United Center Partners with Shift4 Payments to Bring the Latest Mobile Commerce Innovations to the Arena

Rhea-AI Summary

The United Center, home to the Chicago Bulls and Blackhawks, has partnered with Shift4 Payments (NYSE: FOUR) to enhance payment processing at the arena. This collaboration integrates VenueNext technology for improved fan experiences, simplifying transactions for concessions, premium suites, and retail services. The partnership aims to streamline operations, reduce costs, and provide a seamless event experience for attendees. Shift4's suite of products will enable varied purchasing options, including contactless payments within the United Center apps.

Positive

• Partnership with United Center enhances payment processing, improving fan experience.
• Integration of VenueNext technology streamlines transactions for concessions and retail.
• Shift4's comprehensive product suite offers diverse purchasing options, increasing convenience.

Negative

• None.

The United Center, home of the Chicago Bulls and the Chicago Blackhawks, has partnered with Shift4 Payments (NYSE: FOUR), the leader in integrated payment processing solutions, to deliver the latest commerce technologies to its arena. Shift4 will power all payments at the United Center for concessions, premium, suites, & retail, integrating its VenueNext point-of-sale technology to streamline the entire event experience for fans throughout the venue as well as the Bulls, Blackhawks and United Center apps.

This partnership will solve multiple commerce needs as a one-stop-shop solution for the United Center, reducing overall technology costs and complexity. Shift4’s integrated commerce and payment services will ensure fans have a consistent and seamless experience across all live events.

“Evolving and enhancing the fan experience has always been top priority at the United Center,” said Kevin O’Brien, Director of Food and Beverage Operations, United Center. “Shift4 and VenueNext offer the best and latest technologies in digital commerce solutions and are important additions to our roster as we look to continue to provide a convenient and seamless fan experience for the upcoming 2021-22 season."

With Shift4’s broad suite of products, Bulls and Blackhawks fans as well as concert goers can enjoy a variety of food & beverage purchase and payment options throughout the arena from cashier-facing point-of-sale to mobile ordering and contactless payments integrated within the teams’ and venue apps. Shift4’s VenueNext technologies will make in-venue commerce safer and more efficient for fans.

“We’re thrilled to partner with the United Center to integrate our entire commerce ecosystem as the arena continues to demonstrate their commitment to creating the most fan-focused live event experience,” said Anthony Perez, EVP of Sports and Entertainment at Shift4. “Fans at the United Center will now be able to enjoy VenueNext’s differentiated mobile-first commerce technology, along with Shift4’s frictionless payment solutions, so that finding and buying what you want at a game will be safer and simpler than ever.”

The United Center is a state-of-the-art, multi-use entertainment facility that has welcomed more than 60 million fans since opening in 1994. Home of the Chicago Bulls and the Chicago Blackhawks, the United Center hosts more than 200 events each year, including the best sporting events, musical performers, family shows, and special events in the industry.

About Shift4 Payments

Shift4 Payments (NYSE: FOUR) is a leading provider of integrated payment processing and technology solutions, delivering a complete omnichannel ecosystem that extends beyond payments to include a wide range of commerce-enabling services. The company’s technologies help power over 350 software providers in numerous industries, including hospitality, retail, F&B, eCommerce, lodging, gaming, and many more. With over 7,000 sales partners, the company securely processed more than $200 billion in payments volume for over 200,000 businesses in 2019. For more information, visit shift4.com.

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FAQ

What is the significance of Shift4 Payments partnering with the United Center?

The partnership aims to enhance payment processing and improve the overall fan experience at the United Center.

How will the collaboration with Shift4 Payments impact fans at the United Center?

Fans will benefit from streamlined transactions and diverse contactless payment options during events.

What technologies are being integrated at the United Center with Shift4 Payments?

Shift4 will integrate VenueNext technology to enhance in-venue commerce and payment processing.

What event experiences will be improved through this partnership?

The partnership focuses on providing a seamless fan experience for concessions, premium suites, and retail transactions.

When did the partnership between Shift4 Payments and the United Center take place?

The partnership was announced ahead of the upcoming 2021-22 season.