American Home Shield Brings Back Rachel Dratch for Year Two of Campaign
Frontdoor Inc. (NASDAQ: FTDR) has announced the return of comedienne Rachel Dratch as 'Warrantina' for the second year of American Home Shield's marketing campaign. The campaign highlights a new feature allowing members of select AHS plans to video chat with repair Experts through the AHS app for assistance with plumbing, electrical, HVAC, and appliance issues at no additional cost.
Since the video chat feature launched on February 27, nearly 20% of members using it have resolved their issues directly over the phone or received guidance for self-repairs, resulting in time and cost savings. The campaign, developed with creative agency Fallon, includes new spots filmed in Los Angeles in February, featuring Dratch in scenarios demonstrating the video chat experience and warranty benefits.
The brand will maintain a presence on Netflix's WWE RAW Monday night broadcasts and DirecTV's March basketball tournament coverage across multiple channels.
Frontdoor Inc. (NASDAQ: FTDR) ha annunciato il ritorno della comica Rachel Dratch nei panni di 'Warrantina' per il secondo anno della campagna di marketing di American Home Shield. La campagna mette in evidenza una nuova funzionalità che consente ai membri di alcuni piani AHS di videochattare con esperti di riparazione tramite l'app AHS per ricevere assistenza su problemi idraulici, elettrici, HVAC e di elettrodomestici senza costi aggiuntivi.
Da quando è stata lanciata la funzione di videochiamata il 27 febbraio, quasi il 20% dei membri che l'hanno utilizzata ha risolto i propri problemi direttamente al telefono o ha ricevuto indicazioni per riparazioni fai-da-te, con conseguenti risparmi di tempo e costi. La campagna, sviluppata con l'agenzia creativa Fallon, include nuovi spot girati a Los Angeles a febbraio, con Dratch in scenari che dimostrano l'esperienza della videochiamata e i vantaggi della garanzia.
Il marchio manterrà una presenza nelle trasmissioni del lunedì sera di WWE RAW su Netflix e nella copertura del torneo di basket di marzo di DirecTV su più canali.
Frontdoor Inc. (NASDAQ: FTDR) ha anunciado el regreso de la comediante Rachel Dratch como 'Warrantina' para el segundo año de la campaña de marketing de American Home Shield. La campaña destaca una nueva función que permite a los miembros de ciertos planes de AHS tener videollamadas con expertos en reparaciones a través de la aplicación AHS para recibir asistencia sobre problemas de fontanería, eléctricos, HVAC y de electrodomésticos sin costo adicional.
Desde que se lanzó la función de videollamada el 27 de febrero, casi el 20% de los miembros que la han utilizado han resuelto sus problemas directamente por teléfono o han recibido orientación para reparaciones por su cuenta, lo que ha resultado en ahorros de tiempo y costos. La campaña, desarrollada con la agencia creativa Fallon, incluye nuevos anuncios filmados en Los Ángeles en febrero, con Dratch en escenarios que demuestran la experiencia de videollamada y los beneficios de la garantía.
La marca mantendrá una presencia en las transmisiones del lunes por la noche de WWE RAW en Netflix y en la cobertura del torneo de baloncesto de marzo de DirecTV a través de múltiples canales.
프론트도어 Inc. (NASDAQ: FTDR)는 코미디언 레이첼 드래치가 '워런티나'로 아메리칸 홈 쉴드 마케팅 캠페인의 두 번째 해에 돌아온다고 발표했습니다. 이 캠페인은 선택된 AHS 플랜의 회원들이 AHS 앱을 통해 수리 전문가와 비디오 채팅을 할 수 있는 새로운 기능을 강조하며, 배관, 전기, HVAC 및 가전 문제에 대한 도움을 추가 비용 없이 받을 수 있습니다.
비디오 채팅 기능이 2월 27일에 출시된 이후, 거의 20%의 회원들이 이를 사용하여 직접 전화로 문제를 해결하거나 자가 수리를 위한 지침을 받았으며, 이로 인해 시간과 비용이 절약되었습니다. 이 캠페인은 창의적인 에이전시인 팰론과 함께 개발되었으며, 2월에 로스앤젤레스에서 촬영된 새로운 광고가 포함되어 있으며, 드래치가 비디오 채팅 경험과 보증 혜택을 보여주는 시나리오에 등장합니다.
브랜드는 넷플릭스의 WWE RAW 월요일 밤 방송과 DirecTV의 3월 농구 토너먼트 보도에서 여러 채널을 통해 존재감을 유지할 것입니다.
Frontdoor Inc. (NASDAQ: FTDR) a annoncé le retour de la comédienne Rachel Dratch en tant que 'Warrantina' pour la deuxième année de la campagne de marketing d'American Home Shield. La campagne met en avant une nouvelle fonctionnalité permettant aux membres de certains plans AHS de discuter en vidéo avec des experts en réparation via l'application AHS pour obtenir de l'aide sur des problèmes de plomberie, d'électricité, de CVC et d'appareils sans frais supplémentaires.
Depuis le lancement de la fonction de vidéo chat le 27 février, près de 20% des membres l'ayant utilisée ont résolu leurs problèmes directement par téléphone ou ont reçu des conseils pour des réparations autonomes, ce qui a entraîné des économies de temps et de coûts. La campagne, développée avec l'agence créative Fallon, comprend de nouveaux spots filmés à Los Angeles en février, mettant en scène Dratch dans des scénarios démontrant l'expérience de vidéo chat et les avantages de la garantie.
La marque maintiendra une présence lors des diffusions du lundi soir de WWE RAW sur Netflix et de la couverture du tournoi de basketball de mars sur DirecTV à travers plusieurs chaînes.
Frontdoor Inc. (NASDAQ: FTDR) hat die Rückkehr der Komikerin Rachel Dratch als 'Warrantina' für das zweite Jahr der Marketingkampagne von American Home Shield angekündigt. Die Kampagne hebt eine neue Funktion hervor, die es Mitgliedern ausgewählter AHS-Pläne ermöglicht, über die AHS-App per Video-Chat mit Reparaturexperten zu kommunizieren, um Unterstützung bei Problemen mit Sanitär, Elektrik, HVAC und Geräten ohne zusätzliche Kosten zu erhalten.
Seit der Einführung der Video-Chat-Funktion am 27. Februar haben fast 20% der Mitglieder, die sie genutzt haben, ihre Probleme direkt am Telefon gelöst oder Anleitungen für Selbstreparaturen erhalten, was zu Zeit- und Kosteneinsparungen geführt hat. Die Kampagne, die in Zusammenarbeit mit der Kreativagentur Fallon entwickelt wurde, umfasst neue Spots, die im Februar in Los Angeles gedreht wurden, in denen Dratch in Szenarien zu sehen ist, die die Video-Chat-Erfahrung und die Vorteile der Garantie demonstrieren.
Die Marke wird weiterhin in den Montagabendübertragungen von WWE RAW auf Netflix und in der Berichterstattung über das Basketballturnier im März von DirecTV auf mehreren Kanälen präsent sein.
- Introduction of cost-free video chat feature for select plan members, potentially reducing service costs
- 20% success rate in resolving issues through video chat, indicating effective cost reduction
- Expanded media presence through Netflix's WWE RAW and March basketball tournament coverage
- Video chat feature to select AHS plans only
- Service hours restricted to 6 a.m.–9 p.m. central time
Comedienne Rachel Dratch again stars as Warrantina, the mystical character who senses the positive energy of a home warranty and the new video chat with an Expert.
“The spirit and magic that Warrantina brings to American Home Shield and the warranty conversation stands out in a unique and special way,” said Kathy Collins, Frontdoor, Inc.’s Chief Revenue Officer. “We couldn’t be more excited to partner with Rachel for a second year in a row and bring a new depth to Warrantina. We also get to show off video chat with live repair Experts so our members can experience help with home fixes over the phone,” Collins said.
While the campaign continues to educate homeowners about the value of a home warranty, the ability to video chat with an Expert is new for this year’s campaign. Members of select AHS plans, at no additional cost, can now connect with an experienced Expert in real-time through the AHS app, for help with plumbing, electrical, HVAC, and appliance issues. Since video chat launched on February 27, nearly
“Stepping back into Warrantina’s clogs and bangles with American Home Shield for a second year has been super fun,” said Rachel Dratch. “Last year when we created this character together with the team at Fallon, it was all about an introduction to who she was and what she valued—warranties, obviously. But this year, we’ve been able to dig a bit deeper, show her in home situations with families, and introduce some new ways to help customers. It’s been fun to expand her world and, I mean, who doesn’t want to be turned into a doll?”
Dratch brings the video chat experience to life through one new spot called “Ancient Manual.” Airing on broadcast and digital channels, the 30-second ad captures the helpfulness of AHS Experts in solving homeowners’ repair and maintenance problems. Other creative assets emphasize the value of a home warranty in giving homeowners peace of mind, knowing they are protected against unplanned covered breakdowns.
As with the 2024 campaign, Frontdoor partnered with its creative agency of record, Fallon, to develop the 2025 American Home Shield campaign. The ads were shot on location in
“It’s one thing to get the opportunity to create a character like Warrantina with Rachel and American Home Shield, and a whole other amazing opportunity to get to do it two years in a row,” said Emily Swenson, group Creative Director, Fallon. “This year we were able to delve deeper into who Warrantina is and how she might show up in new scenarios, from the relatability of looking for that long lost appliance manual to shopping with your family.”
Additionally, the brand will have an ongoing presence in Netflix’s massively successful airings of WWE RAW on Monday nights, as well as in DirecTV around the March men’s and women’s basketball tournaments with a spot in each game, airing across multiple channels this month.
For more information, visit ahs.com.
See the plan agreement for coverage details, including service fees, limitations and exclusions. Coverage limits and charges for non-covered items may apply. Video chat available as a member benefit with select AHS plans. Video chat hours are from 6 a.m.–9 p.m. central time, 7 days a week, subject to change.
New Jersey Residents: The product being offered is a service contract and is separate and distinct from any product or service warranty which may be provided by the home builder or manufacturer.
About Frontdoor, Inc.
Frontdoor is the industry leader in home warranties and new home structural warranties, and a leading provider of on-demand home repair and maintenance services. As the parent company of two leading brands – American Home Shield and 2-10 Home Buyers Warranty – totaling more than two million members – we bring over 50 years of experience in the home warranty category, a cultivated national network of independent service contractors, and a reputation for delivering quality service and product innovation. American Home Shield, the leader in home warranties, gives homeowners peace of mind, budget protection and convenience, covering up to 29 home systems and appliances from costly and unexpected breakdowns. 2-10 Home Buyers Warranty is the leader in new home structural warranties, providing home builders with coverage for structural failures. These two brands, together with Frontdoor’s cutting-edge on-demand services, provide an unbeatable combination that meets the full suite of homeowner repair and maintenance needs. For more information about Frontdoor, Inc., please visit frontdoorhome.com.
Forward Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs, as well as a number of assumptions concerning future events. These statements are subject to risks, uncertainties, assumptions, and other important factors. Readers are cautioned not to put undue reliance on such forward-looking statements, because actual results may vary materially from those expressed or implied. The reports filed by Frontdoor pursuant to
FTDR-Company
View source version on businesswire.com: https://www.businesswire.com/news/home/20250326641220/en/
Media:
Tom Collins
816.500.0336
mediacenter@frontdoor.com
Source: Frontdoor, Inc.
FAQ
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