FOX CORPORATION ACQUIRES RED SEAT VENTURES
Fox (FOXA, FOX) has announced the acquisition of Red Seat Ventures, a leading creator economy business. Red Seat Ventures will operate as a standalone entity within FOX's Tubi Media Group, with Paul Cheesbrough, CEO of Tubi Media Group, becoming Chairman of Red Seat Ventures.
The company's founding partners, Chris and Kevin Balfe, will continue to lead operations. Red Seat Ventures specializes in powering talent across various genres in building direct-to-consumer media businesses, including podcasts, video, subscription products, and live events like CrimeCon. Their portfolio includes 17 creator-led shows that generated over 200 million monthly active views in November 2024, positioning them as a Top 10 podcast network in the US.
Fox (FOXA, FOX) ha annunciato l'acquisizione di Red Seat Ventures, un'importante azienda nel settore della creator economy. Red Seat Ventures opererà come entità autonoma all'interno del Tubi Media Group di FOX, con Paul Cheesbrough, CEO di Tubi Media Group, che diventerà Presidente di Red Seat Ventures.
I fondatori dell'azienda, Chris e Kevin Balfe, continueranno a guidare le operazioni. Red Seat Ventures si specializza nel potenziare il talento attraverso vari generi nella creazione di business media diretti al consumatore, inclusi podcast, video, prodotti in abbonamento ed eventi dal vivo come il CrimeCon. Il loro portafoglio include 17 show guidati da creatori che hanno generato oltre 200 milioni di visualizzazioni attive mensili nel novembre 2024, posizionandoli come una delle prime 10 reti di podcast negli Stati Uniti.
Fox (FOXA, FOX) ha anunciado la adquisición de Red Seat Ventures, una empresa líder en la economía de creadores. Red Seat Ventures operará como una entidad independiente dentro del Tubi Media Group de FOX, con Paul Cheesbrough, CEO de Tubi Media Group, convirtiéndose en Presidente de Red Seat Ventures.
Los socios fundadores de la empresa, Chris y Kevin Balfe, continuarán liderando las operaciones. Red Seat Ventures se especializa en potenciar el talento en varios géneros en la construcción de negocios de medios directos al consumidor, incluidos podcasts, videos, productos de suscripción y eventos en vivo como CrimeCon. Su cartera incluye 17 programas liderados por creadores que generaron más de 200 millones de vistas activas mensuales en noviembre de 2024, posicionándolos como una de las 10 principales redes de podcasts en los Estados Unidos.
Fox (FOXA, FOX)가 Red Seat Ventures를 인수했다고 발표했습니다. Red Seat Ventures는 FOX의 Tubi Media Group 내에서 독립적인 법인으로 운영되며, Tubi Media Group의 CEO인 Paul Cheesbrough가 Red Seat Ventures의 의장이 됩니다.
회사의 설립 파트너인 Chris와 Kevin Balfe는 운영을 계속 이끌어갈 것입니다. Red Seat Ventures는 다양한 장르의 인재를 강화하여 소비자 직접 미디어 비즈니스를 구축하는 데 특화되어 있으며, 여기에는 팟캐스트, 비디오, 구독 제품, CrimeCon과 같은 라이브 이벤트가 포함됩니다. 그들의 포트폴리오는 2024년 11월에 2억 회 이상의 월간 활성 조회수를 생성한 17개의 창작자 주도 프로그램을 포함하고 있으며, 이를 통해 미국의 상위 10개 팟캐스트 네트워크로 자리 잡았습니다.
Fox (FOXA, FOX) a annoncé l'acquisition de Red Seat Ventures, une entreprise leader dans l'économie des créateurs. Red Seat Ventures fonctionnera comme une entité autonome au sein du Tubi Media Group de FOX, avec Paul Cheesbrough, PDG de Tubi Media Group, devenant Président de Red Seat Ventures.
Les partenaires fondateurs de l'entreprise, Chris et Kevin Balfe, continueront de diriger les opérations. Red Seat Ventures se spécialise dans le renforcement des talents à travers divers genres dans la construction d'entreprises médiatiques directes aux consommateurs, y compris des podcasts, des vidéos, des produits d'abonnement et des événements en direct comme le CrimeCon. Leur portefeuille comprend 17 émissions dirigées par des créateurs qui ont généré plus de 200 millions de vues actives mensuelles en novembre 2024, les plaçant parmi les 10 meilleures réseaux de podcasts aux États-Unis.
Fox (FOXA, FOX) hat die Übernahme von Red Seat Ventures angekündigt, einem führenden Unternehmen der Creator Economy. Red Seat Ventures wird als eigenständige Einheit innerhalb von FOX's Tubi Media Group operieren, wobei Paul Cheesbrough, CEO der Tubi Media Group, Vorsitzender von Red Seat Ventures wird.
Die Gründungspartner des Unternehmens, Chris und Kevin Balfe, werden weiterhin die Geschäfte leiten. Red Seat Ventures hat sich darauf spezialisiert, Talente in verschiedenen Genres beim Aufbau von Direct-to-Consumer-Medienunternehmen zu unterstützen, einschließlich Podcasts, Videos, Abonnementprodukten und Live-Events wie CrimeCon. Ihr Portfolio umfasst 17 von Kreatoren geführte Shows, die im November 2024 mehr als 200 Millionen aktive monatliche Aufrufe generiert haben und sie somit zu einem der Top-10-Podcast-Netzwerke in den USA machen.
- Acquisition expands FOX's presence in the fast-growing creator economy sector
- Red Seat Ventures brings 200 million monthly active views across 17 shows
- Maintains position as a Top 10 US podcast network
- Diversifies FOX's content portfolio across sports, news, and entertainment
- Retains experienced management team with proven track record
- Acquisition price not disclosed, making financial impact assessment difficult
- Integration risks with maintaining creator independence while achieving synergies
Insights
FOX 's acquisition of Red Seat Ventures marks a significant strategic expansion into the creator economy, positioning the company at the intersection of traditional media and digital content monetization. The deal brings immediate scale with over 200 million monthly active views across 17 creator-led shows and a Top 10 US podcast network position.
Three key strategic advantages emerge from this acquisition: First, it provides FOX with a proven platform for talent monetization across multiple formats including podcasts, video, subscriptions and live events like CrimeCon. Second, it enables vertical integration of FOX's existing talent pool into direct-to-consumer channels, potentially creating new revenue streams. Third, it positions FOX to capture a larger share of advertising budgets shifting toward creator-led content.
The decision to maintain Red Seat Ventures as a standalone entity within Tubi Media Group is particularly astute, as it:
- Preserves the entrepreneurial culture that drove Red Seat's success
- Maintains creator independence, important for authentic content
- Enables operational agility in the fast-moving creator economy
This acquisition aligns with broader industry trends where traditional media companies are racing to build direct-to-consumer relationships. The integration with Tubi Media Group suggests potential synergies in content distribution and advertising technology, while the retention of founding partners ensures continuity in creator relationships and business development.
This strategic acquisition positions FOX to capitalize on the creator economy's explosive growth through Red Seat's proven multi-format monetization model. The company's diverse revenue streams - spanning podcasts, video content, subscription products and live events - provide FOX with immediate access to established monetization channels and valuable expertise in creator business development.
The monetization potential is particularly compelling when considering three key factors:
- Cross-platform synergies with FOX's existing media properties and talent pool
- Enhanced advertising opportunities through combined audience data and targeting capabilities
- Expansion potential in high-value verticals like sports and news where FOX already maintains strong brand equity
The retention of Red Seat's founding team is crucial, as their expertise in scaling creator businesses and maintaining brand integrity will be vital for future growth. Their track record of successful partnerships with major personalities suggests strong potential for expanding FOX's talent relationships into direct-to-consumer channels, creating additional revenue streams and strengthening audience engagement.
The Red Seat Ventures executive team, led by founding partners Chris Balfe and Kevin Balfe, will continue to lead and operate the business.
"The creator economy is one of the fastest growing media categories worldwide by measure of reach and influence, and consumers are increasingly looking to get their information, insights and entertainment directly from the voices and brands they trust across these platforms," said Paul Cheesbrough, CEO, Tubi Media Group. "Working with two outstanding entrepreneurs like Chris and Kevin, we see tremendous opportunities to drive additional scale in genres such as sports, news and entertainment and look forward to supporting the continued growth of this business."
From podcasts to video, subscription products and live events, such as the wholly owned CrimeCon, Red Seat Ventures has an unmatched track record of successfully partnering with some of the biggest brands and personalities to operate and expand their cross-platform direct to consumer presence.
"From the beginning, Red Seat Ventures has had the opportunity to work with some of the most influential creators in the world to grow their new media businesses and develop their personal brands," said Chris Balfe, CEO, Red Seat Ventures. "In aligning with FOX, we will be able to build upon that investment and expand the services we provide to our creators, while continuing to maintain the independence and integrity of their brands, which is truly the best case scenario."
Across their 17 creator-led shows, Red Seat Ventures properties cumulatively drove over 200 million monthly active views in November 2024 and exists as a Top 10 podcast network in the US in terms of scale and reach.
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
About Red Seat Ventures
Red Seat Ventures partners with the world's most influential talent and creators to build new media businesses and brands. Spanning news, opinion, entertainment, true crime, and sports, Red Seat's creators generate over 200 million monthly downloads and views.
From concept to launch, Red Seat ideates, produces, and monetizes top-performing podcasts, videos, subscription platforms, and live events. Its podcast network ranks among the top 10 in the
Red Seat Ventures is led by founding partners Chris and Kevin Balfe. For more information please visit www.redseatventures.com
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SOURCE Fox Corporation
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