FARFETCH Announces Changes to Leadership Team

Rhea-AI Summary

FARFETCH announces key leadership changes, welcoming Elizabeth von der Goltz as Chief Fashion and Merchandising Officer and CEO of Browns, Sindhura Sarikonda as President of Americas, and Stephanie Simon as Vice President of Community and Web3. Elizabeth has extensive luxury experience from Bergdorf Goodman and Yoox Net-a-Porter, while Sindhura's background includes leadership roles at Walmart and Klarna. Stephanie previously led community growth at Clubhouse. Departures include Chief Brand Officer Holli Rogers and Chief Growth Officer Martin Avetisyan. Founder José Neves emphasized these hires as pivotal for advancing growth and profitability.

Positive

• New leadership team with significant industry experience may drive growth and innovation.
• Elizabeth von der Goltz's experience in luxury merchandising could enhance product offerings.
• Sindhura Sarikonda's expertise in e-commerce may improve the shopping experience in the Americas.

Negative

• Departure of Holli Rogers and Martin Avetisyan raises concerns about continuity and experience within the leadership team.

LONDON--(BUSINESS WIRE)-- FARFETCH, the leading global platform for the luxury fashion industry, today announces changes to its leadership team.

Elizabeth von der Goltz has joined the FARFETCH Executive team, taking on the roles of Chief Fashion and Merchandising Officer and CEO of Browns. Sindhura Sarikonda will also join the company this month as President, Americas. Stephanie Simon is also joining the business to head up Community and Web3 efforts for the FARFETCH Group as Vice President Community and Web3.

Elizabeth brings an invaluable background and experience in luxury, having led the buying and merchandising functions for Bergdorf Goodman, Yoox Net-a-Porter Group and, more recently, Matches Fashion.

Sindhura is a seasoned executive and entrepreneur with a wealth of experience in the technology and e-commerce sectors, having served as a General Manager for Walmart U.S. E-commerce, Head of Beauty for Jet.com, and most recently, Global Head of In-Store at Klarna.

Stephanie has had an incredible career building brands and communities at the intersection of innovation and culture. Most recently, she was on the founding team at Clubhouse and led growth as Head of Community. Stephanie joined FARFETCH this month.

Separately, Chief Brand Officer, Holli Rogers, and Chief Growth Officer, Martin Avetisyan, will be leaving the company to pursue other opportunities.

José Neves, Founder, Chairman and CEO, FARFETCH, said:

“I am delighted to welcome Elizabeth, Sindhura and Stephanie to FARFETCH. Our 2023 plan is very much focused on continuing to advance our platform vision whilst delivering growth, profitability and free cash flow. These hires will help us achieve that. Elizabeth will play an integral role in curating and securing incredible merchandise to ensure FARFETCH customers continue to have access to unrivalled supply. And Sindhura’s leadership will position us to provide a differentiated shopping experience to luxury customers in the Americas, including our largest market, the United States. Finally, Stephanie brings her incredible experience on how fashion can engage in Web3 and all the opportunities still to explore in this space.”

“On behalf of everyone at FARFETCH, I would also like to pay a warm tribute to both Holli and Martin for the contributions they have made to FARFETCH’s growth over the years. I am very grateful for their leadership and expertise, and wish them all the best in their future endeavours.”

ENDS

About FARFETCH

Farfetch Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today, the Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global platform. Farfetch’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. Farfetch offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses Farfetch Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.

For more information, please visit www.farfetchinvestors.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230118005413/en/

Susannah Clark

EVP Communications

susannah.clark@farfetch.com

+44 7788 405224



Brunswick Group

farfetch@brunswickgroup.com

US: +1 (212) 333 3810

UK: +44 (0) 207 404 5959

Source: FARFETCH

FAQ

Who has joined the FARFETCH leadership team?

Elizabeth von der Goltz as Chief Fashion and Merchandising Officer and CEO of Browns, Sindhura Sarikonda as President of Americas, and Stephanie Simon as Vice President of Community and Web3.

What are the backgrounds of the new executives at FARFETCH?

Elizabeth has experience from Bergdorf Goodman and Yoox Net-a-Porter, Sindhura from Walmart and Klarna, and Stephanie from Clubhouse.

What roles are Holli Rogers and Martin Avetisyan leaving at FARFETCH?

Holli Rogers served as Chief Brand Officer and Martin Avetisyan as Chief Growth Officer.

What are the anticipated impacts of the new leadership on FARFETCH?

The new team is expected to drive growth, enhance product offerings, and improve the e-commerce experience.

What strategic focus did José Neves highlight for FARFETCH in 2023?

The focus is on advancing the platform vision while achieving growth, profitability, and free cash flow.