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Frontdoor and Moen Expand Relationship to 6 Additional States, Helping Homeowners Prevent Water Damage Across 14 States

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Frontdoor (NASDAQ: FTDR) has expanded its partnership with Moen to six additional states for the installation of Moen® Flo Smart Water Monitor and Shutoff devices. The expansion, which began January 31, adds Connecticut, Illinois, Kansas, Michigan, New Jersey, and Tennessee to the existing eight-state coverage, bringing the total to 14 states.

The Moen device uses AI technology to monitor water pressure and flow rates, detecting leaks as small as one drop per minute. It has demonstrated effectiveness in reducing 96% of non-weather water insurance claims. The system can automatically shut off water supply when detecting issues and allows users to monitor water usage through a smartphone app.

As part of the agreement, customers who purchase Flo through specific insurance provider marketing programs will receive a free one-year Frontdoor Unlimited membership alongside installation services.

Frontdoor (NASDAQ: FTDR) ha ampliato la sua partnership con Moen a sei stati aggiuntivi per l'installazione dei dispositivi di monitoraggio e chiusura dell'acqua intelligente Moen® Flo. L'espansione, iniziata il 31 gennaio, include Connecticut, Illinois, Kansas, Michigan, New Jersey e Tennessee, portando il totale a 14 stati, oltre agli otto già coperti.

Il dispositivo Moen utilizza la tecnologia AI per monitorare la pressione e il flusso dell'acqua, rilevando perdite anche piccole come una goccia al minuto. Ha dimostrato di essere efficace nella riduzione del 96% delle richieste di risarcimento assicurativo per danni idrici non legati alle condizioni meteorologiche. Il sistema può chiudere automaticamente l'approvvigionamento idrico quando rileva problemi e consente agli utenti di monitorare l'uso dell'acqua tramite un'app per smartphone.

Come parte dell'accordo, i clienti che acquistano Flo tramite specifici programmi di marketing di fornitori assicurativi riceveranno un anno di membership Frontdoor Unlimited gratuita, insieme ai servizi di installazione.

Frontdoor (NASDAQ: FTDR) ha ampliado su asociación con Moen a seis estados adicionales para la instalación de los dispositivos de monitoreo y corte de agua inteligente Moen® Flo. La ampliación, que comenzó el 31 de enero, añade Connecticut, Illinois, Kansas, Michigan, Nueva Jersey y Tennessee a los ocho estados existentes, llevando el total a 14 estados.

El dispositivo Moen utiliza tecnología de IA para monitorear la presión y el flujo del agua, detectando fugas tan pequeñas como una gota por minuto. Ha demostrado ser efectivo en la reducción del 96% de las reclamaciones de seguros de agua no relacionadas con el clima. El sistema puede cerrar automáticamente el suministro de agua al detectar problemas y permite a los usuarios monitorear el uso de agua a través de una aplicación para smartphones.

Como parte del acuerdo, los clientes que compren Flo a través de programas de marketing específicos de proveedores de seguros recibirán una membresía gratuita de un año de Frontdoor Unlimited junto con los servicios de instalación.

프론트도어 (NASDAQ: FTDR)모엔과의 파트너십을 추가 여섯 개 주로 확장하여 모엔® 플로 스마트 워터 모니터 및 차단 장치 설치를 진행합니다. 1월 31일 시작된 이번 확장은 코네티컷, 일리노이, 캔자스, 미시간, 뉴저지, 테네시를 기존 여덟 개 주에 추가하여 총 14개 주로 늘어납니다.

모엔 장치는 인공지능(AI) 기술을 사용하여 수압과 유량을 모니터링하며, 분당 한 방울과 같은 작은 누수도 감지할 수 있습니다. 이 시스템은 날씨와 관계없는 수자원 보험 청구를 96% 감소시키는 데 효과적임을 입증했습니다. 문제가 감지되면 자동으로 수도를 차단할 수 있으며, 사용자들은 스마트폰 앱을 통해 물 사용량을 모니터링할 수 있습니다.

계약의 일환으로 특정 보험 제공업체의 마케팅 프로그램을 통해 Flo를 구매하는 고객은 설치 서비스와 함께 무료 1년 프론트도어 무한 회원권을 받게 됩니다.

Frontdoor (NASDAQ: FTDR) a élargi son partenariat avec Moen à six nouveaux États pour l'installation des dispositifs de surveillance et de coupure d'eau intelligents Moen® Flo. Cette expansion, qui a débuté le 31 janvier, comprend le Connecticut, l'Illinois, le Kansas, le Michigan, le New Jersey et le Tennessee, portant le total à 14 États, en ajoutant aux huit États déjà couverts.

Le dispositif Moen utilise la technologie IA pour surveiller la pression et les débits d'eau, détectant les fuites aussi petites qu'une goutte par minute. Il a prouvé son efficacité en réduisant de 96 % les demandes de remboursement d'assurance non liées aux intempéries. Le système peut automatiquement couper l'alimentation en eau lorsqu'il détecte des problèmes et permet aux utilisateurs de surveiller leur consommation d'eau via une application pour smartphone.

Dans le cadre de l'accord, les clients qui achètent Flo via des programmes de marketing spécifiques de fournisseurs d'assurance recevront une adhésion gratuite d'un an à Frontdoor Unlimited ainsi que des services d'installation.

Frontdoor (NASDAQ: FTDR) hat seine Partnerschaft mit Moen auf sechs weitere Bundesstaaten ausgeweitet, um die Installation der Moen® Flo Smart Water Monitor- und Absperrgeräte zu ermöglichen. Diese Expansion, die am 31. Januar begann, fügt Connecticut, Illinois, Kansas, Michigan, New Jersey und Tennessee zu den bereits bestehenden acht Bundesstaaten hinzu und erhöht die totale Abdeckung auf 14 Bundesstaaten.

Das Gerät von Moen nutzt KI-Technologie, um den Wasser Druck und die Durchflussraten zu überwachen und Lecks zu erkennen, die so klein sind wie ein Tropfen pro Minute. Es hat sich als effektiv erwiesen, 96 % der nicht wetterbedingten Wasser-Schadenersatzansprüche zu reduzieren. Das System kann die Wasserversorgung automatisch abschalten, wenn Probleme erkannt werden, und ermöglicht es den Nutzern, den Wasserverbrauch über eine Smartphone-App zu überwachen.

Im Rahmen der Vereinbarung erhalten Kunden, die Flo über bestimmte Marketingprogramme von Versicherungsanbietern kaufen, ein kostenloses einjähriges Frontdoor Unlimited Abonnement sowie Installationsdienste.

Positive
  • Expansion to 6 new states increases market reach and revenue potential
  • Partnership leverages Frontdoor's nationwide contractor network for additional revenue
  • Device effectiveness proven with 96% reduction in non-weather water insurance claims
Negative
  • None.

Insights

The expansion of Frontdoor's partnership with Moen across 6 new states, bringing the total to 14 states, represents a significant strategic advancement in three key areas:

  • Revenue Diversification: This move strengthens Frontdoor's transition from a traditional home warranty provider to a tech-enabled home services platform. The partnership creates multiple revenue streams: installation services, potential revenue sharing from device sales and the bundled Frontdoor Unlimited membership.
  • Market Opportunity: The water damage prevention market presents substantial growth potential, with water damage claims averaging $11,098 per incident according to industry data. Moen's reported 96% reduction in non-weather water insurance claims presents a compelling value proposition to both homeowners and insurers.
  • Strategic Positioning: The partnership enhances Frontdoor's competitive moat by integrating smart home technology with its contractor network, creating barriers to entry for potential competitors. The bundled Frontdoor Unlimited membership strategy could drive higher customer retention and lifetime value.

This expansion aligns with the broader industry trend toward preventive home maintenance and smart home integration. The partnership's focus on insurance provider marketing programs suggests a B2B2C strategy that could accelerate market penetration while reducing customer acquisition costs. The agreement's structure, offering bundled installation and a free year of Frontdoor Unlimited membership, indicates a focus on long-term customer relationship building rather than immediate margin maximization.

The technical capabilities of Moen's Flo system represent a sophisticated approach to water management that could reshape home maintenance paradigms:

  • Advanced Detection: The Microleak™ Technology's ability to detect leaks as small as one drop per minute demonstrates exceptional sensitivity, surpassing most competing solutions in the market. This precision, combined with continuous pressure and flow rate monitoring, enables proactive rather than reactive maintenance.
  • Data Analytics: The system's fixture-level usage tracking and conservation goal features indicate robust data analytics capabilities. This granular data collection could enable predictive maintenance algorithms and personalized water management strategies, potentially creating additional value streams through data monetization.
  • Integration Potential: The Moen Smart Water App platform suggests future expansion possibilities for broader smart home ecosystem integration, potentially positioning Frontdoor to capture additional value from the growing connected home market.

The partnership's expansion demonstrates growing market validation for IoT-enabled preventive maintenance solutions. The combination of Frontdoor's service delivery infrastructure with Moen's smart technology creates a scalable platform for future smart home service innovations.

Partnership expansion helps homeowners easily identify installers for the Moen® Flo Smart Water Monitor and Shutoff, enhancing proactive leak detection

MEMPHIS, Tenn.--(BUSINESS WIRE)-- Frontdoor, Inc. (NASDAQ: FTDR), the nation’s leading provider of home warranties, today announced it has expanded its agreement with Moen, a leader in water experiences in the home, to install the Moen® Flo Smart Water Monitor and Shutoff, an automatic water shut-off valve, in the homes of customers who purchase Flo as part of certain marketing programs with home insurance providers in six new states – Connecticut, Illinois, Kansas, Michigan, New Jersey and Tennessee.

The latest expansion – bringing the total number of states to 14 – began January 31. The eight states previously announced are California, Arizona, Utah, Idaho, Oregon, Texas, Georgia and South Carolina.

“We are delighted to expand our agreement with Moen even further,” said Frontdoor, Inc. Chief Revenue Officer Kathy Collins. “This relationship continues to be a great example of how we are able to leverage our nationwide network of independent contractors to drive on-demand revenue. We look forward to other opportunities with Moen going forward.”

“Our goal is to reduce insurance claims related to catastrophic water damage from residential leaks. The Moen device offers an AI-driven solution that has been shown to reduce 96% of all non-weather water insurance claims,” said Jeff Barnes, vice president of business development for Moen. “The further expansion of our relationship with Frontdoor allows us to offer Flo with installation bundled into one price to even more homeowners.”

The Moen Smart Water Monitor and Shutoff continuously monitors the pressure and flow rate of the water moving through a home's pipes, detecting leaks as small as a drop per minute with Microleak™ Technology – anywhere in the home. If the device identifies an issue, it will promptly send an alert through the Moen Smart Water App, enabling users to turn off the water, or in the event of a catastrophic leak, it will automatically shut off the water to prevent major damage. Homeowners also can track water usage by fixture and set conservation goals within the app to further support water-saving efforts.

Under the agreement, in addition to performing the installations, Moen Flo customers will receive a Frontdoor Unlimited membership free for a full year.

For more information on the Moen Smart Water Monitor and Shutoff, go to Moen.com/Flo. For information on partnering with Moen, email Partnerships@moen.com.

About Frontdoor, Inc.

Frontdoor is the industry leader in home warranties and new home structural warranties, and a leading provider of on-demand home repair and maintenance services. As the parent company of two leading brands – American Home Shield and 2-10 Home Buyers Warranty – totaling more than two million members – we bring over 50 years of experience in the home warranty category, a cultivated national network of independent service contractors, and a reputation for delivering quality service and product innovation. American Home Shield, the leader in home warranties, gives homeowners peace of mind, budget protection and convenience, covering up to 23 home systems and appliances from costly and unexpected breakdowns. 2-10 Home Buyers Warranty is the leader in new home structural warranties, providing home builders with coverage for structural failures. These two brands, together with Frontdoor’s cutting-edge on-demand services, provide an unbeatable combination that meets the full suite of homeowner repair and maintenance needs. For more information about Frontdoor, Inc., please visit frontdoorhome.com.

About Moen

Moen is the #1 consumer faucet brand in North America, offering a vast array of stylish and innovative kitchen and bath faucets, showerheads, accessories, bath safety products, kitchen sinks, garbage disposals, leak detection products and connected home offerings for residential applications that give consumers more power than ever before to understand and control the water that flows through their homes. These thoughtful designs deliver an exceptional user experience and elevate how people interact with water daily. In addition, Moen® Commercial offers superior-performing products that can deliver lower lifetime costs for today’s facilities. Moen is part of Fortune Brands Innovations, Inc. (NYSE: FBIN), a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Moen anchors Water Innovations (WINN), which also includes several brands under the House of Rohl® including Perrin & Rowe®, ROHL®, Riobel®, Shaws® and Victoria + Albert®. Fortune Brands’ other brands include Fiberon® composite decking and railing products; Master Lock®, Yale® residential, August® and Sentry® Safe security products; LARSON® storm doors and Therma-Tru® entry door systems. For more information, please visit www.FBIN.com.

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs, as well as a number of assumptions concerning future events. These statements are subject to risks, uncertainties, assumptions and other important factors. Readers are cautioned not to put undue reliance on such forward-looking statements because actual results may vary materially from those expressed or implied. The reports filed by Frontdoor pursuant to United States securities laws contain discussions of these risks and uncertainties. Frontdoor assumes no obligation to, and expressly disclaims any obligation to, update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Readers are advised to review Frontdoor's filings with the United States Securities and Exchange Commission (which are available on the SEC's EDGAR database at www.sec.gov and via Frontdoor’s website at investors.frontdoorhome.com).

Media

Tom Collins

901-701-5198

MediaCenter@frontdoor.com

Source: Frontdoor, Inc.

FAQ

What states were added in Frontdoor's (FTDR) latest Moen partnership expansion?

Frontdoor added Connecticut, Illinois, Kansas, Michigan, New Jersey, and Tennessee to their Moen partnership on January 31, bringing the total coverage to 14 states.

How effective is the Moen Flo device that Frontdoor (FTDR) installs?

The Moen Flo Smart Water Monitor and Shutoff has been shown to reduce 96% of all non-weather water insurance claims and can detect leaks as small as one drop per minute.

What benefits do customers get with Frontdoor's (FTDR) Moen installation program?

Customers receive installation services for the Moen Flo Smart Water Monitor and Shutoff device, plus a free one-year Frontdoor Unlimited membership.

How many states does Frontdoor's (FTDR) Moen partnership now cover?

The partnership now covers 14 states in total, including the original eight states (California, Arizona, Utah, Idaho, Oregon, Texas, Georgia, and South Carolina) plus six new additions.

Frontdoor, Inc.

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