FOX News Digital Leads News Brands With Multiplatform Minutes and Views During Third Quarter Seeing Double-Digit Gains

Rhea-AI Summary

FOX News Digital led all news brands in multiplatform views and minutes during the third quarter of 2024, marking its 14th consecutive quarter as the leader in multiplatform minutes and 9th in multiplatform views. The platform achieved 10.4 billion total multiplatform minutes, 5.3 billion multiplatform views, and an average of 116 million monthly unique visitors, up 31% year-over-year.

FOX News Digital narrowed the gap with CNN to just 8 million average unique visitors for the quarter. The FOX News Mobile app averaged 6.4 million unique visitors. In September, FOX News Digital maintained its top position for the 43rd consecutive month in multiplatform minutes.

FOX News remained the most engaged brand on social media with 119.1 million total interactions, a 60% increase from Q3 2023. On YouTube, FOX News secured 803.7 million views. FOXBusiness.com outperformed CNN Business for the 10th consecutive quarter with 499 million multiplatform views.

Positive

• FOX News Digital led all news brands in multiplatform views and minutes for Q3 2024
• 31% year-over-year growth in average monthly unique visitors, reaching 116 million
• Narrowed the gap with CNN to just 8 million average unique visitors
• 60% increase in social media interactions compared to Q3 2023
• FOXBusiness.com outperformed CNN Business for the 10th consecutive quarter

Negative

• None.

Insights

Media Analyst

FOX News Digital's Q3 2024 performance demonstrates its continued dominance in the digital news landscape. Key highlights include:

• Leading in multiplatform views (5.3 billion) and minutes (10.4 billion), with 31% year-over-year growth in unique visitors
• Narrowing the gap with CNN to just 8 million average unique visitors
• Maintaining leadership in social media engagement with 119.1 million interactions
• FOXBusiness.com outperforming CNN Business for the 10th consecutive quarter

This strong digital performance, coupled with FOX News Channel's 22-year streak as the most-watched news channel, indicates FOX's ability to adapt to changing media consumption habits. The growth in digital metrics suggests potential for increased ad revenue and user engagement, which could positively impact FOX 's overall financial performance. However, investors should monitor how this digital success translates to revenue growth and profitability in future earnings reports.

Digital Marketing Expert

FOX News Digital's Q3 results showcase a robust digital strategy:

• Consistent leadership in multiplatform views and minutes for 14 and 9 consecutive quarters, respectively
• 60% increase in social media interactions year-over-year
• Strong performance across various platforms: Facebook, Instagram, X and YouTube
• High engagement with 2.6 average views per visit in September

These metrics indicate effective content distribution and audience engagement strategies. The significant growth in unique visitors and social media interactions suggests successful audience expansion and retention. FOX's multi-platform approach, including mobile apps and streaming services, demonstrates adaptability to evolving consumer preferences. This digital success could lead to increased advertising revenue and potentially higher valuations for FOX's digital assets. However, the challenge will be maintaining this growth trajectory in a highly competitive digital news landscape.

FOX News Digital Continues to Narrow the Gap with CNN with Total Digital Multiplatform Uniques; Sees 31% Growth Year-Over-Year During Third Quarter

NEW YORK--(BUSINESS WIRE)-- FOX News Digital finished the third quarter 2024 leading all news brands with multiplatform views and minutes seeing double digit gains year-over-year, according to Comscore. This marked the 14th consecutive quarter FOX News Digital has been number one with multiplatform minutes and the ninth consecutive quarter it has led with multiplatform views. FOX News Digital closed out the third quarter reaching 10.4 billion total multiplatform minutes, 5.3 billion multiplatform views, and an average of 116 million monthly average total digital multiplatform unique visitors (up 31% vs. Q3 2023).* FOX News Digital also continued to close the gap with CNN with now just 8 million average total digital multiplatform unique visitors between the two entities for the quarter. The FOX News Mobile app averaged 6.4 million unique visitors in the third quarter.**

• In September, FOX News Digital was the top news brand with both multiplatform views and minutes, marking 43 consecutive months as the leader in multiplatform minutes.* During the month, FOX News Digital posted 3.2 billion multiplatform minutes, 1.7 billion multiplatform views and over 114 million total digital multiplatform unique visitors.*** FOX News Digital also led news brands with average views per visit in September, averaging 2.6 views per visit.
• FOX News remained the most engaged brand on social media in the competitive set in the third quarter with 119.1 million total social interactions, notching the 42nd consecutive quarter FOX News has placed on top, according to Emplifi. In fact, FOX News saw a 60% increase with social media interactions compared to the same quarter in 2023. FOX News drove 39.5 million interactions on Facebook, 69.8 million Instagram interactions and 9.7 million X interactions for the quarter. On YouTube, FOX News secured 803.7 million views according to Shareablee.
• FOXBusiness.com notched 499 million multiplatform views, surpassing CNN Business for the tenth consecutive quarter. Additionally, the business network delivered 711 million multiplatform minutes and averaged 25.3 million total digital multiplatform unique visitors during the third quarter.****
• FOX Business’ videos on YouTube remained the most viewed among the business news competitive set for the 22nd straight quarter, driving 200.9 million views, according to Shareablee.*****

THIRD QUARTER 2024 FOX NEWS DIGITAL VS. CNN.COM AND NYTIMES.COM
Multi-Platform Total Views
FOX News Digital – 5,299,000,000 (up 1% vs. 3Q 2023)
CNN.com – 3,822,000,000 (up 9% vs. 3Q 2023)
NYTimes.com – 4,876,000,000 (up 26% vs. 3Q 2023)
Multi-Platform Total Minutes
FOX News Digital – 10,369,000,000 (up 9% vs. 3Q 2023)
CNN.com – 6,604,000,000 (up 19% vs. 3Q 2023)
NYTimes.com – 5,084,000,000 (up 26% vs. 3Q 2023)
Avg. Monthly Total Digital Multi-Platform Unique Visitors
FOX News Digital – 115,964,000 (up 31% vs. 3Q 2023)
CNN.com – 123,624,000 (up 3% vs. 3Q 2023)
NYTimes.com – 76,313,000 (up 6% vs. 3Q 2023)

SEPTEMBER 2024 FOX NEWS DIGITAL VS. CNN.COM AND NYTIMES.COM
Multi-Platform Total Views
FOX News Digital – 1,686,000,000 (up 1% vs. September 2023)
CNN.com – 1,191,000,000 (up 11% vs. September 2023)
NYTimes.com – 1,578,000,000 (up 19% vs. September 2023)
Multi-Platform Total Minutes
FOX News Digital – 3,153,000,000 (down 4% vs. September 2023)
CNN.com – 2,003,000,000 (up 12% vs. September 2023)
NYTimes.com – 1,633,000,000 (up 20% vs. September 2023)
Total Digital Multi-Platform Unique Visitors
FOX News Digital – 114,172,000 (up 28% vs. September 2023)
CNN.com – 123,065,000 (up 4% vs. September 2023)
NYTimes.com – 75,441,000 (up 11% vs. September 2023)

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer streaming services FOX Nation and FOX News International and the free ad-supported television service FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 22 consecutive years, while FBN is the top business channel on cable. Owned by Fox Corporation, FOX News Media reaches nearly 200 million people each month.

*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, September 2024, U.S.

**Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, September 2024, U.S. & Comscore Mobile Metrix®, Mobile App Only, [FOX News Mobile App and CNN Mobile App], September 2024, U.S.

***Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. FoxBusiness.com, Yahoo! Finance, CNBC.com, TheStreet.com, Entrepreneur.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance, September 2024, U.S.

****Source: Comscore Social, PowerRankings, YouTube, September 2024, Report Date: 10/14/2024. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com.

*****Source: Comscore Social, PowerRankings, YouTube, September 2024, Report Date: 10/14/2024. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241014751802/en/

FOX News Media Contact:

Connor Smith: 212-301-3879 or Connor.Smith@FOX.com

Source: FOX News Digital

FAQ

How did FOX News Digital perform in Q3 2024 compared to other news brands?

FOX News Digital led all news brands in multiplatform views and minutes during Q3 2024, marking its 14th consecutive quarter as the leader in multiplatform minutes and 9th in multiplatform views.

What was FOX News Digital's growth in unique visitors for Q3 2024?

FOX News Digital saw a 31% year-over-year growth in average monthly unique visitors, reaching 116 million for Q3 2024.

How did FOX News perform on social media during Q3 2024?

FOX News remained the most engaged brand on social media with 119.1 million total interactions, a 60% increase compared to Q3 2023.

How did FOXBusiness.com perform compared to CNN Business in Q3 2024?

FOXBusiness.com outperformed CNN Business for the 10th consecutive quarter, notching 499 million multiplatform views.