Portland Trail Blazers Announce New Partnership With Shift4 for Integrated Payments & Commerce Technology
Shift4 (NYSE: FOUR) and the Portland Trail Blazers have announced a strategic partnership to enhance fan experience through integrated payments technology. The collaboration will commence this spring, with full technology integration planned for the 2025-26 NBA season at Moda Center and Veterans Memorial Coliseum.
The partnership will implement Shift4's payment solutions across both venues, powering point-of-sale concessions transactions, including frictionless grab-and-go stands. This integration aims to provide faster and more secure purchasing experiences, allowing fans to spend more time enjoying events rather than waiting in lines.
The implementation represents Shift4's continued expansion in major sports venues, adding to their existing presence across all major professional sports leagues, colleges, and entertainment venues.
Shift4 (NYSE: FOUR) e i Portland Trail Blazers hanno annunciato una partnership strategica per migliorare l'esperienza dei tifosi attraverso una tecnologia di pagamento integrata. La collaborazione inizierà questa primavera, con l'integrazione tecnologica completa prevista per la stagione NBA 2025-26 presso il Moda Center e il Veterans Memorial Coliseum.
La partnership implementerà le soluzioni di pagamento di Shift4 in entrambi i luoghi, gestendo le transazioni dei punti vendita per le concessioni, comprese le aree di acquisto veloce senza attriti. Questa integrazione mira a fornire esperienze di acquisto più veloci e sicure, consentendo ai tifosi di trascorrere più tempo a godersi gli eventi invece di aspettare in fila.
L'implementazione rappresenta l'espansione continua di Shift4 nei principali impianti sportivi, aggiungendo alla loro presenza già esistente in tutte le principali leghe sportive professionistiche, università e luoghi di intrattenimento.
Shift4 (NYSE: FOUR) y los Portland Trail Blazers han anunciado una asociación estratégica para mejorar la experiencia de los aficionados a través de tecnología de pagos integrada. La colaboración comenzará esta primavera, con la integración tecnológica completa prevista para la temporada 2025-26 de la NBA en el Moda Center y el Veterans Memorial Coliseum.
La asociación implementará las soluciones de pago de Shift4 en ambos lugares, gestionando las transacciones de concesiones en el punto de venta, incluidas las áreas de compra rápida sin fricciones. Esta integración tiene como objetivo proporcionar experiencias de compra más rápidas y seguras, permitiendo a los aficionados pasar más tiempo disfrutando de los eventos en lugar de esperar en la fila.
La implementación representa la expansión continua de Shift4 en los principales recintos deportivos, sumándose a su presencia existente en todas las principales ligas deportivas profesionales, universidades y lugares de entretenimiento.
Shift4 (NYSE: FOUR)와 포틀랜드 트레일 블레이저스는 통합 결제 기술을 통해 팬 경험을 향상시키기 위한 전략적 파트너십을 발표했습니다. 이 협력은 이번 봄에 시작되며, 모다 센터와 베테랑스 메모리얼 콜리세움에서 2025-26 NBA 시즌에 맞춰 기술 통합이 완료될 예정입니다.
파트너십은 두 장소 모두에서 Shift4의 결제 솔루션을 구현하여, 마찰 없는 즉시 구매 스탠드를 포함한 판매 지점에서의 거래를 지원합니다. 이 통합은 팬들이 줄을 서는 대신 이벤트를 즐기는 데 더 많은 시간을 할애할 수 있도록 더 빠르고 안전한 구매 경험을 제공하는 것을 목표로 합니다.
이 구현은 Shift4가 주요 스포츠 장소에서 지속적으로 확장하고 있음을 나타내며, 모든 주요 프로 스포츠 리그, 대학 및 엔터테인먼트 장소에서의 기존 존재감을 더하고 있습니다.
Shift4 (NYSE: FOUR) et les Portland Trail Blazers ont annoncé un partenariat stratégique visant à améliorer l'expérience des fans grâce à une technologie de paiement intégrée. La collaboration commencera ce printemps, avec une intégration technologique complète prévue pour la saison NBA 2025-26 au Moda Center et au Veterans Memorial Coliseum.
Le partenariat mettra en œuvre les solutions de paiement de Shift4 dans les deux lieux, facilitant les transactions aux points de vente, y compris les stands de vente sans friction. Cette intégration vise à offrir des expériences d'achat plus rapides et plus sécurisées, permettant aux fans de passer plus de temps à profiter des événements plutôt qu'à faire la queue.
Cette mise en œuvre représente l'expansion continue de Shift4 dans les grandes installations sportives, s'ajoutant à leur présence existante dans toutes les grandes ligues sportives professionnelles, universités et lieux de divertissement.
Shift4 (NYSE: FOUR) und die Portland Trail Blazers haben eine strategische Partnerschaft angekündigt, um das Fanerlebnis durch integrierte Zahlungstechnologie zu verbessern. Die Zusammenarbeit beginnt in diesem Frühjahr, mit einer vollständigen technologischen Integration, die für die NBA-Saison 2025-26 im Moda Center und im Veterans Memorial Coliseum geplant ist.
Die Partnerschaft wird die Zahlungslösungen von Shift4 an beiden Standorten implementieren und Transaktionen an den Verkaufsstellen, einschließlich reibungsloser „Grab-and-Go“-Stände, ermöglichen. Diese Integration zielt darauf ab, schnellere und sicherere Einkaufserlebnisse zu bieten, sodass die Fans mehr Zeit damit verbringen können, die Veranstaltungen zu genießen, anstatt in der Schlange zu warten.
Die Implementierung stellt die fortgesetzte Expansion von Shift4 in großen Sportstätten dar und ergänzt deren bestehende Präsenz in allen großen professionellen Sportligen, Hochschulen und Unterhaltungsstätten.
- Strategic expansion into major sports venue market
- New revenue stream from Portland Trail Blazers partnership
- Implementation across multiple venues (Moda Center and Veterans Memorial Coliseum)
- Full integration delayed until 2025-26 season
- Significant implementation period required
Insights
Shift4's new partnership with the Portland Trail Blazers expands its footprint in the high-volume sports venue segment, a key growth vertical for the integrated payments provider. This deal adds two significant venues - Moda Center and Veterans Memorial Coliseum - to Shift4's already substantial presence across major sports leagues.
The implementation of Shift4's technology in frictionless grab-and-go stands is particularly noteworthy as these systems typically drive higher transaction volumes by reducing purchase friction. For context, similar deployments in sports venues have shown 20-30% increases in per-capita spending when fans can complete purchases more quickly.
While financial terms weren't disclosed, this partnership likely follows Shift4's typical revenue model based on processing fees per transaction. With Moda Center's 19,393 capacity and average concession spending of $15-25 per attendee across 41+ NBA home games plus concerts and events, this represents meaningful transaction volume. Based on comparable venue deals, this could generate approximately $1-2 million in annual processing revenue for Shift4.
This agreement continues Shift4's strategic expansion against competitors like Square, Fiserv, and NCR Atleos in the venue space. The company has been aggressively pursuing sports and entertainment clients, leveraging its unified commerce platform that integrates point-of-sale, payment processing, and business intelligence capabilities.
The phased implementation approach (starting this spring with full deployment by the 2025-26 season) suggests a comprehensive technology overhaul rather than a simple vendor switch, potentially indicating a deeper technology partnership than just payment processing.
The Portland Trail Blazers have announced a new partnership with Shift4 (NYSE: FOUR), the leader in integrated payments and commerce technology, to enhance the fan experience on game day. The partnership officially tips off this spring with the technology fully integrated prior to the 2025-26 NBA season.
Shift4 partners with Portland Trail Blazers to enhance payment experience (Photo: Business Wire)
Shift4’s payment technology will fully integrate into transactions at Moda Center and Veterans Memorial Coliseum. The new technology will power point-of-sale concessions transactions at both venues, including the frictionless grab-and-go stands, providing a fast and seamless purchasing experience for guests.
"We’re excited to partner with Shift4 to bring their innovative integrated payments and commerce technology to the Rose Quarter,” said David Long, Vice President of Digital and Innovation, Portland Trail Blazers and Rose Quarter. “We are always looking for ways to enhance the fan experience and their technology will help us provide fast concessions transactions across our campus so that fans can spend more time in their seats enjoying a game or concert.”
"We are thrilled to bring our payment solutions to the Portland Trail Blazers and their iconic venues," said Michael Isaacman, Shift4's Chief Commercial Officer. "This partnership represents our continued expansion across major sports venues, where our technology creates meaningful improvements in transaction speed and security. By powering both traditional and grab-and-go concessions throughout the Rose Quarter, we're helping transform the fan experience at every game and event.”
Shift4’s integrated commerce solutions are used by every major professional sports league as well as colleges, entertainment venues, and many other business verticals — transforming the way fans and guests shop, order, and pay. To learn more, visit shift4.com/sports-entertainment.
ABOUT SHIFT4
Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit shift4.com.
ABOUT THE
Members of the National Basketball Association (NBA), the Portland Trail Blazers were founded in 1970 and purchased by the late Paul G. Allen in 1988. The team's rich heritage includes 37 playoff appearances, three trips to the NBA Finals, an NBA championship in 1977 and a commitment to community service and sustainability. The Trail Blazers are dedicated to positively impacting underserved kids and their families throughout
View source version on businesswire.com: https://www.businesswire.com/news/home/20250227224117/en/
Media Contacts for Portland Trail Blazers
Walt Scher, Director of Corporate Communications
Walt.Scher@trailblazers.com
Gabby Davin
Corporate Communications Coordinator
Gabby.Davin@trailblazers.com
Media Contacts for Shift4
Nate Hirshberg
Shift4
nhirshberg@shift4.com
Alecia Pulman
ICR
Shift4pr@icrinc.com
Source: Shift4
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