Great Wolf Resorts Selects Shift4 as Their Global Payments Provider
Shift4 (NYSE:FOUR) has expanded its partnership with Great Wolf Resorts to become their global payments provider across all 22 U.S. Great Wolf Lodge resort locations. The collaboration leverages Shift4's end-to-end payment ecosystem to deliver comprehensive commerce technologies.
Great Wolf Resorts will consolidate their payment processing and business intelligence systems into a unified experience for staff and guests. The partnership supports Great Wolf's international expansion plans by enabling global payment acceptance and providing a consistent payment experience.
The solution caters to Great Wolf's unique business model, which combines traditional hotel services with amusement and water park offerings. Bret McLeod, CFO of Great Wolf Resorts, emphasized that Shift4's platform enhances guest experience by providing flexible payment options throughout their facilities.
Shift4 (NYSE:FOUR) ha ampliato la sua partnership con Great Wolf Resorts per diventare il loro fornitore globale di pagamenti in tutte le 22 località dei resort Great Wolf Lodge negli Stati Uniti. La collaborazione sfrutta l'ecosistema di pagamento end-to-end di Shift4 per offrire tecnologie commerciali complete.
Great Wolf Resorts consoliderà i propri sistemi di elaborazione dei pagamenti e di business intelligence in un'esperienza unificata per il personale e gli ospiti. La partnership supporta i piani di espansione internazionale di Great Wolf consentendo l'accettazione globale dei pagamenti e fornendo un'esperienza di pagamento coerente.
La soluzione si adatta al modello di business unico di Great Wolf, che combina servizi alberghieri tradizionali con offerte di parchi di divertimento e acquatici. Bret McLeod, CFO di Great Wolf Resorts, ha sottolineato che la piattaforma di Shift4 migliora l'esperienza degli ospiti offrendo opzioni di pagamento flessibili in tutte le loro strutture.
Shift4 (NYSE:FOUR) ha ampliado su asociación con Great Wolf Resorts para convertirse en su proveedor global de pagos en las 22 ubicaciones de los resorts Great Wolf Lodge en EE. UU. La colaboración aprovecha el ecosistema de pagos de extremo a extremo de Shift4 para ofrecer tecnologías comerciales integrales.
Great Wolf Resorts consolidará sus sistemas de procesamiento de pagos e inteligencia empresarial en una experiencia unificada para el personal y los huéspedes. La asociación apoya los planes de expansión internacional de Great Wolf al permitir la aceptación de pagos globales y proporcionar una experiencia de pago consistente.
La solución se adapta al modelo de negocio único de Great Wolf, que combina servicios hoteleros tradicionales con ofertas de parques de diversiones y acuáticos. Bret McLeod, CFO de Great Wolf Resorts, destacó que la plataforma de Shift4 mejora la experiencia del huésped al ofrecer opciones de pago flexibles en todas sus instalaciones.
Shift4 (NYSE:FOUR)는 Great Wolf Resorts와의 파트너십을 확대하여 미국의 22개 Great Wolf Lodge 리조트 위치에서 글로벌 결제 제공업체로 자리잡았습니다. 이 협업은 Shift4의 엔드 투 엔드 결제 생태계를 활용하여 포괄적인 상거래 기술을 제공합니다.
Great Wolf Resorts는 결제 처리 및 비즈니스 인텔리전스 시스템을 직원과 손님을 위한 통합 경험으로 통합할 것입니다. 이 파트너십은 글로벌 결제 수용을 가능하게 하고 일관된 결제 경험을 제공하여 Great Wolf의 국제 확장 계획을 지원합니다.
이 솔루션은 전통적인 호텔 서비스와 놀이공원 및 워터파크 제공을 결합한 Great Wolf의 독특한 비즈니스 모델에 맞춰져 있습니다. Great Wolf Resorts의 CFO인 Bret McLeod는 Shift4의 플랫폼이 시설 전반에 걸쳐 유연한 결제 옵션을 제공하여 손님의 경험을 향상시킨다고 강조했습니다.
Shift4 (NYSE:FOUR) a élargi son partenariat avec Great Wolf Resorts pour devenir leur fournisseur de paiement mondial dans les 22 emplacements des resorts Great Wolf Lodge aux États-Unis. La collaboration exploite l'écosystème de paiement de bout en bout de Shift4 pour offrir des technologies commerciales complètes.
Great Wolf Resorts consolidara ses systèmes de traitement des paiements et d'intelligence commerciale en une expérience unifiée pour le personnel et les invités. Ce partenariat soutient les plans d'expansion internationale de Great Wolf en permettant l'acceptation des paiements à l'échelle mondiale et en fournissant une expérience de paiement cohérente.
La solution répond au modèle commercial unique de Great Wolf, qui combine des services hôteliers traditionnels avec des offres de parcs d'attractions et aquatiques. Bret McLeod, CFO de Great Wolf Resorts, a souligné que la plateforme de Shift4 améliore l'expérience des invités en offrant des options de paiement flexibles dans toutes leurs installations.
Shift4 (NYSE:FOUR) hat seine Partnerschaft mit Great Wolf Resorts erweitert, um deren globalen Zahlungsanbieter in allen 22 Great Wolf Lodge Resort-Standorten in den USA zu werden. Die Zusammenarbeit nutzt Shift4s End-to-End-Zahlungsökosystem, um umfassende Handelstechnologien bereitzustellen.
Great Wolf Resorts wird ihre Zahlungsabwicklung und Geschäftsanalyse-Systeme in eine einheitliche Erfahrung für Mitarbeiter und Gäste konsolidieren. Die Partnerschaft unterstützt die internationalen Expansionspläne von Great Wolf, indem sie die globale Zahlungsakzeptanz ermöglicht und ein konsistentes Zahlungserlebnis bietet.
Die Lösung ist auf das einzigartige Geschäftsmodell von Great Wolf zugeschnitten, das traditionelle Hotelservices mit Freizeit- und Wasserparkangeboten kombiniert. Bret McLeod, CFO von Great Wolf Resorts, betonte, dass die Plattform von Shift4 das Gästeerlebnis verbessert, indem sie flexible Zahlungsmöglichkeiten in ihren Einrichtungen bereitstellt.
- Expansion of partnership to cover all 22 U.S. Great Wolf Lodge locations
- Strategic positioning for international market expansion
- Integration of comprehensive payment solutions across multiple revenue streams (hotels, water parks, amusements)
- None.
Insights
Shift4's expanded partnership with Great Wolf Resorts represents a significant client retention and expansion win in the competitive payment processing landscape. By securing all 22 U.S. locations, Shift4 has effectively locked in a substantial recurring revenue stream through transaction processing fees across Great Wolf's complex multi-function properties.
What's particularly valuable here is that Great Wolf's business model combines traditional hotel operations with water park and amusement offerings, requiring sophisticated omnichannel payment capabilities that many processors struggle to deliver seamlessly. This comprehensive deployment demonstrates Shift4's technological flexibility in handling diverse payment environments under a single platform.
The mention of supporting Great Wolf's international expansion ambitions indicates Shift4's cross-border payment capabilities are sufficiently mature to handle global transactions, positioning them for revenue growth beyond the domestic market. For Shift4 investors, this partnership represents not just incremental revenue but validation of their end-to-end hospitality solution in complex, high-volume environments with multiple purchase points.
Great Wolf's decision to standardize on Shift4 across all properties reveals an important trend in hospitality operations - the consolidation of fragmented payment systems into unified platforms. For large-scale resort operators like Great Wolf, which manages numerous revenue centers (hotel rooms, restaurants, gift shops, water park admissions, etc.), the operational efficiency gained from a single payment ecosystem directly impacts both staff productivity and guest satisfaction.
The CFO's emphasis on providing guests with payment flexibility "how they want and where they want" reflects the growing importance of frictionless commerce in the highly competitive family resort segment. Great Wolf's properties generate multiple transaction touchpoints per guest visit, making payment processing capabilities a surprisingly critical component of their guest experience strategy.
This partnership timing aligns with Great Wolf's apparent international expansion plans, suggesting they're implementing standardized operational systems before scaling globally. Shift4's ability to secure this business from a sophisticated hospitality operator like Great Wolf demonstrates their competitive positioning in the resort segment, where complex operations require specialized payment solutions beyond what general processors typically offer.
Shift4’s end-to-end hospitality payment solution will deliver a seamless commerce experience for guests

Great Wolf Resorts Selects Shift4 as Their Global Payments Provider
Great Wolf Resorts utilizes Shift4’s end-to-end payment ecosystem, delivering its large-scale resorts with a comprehensive suite of commerce technologies. This enables companies like Great Wolf — which provides a unique combination of traditional hotel offerings with an array of amusement and water park offerings — with the opportunity to consolidate their payment processing and business intelligence systems into a single unified experience for their both their staff and guests.
As Great Wolf Resorts explores international expansion, Shift4’s end-to-end solution will allow the company to accept payments around the globe, providing a seamless and consistent payment experience.
“We are excited to further our relationship with Shift4 as we continue to grow and scale our business,” said Bret McLeod, Chief Financial Officer for Great Wolf Resorts. “They are a true partner whose platform provides our guests with a better resort experience, and the ability to pay how they want and where they want while enjoying all that Great Wolf has to offer.”
“We’re thrilled to strengthen our partnership with Great Wolf Resorts,” said Suzanne Davis, Shift4’s Global Head of Hospitality. “Their one-of-a-kind resorts are growing fast and they can rest assured that they always have the most powerful payment technologies as they expand their business both in the US and around the world.”
To learn more about Shift4’s lodging and hospitality solutions, visit shift4.com/hospitality. For more on Great Wolf Resorts, visit greatwolf.com.
About Shift4
Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit shift4.com.
About Great Wolf Resorts, Inc.
Great Wolf Resorts, Inc. owns and operates North America’s largest family of indoor water park resorts. Great Wolf Lodge offers a fully integrated resort experience designed specifically for families, with an expansive indoor water park, family-friendly attractions, fun-filled entertainment, delectable eateries and more, all under one roof. The company has locations in:
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Media Contacts
Nate Hirshberg
SVP, Marketing
Shift4
nhirshberg@shift4.com
Jason Lasecki
VP of Corporate Communications
Great Wolf Resorts, Inc.
PRTeam@greatwolf.com
Source: Shift4