad formats, launching a suite of new CTV ad units earlier this year including proprietary video formats, The Triple Play and The Marquee. Designed to drive consumer action, interactive ads across streaming platforms have been shown to increase brand awareness by
Fubo’s new interactive formats are:
- Transactional: Video spots are equipped with a custom overlay featuring a QR code that leads to a desired URL and path to purchase. Calls-to-action can be tailored to the creative for a bespoke e-commerce experience.
- Gamified: Brands can embed themed trivia questions or polls directly into video spots without interrupting the stream. While watching the spot, audiences see a trivia question and can scroll on their remote to select a response then reveal the correct answer.
- Rotating Carousel: A scrollable carousel featuring products, branding and more allows advertisers to showcase multiple iterations of creative and messaging within one singular ad unit. Viewers press left or right on their remote to advance the carousel while watching the enhanced commercial spot.
- Geo-locator: Audiences are served real-time, creative tailored to regional geo-locations, making a single video spot more relevant and powerful. Advertisers can promote specific business locations within this high-impact creative overlay, designed custom for each campaign. While watching the brand spot, audiences see the brand’s nearest location with the ability to scroll on their remote to see additional nearby locations.
Download images of Fubo’s interactive ad formats here.
Fubo’s new interactive ad formats are
“As CTV matures, brands are leveling up their strategies to connect with audiences in deeper and more meaningful ways than are possible on linear TV,” said Dina Roman, SVP, global ad sales and operations, Fubo. “Interactive formats like transactional and gamified ads are the next iteration of Fubo’s ongoing ad innovation to move the needle for advertisers across our premium CTV platform.”
About Fubo
With a global mission to aggregate the best in TV, including premium sports, news and entertainment content, through a single app, FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO) aims to transcend the industry’s current TV model. The company operates Fubo in the
In the
Learn more at https://fubo.tv
Cautionary Note Regarding Forward-Looking Statements of Fubo
This press release contains forward-looking statements of FuboTV Inc. (“Fubo”) that involve substantial risks and uncertainties. All statements contained in this press release that do not relate to matters of historical fact are forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995, including statements regarding our business strategy and plans, partnerships, and advertising capabilities, formats and engagement. The words “could,” “will,” “plan,” “intend,” “anticipate,” “approximate,” “expect,” “potential,” “believe” or the negative of these terms or other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements that Fubo makes due to a number of important factors, including but not limited to the following: our ability to achieve or maintain profitability; risks related to our access to capital and fundraising prospects to fund our financial operations and support our planned business growth; our revenue and gross profit are subject to seasonality; our operating results may fluctuate; our ability to effectively manage our growth; the long-term nature of our content commitments; our ability to renew our long-term content contracts on sufficiently favorable terms; our ability to attract and retain subscribers; obligations imposed on us through our agreements with certain distribution partners; we may not be able to license streaming content or other rights on acceptable terms; the restrictions imposed by content providers on our distribution and marketing of our products and services; our reliance on third party platforms to operate certain aspects of our business; risks related to the difficulty in measuring key metrics related to our business; risks related to preparing and forecasting our financial results; risks related to the highly competitive nature of our industry; risks related to the potential launch of the joint venture by Walt Disney Company, Fox Corporation and Warner Brothers Discovery; risks related to our technology, as well as cybersecurity and data privacy-related risks; risks related to ongoing or future legal proceedings; and other risks, including the effects of industry, market, economic, political or regulatory conditions, future exchange and interest rates, and changes in tax and other laws, regulations, rates and policies. Further risks that could cause actual results to differ materially from those matters expressed in or implied by such forward-looking statements are discussed in our Quarterly Report on Form 10-Q for the quarterly period ending June 30, 2024 filed with the Securities and Exchange Commission (“SEC”) and our other periodic filings with the SEC. We encourage you to read such risks in detail. The forward-looking statements in this press release represent Fubo’s views as of the date of this press release. Fubo anticipates that subsequent events and developments will cause its views to change. However, while it may elect to update these forward-looking statements at some point in the future, it specifically disclaims any obligation to do so. You should, therefore, not rely on these forward-looking statements as representing Fubo’s views as of any date subsequent to the date of this press release.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241118611523/en/
Investor Contacts
Ameet Padte, Fubo
ameet@fubo.tv
JCIR for Fubo
ir@fubo.tv
Media Contacts
Jennifer L. Press, Fubo
jpress@fubo.tv
Bianca Illion, Fubo
billion@fubo.tv
Source: fuboTV
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