francesca’s® Partners with Poq to Develop Mobile Application

Rhea-AI Summary

Francesca's Holdings Corporation (Nasdaq: FRAN) has partnered with Poq to launch its first mobile app, enhancing the shopping experience for customers. The iOS app is set to debut this summer, with an Android version planned for later this year, coinciding with the holiday season. This initiative aligns with the company's digital transformation strategy, especially after a surge in e-commerce during the COVID-19 pandemic. The app aims to provide improved navigation and valuable insights into customer interactions, supporting francesca’s® goal to meet evolving consumer preferences.

Positive

• Launch of the first mobile app to enhance shopping experience.
• iOS app expected this summer and Android app later this year, targeting holiday season.
• Partnership with Poq leverages expertise in mobile shopping apps.
• Digital transformation strategy aligns with increased e-commerce demand.

Negative

• None.

HOUSTON and NEW YORK, July 02, 2020 (GLOBE NEWSWIRE) -- Francesca’s Holdings Corporation (Nasdaq: FRAN) and Poq today announced its partnership to develop francesca’s® first mobile application.

As part of the Company’s effort to meet the customer wherever, whenever and however she chooses to shop, francesca’s® plans to launch a new iOS app this summer and a new Android app later this year, in time for Black Friday and the holiday season. Recognizing that mobile is increasingly becoming her preferred way to shop, this application will be designed to enhance the customer experience when she engages with francesca’s® on her smart phone. The new digital format will provide an elevated design, improved navigation and increased ease of use.

Andrew Clarke, CEO at Francesca’s Holdings Corp, stated, “During the temporary store closure period resulting from the COVID-19 pandemic, our ecommerce business surged. Given the accelerating shift to online shopping, we are excited to be stepping up our digital transformation strategy with the launch of this mobile app.  In addition to enhancing her online shopping experience, the app will provide valuable insights into how customers interact with our brand, enabling us to interact with her in a more relevant and impactful way. After careful consideration, we chose Poq for this project based on their extensive expertise in building mobile shopping apps that empower businesses like ours to engage customers and facilitate financial success.”

President of Poq, Mike Hann, added, “It’s important to see brands like francesca’s placing app commerce at the center of their digital transformation strategy and doubling down on mobile in light of the recent changes in consumer behavior.” He continued, “We look forward to working together with francesca’s® to bring shoppers a superior and unified omnichannel shopping experience.”

About francesca’s
francesca's® is a specialty retailer which operates a nationwide-chain of boutiques providing customers a unique, fun and personalized shopping experience.  The merchandise assortment is a diverse and balanced mix of apparel, jewelry, accessories and gifts. Today, francesca's® operates approximately 701 boutiques in 47 states and the District of Columbia and also serves its customers through francescas.com. For additional information on francesca's®, please visit www.francescas.com.

About Poq
Poq is a Software-as-a-Service app platform that empowers retailers to create highly-effective and fully-customized mobile apps that provide a superior shopping experience. These apps allow retailers to build stronger brands, sell more products, deepen customer loyalty and deliver highly relevant content, communications and rewards. Poq clients include global brands and retailers such as; Belk, Cotton On, SurfStitch, Feelunique, Missguided and Kurt Geiger.

Contacts:
Poq: Sam Rigg | samantha@poqcommerce.com | +1 (347) 352 8095
francesca’s®: Kate Venturina | kate.venturina@francescas.com | +1 (713) 864 1358 x 1145

 

FAQ

What is the significance of Francesca's new mobile app?

Francesca's new mobile app aims to enhance the customer shopping experience, aligning with a shift towards online shopping.

When will the Francesca's mobile app be available?

The iOS app is expected to launch this summer, with the Android app planned for later this year.

Why did Francesca's partner with Poq?

Francesca's partnered with Poq for their expertise in developing mobile shopping apps that improve customer engagement.

How does this app relate to Francesca's digital transformation strategy?

The app is a key part of Francesca's digital transformation strategy, aimed at adapting to changing consumer behavior.

What impact did COVID-19 have on Francesca's e-commerce business?

COVID-19 resulted in a surge in Francesca's e-commerce business, highlighting the need for enhanced digital solutions.