Tubi Surpasses 74 Million Monthly Active Users

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Tubi surpasses 74 million monthly active users and logs nearly 4 billion streaming hours in H1 2023, reaching 1.4% of total TV viewing time in the US. Ad revenue grows by 47% and total viewing time grows by 65% Q4 over Q4. Tubi's content library exceeds 200,000 movies and TV episodes and nearly 250 FAST Channels. Tubi saw over 50% growth in the 18-34 demographic and among African American, Asian, Hispanic, and Multicultural audiences. Advertisers can reach net-new audiences with 33% of Tubi streamers unreachable on other AVOD services.

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Tubi's strong user growth and increased ad revenue indicate positive performance in the streaming market.
Tubi's diverse content library and ability to reach young and multicultural audiences contribute to its success.

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09/06/2023 - 09:00 AM

Hits 1.4% of Total TV Viewing Time as The Most Watched Free Ad-Supported TV Streaming Service in the U.S.

World's Largest Content Library Now Exceeds 200,000 Movies and TV Episodes and Nearly 200 Tubi Originals

SAN FRANCISCO, Sept. 6, 2023 /PRNewswire/ -- Tubi (www.tubi.tv), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced the company surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the calendar year. Tubi reaches 1.4% of total TV viewing time according to Nielsen's July 2023 The Gauge report, further cementing its leadership as the No. 1 AVOD player and most watched free ad-supported TV streaming service in the U.S.

"Tubi is now watched as much as a top 5 cable network, as audiences continue to embrace our digital-first, 100% free streaming experience," said Anjali Sud, newly appointed CEO of Tubi. "The platform continues to scale with 47% growth in ad revenue and 65% growth in total viewing time Q4 over Q4, and we are executing an ambitious strategy to define the next generation of entertainment through our diverse content, passionate audience and innovative tech platform."

Tubi offers viewers the world's largest content library, which now exceeds 200,000 movies and TV episodes and nearly 250 FAST Channels. Tubi has committed to a content strategy that showcases diverse voices and stories for young and multicultural audiences; since the launch of Tubi Originals in June 2021, Tubi has produced or acquired and aired nearly 200 titles which have been watched by nearly 54 million viewers.

For advertisers, Tubi is gaining momentum, according to the 2023 MRI-Simmons' Cord Evolution Study, for its ability to deliver high value, net-new audiences with 33% of Tubi streamers unreachable on other top AVOD services. Also according to MRI, Tubi saw the fastest growth amongst young and diverse populations, including over 50% growth in the 18-34 demographic and among African American, Asian, Hispanic and Multicultural audiences, all while exceeding 30% growth across all major levels of household income.

Finally, Tubi delivers an industry-leading tech platform and rich content algorithm that provides a frictionless and personalized experience for viewers to engage in a wide variety of genres that fit their interests. Viewers enjoy free content with a low ad load and clutter-free experience, while advertisers can access the latest advancements in tools for planning, buying and measuring performance across platforms and streaming investments.

For more information about Tubi go to Tubi.tv.

About Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world's largest content library of over 200,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company's digital businesses.