FOX News Digital Leads News Brands With Multiplatform Views and Minutes Throughout August

Rhea-AI Summary

FOX News Digital led news brands in August with 3.3 billion total multiplatform minutes and 1.7 billion total multiplatform views. The platform reached 114 million unique visitors, marking a 24% year-over-year increase. FOX News dominated social media engagement with 39 million total interactions, a 62% year-over-year gain. On YouTube, FOX News saw a 48% increase in video views. FOXBusiness.com outperformed competitors, securing 175 million multiplatform views. The FOX News Mobile App attracted 6.3 million unique visitors. These figures underscore FOX News Digital's strong performance across various digital platforms and social media channels, reinforcing its position as a leading digital news source.

Positive

• FOX News Digital led news brands with 3.3 billion total multiplatform minutes and 1.7 billion views
• 24% year-over-year increase in total digital multiplatform unique visitors, reaching 114 million
• 62% year-over-year gain in social media interactions, totaling 39 million
• 48% year-over-year increase in YouTube video views, reaching 238.7 million
• FOXBusiness.com surpassed CNN Business for the 29th straight month in multiplatform views
• FOX Business' videos on YouTube were the most viewed among business news competitors for the 32nd straight month

Negative

• 8% decrease in multi-platform total views compared to August 2023

Insights

Media Analyst

FOX News Digital's August performance highlights its dominant position in the digital news landscape. With 3.3 billion total multiplatform minutes and 1.7 billion views, FOX maintains its lead over competitors. The 24% year-over-year growth in unique visitors, contrasting CNN's 10% decline, indicates FOX's expanding audience reach.

FOX's social media engagement, particularly on Instagram where it's led for 100 consecutive months, demonstrates its strong connection with younger demographics. The 62% year-over-year increase in social interactions and 48% growth in YouTube views suggest effective content strategies across platforms.

However, the 8% decrease in multiplatform views for FOX, compared to NYTimes.com's 23% increase, indicates potential shifts in audience preferences that warrant attention. This mixed performance across metrics suggests a complex competitive landscape where FOX's overall leadership is strong but faces challenges in specific areas.

Digital Marketing Strategist

FOX News Digital's success lies in its multi-platform approach, effectively leveraging various digital channels to maximize audience engagement. The significant year-over-year gains in social media interactions (62%) and YouTube views (48%) highlight a successful content distribution strategy that resonates with users across different platforms.

The mobile app's 6.3 million unique visitors underscore the importance of mobile-first strategies in today's news consumption landscape. FOX's consistent leadership on Instagram for 100 months straight demonstrates a deep understanding of platform-specific content requirements and audience preferences.

However, the slight decline in multiplatform views suggests a need for continuous innovation in content formats and delivery methods to maintain growth. The competitive landscape, especially with NYTimes.com's substantial growth, indicates that diversification of content topics and formats might be important for sustaining FOX's leading position in the long term.

FOX News Marks 100 Consecutive Months as Top News Brand on Instagram

FOX News Sees 62% Year-Over-Year Gain with Social Media Interactions

NEW YORK--(BUSINESS WIRE)-- FOX News Digital finished August as the top news brand with multiplatform minutes and views, according to Comscore. FOX News Digital closed out the month reaching 3.3 billion total multiplatform minutes, 1.7 billion total multiplatform views, and 114 million total digital multiplatform unique visitors.* Notably, FOX News Digital saw a 24% gain year-over-year with total digital multiplatform unique visitors, while CNN was down 10% compared to August 2023. Additionally, FOX News Mobile App reached 6.3 million unique visitors in August.**

• FOX News was once again the most engaged brand on social media in the competitive set in August, with 39 million total social interactions, marking a 62% gain year-over-year, according to Emplifi. FOX News drove 13.3 million interactions on Facebook, 22.4 million Instagram interactions and 3.2 million X interactions. This marked the 100th consecutive month that FOX News has led news brand on Instagram. On YouTube, FOX News secured 238.7 million video views, seeing a 48% year-over-year increase according to Shareablee.****

• FOXBusiness.com drove 175 million multiplatform views in August, surpassing CNN Business for the 29^th straight month and Bloomberg.com for the 40^th consecutive month. Additionally, the business site delivered 242 million multiplatform minutes and 27.5 million multiplatform unique visitors (up 32% year-over-year).*** FOX Business’ videos on YouTube remained the most viewed among the business news competitive set for the 32^nd straight month, achieving 69 million views in August.*****

AUGUST 2024 FOX NEWS DIGITAL VS. CNN.COM AND NYTIMES.COM
Multi-Platform Total Views
FOX News Digital – 1,680,000,000 (down 8% vs. August 2023)
CNN.com – 1,301,000,000 (down 5% vs. August 2023)
NYTimes.com – 1,627,000,000 (up 23% vs. August 2023)

Multi-Platform Total Minutes
FOX News Digital – 3,317,000,000 (up 3% vs. August 2023)
CNN.com – 2,341,000,000 (up 11% vs. August 2023)
NYTimes.com – 1,717,000,000 (up 25% vs. August 2023)

Total Digital Multi-Platform Unique Visitors
FOX News Digital - 114,389,000 (up 24% vs. August 2023)
CNN.com – 116,015,000 (down 10% vs. August 2023)
NYTimes.com – 73,871,000 (down 1% vs. August 2023)

*Source: Comscore Media Metrix^® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, August 2024, U.S.

**Source: Comscore Media Metrix^® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, August 2024, U.S. & Comscore Mobile Metrix^®, Mobile App Only, [FOX News Mobile App and CNN Mobile App], August 2024, U.S.

***Source: Comscore Media Metrix^® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. FoxBusiness.com, Yahoo! Finance, CNBC.com, TheStreet.com, Entrepreneur.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance, August 2024, U.S.

****Source: Comscore Social, PowerRankings, YouTube, August 2024, Report Date: 9/17/2024. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com.

*****Source: Comscore Social, PowerRankings, YouTube, August 2024, Report Date: 9/17/2024. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance.

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer streaming services FOX Nation and FOX News International and the free ad-supported television service FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for more than 22 consecutive years, while FBN is the top business channel on cable. Owned by Fox Corporation, FOX News Media reaches nearly 200 million people each month.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240917533032/en/

FOX News Digital Contact:

Connor Smith: 212-301-3879 or connor.smith@fox.com

Source: FOX News Digital

FAQ

How many total multiplatform minutes did FOX News Digital achieve in August 2024?

FOX News Digital achieved 3.3 billion total multiplatform minutes in August 2024.

What was FOX News Digital's year-over-year growth in unique visitors for August 2024?

FOX News Digital saw a 24% year-over-year increase in total digital multiplatform unique visitors for August 2024.

How many consecutive months has FOX News led news brands on Instagram?

FOX News has led news brands on Instagram for 100 consecutive months.

What was FOX News Digital's performance in social media interactions for August 2024?

FOX News Digital had 39 million total social interactions in August 2024, marking a 62% year-over-year gain.

How did FOXBusiness.com perform compared to its competitors in August 2024?

FOXBusiness.com surpassed CNN Business for the 29th straight month and Bloomberg.com for the 40th consecutive month in multiplatform views.