Shift4 Teams Up with Bar Rescue’s Jon Taffer for SkyTab Rescue Mission Contest, Awarding $100,000 in Prize Money to Restaurants in Need

Rhea-AI Summary

Shift4 (NYSE: FOUR) has partnered with Jon Taffer, star of Bar Rescue, to launch the SkyTab Rescue Mission contest. This initiative offers $100,000 in total prize money to support restaurants in need. Five winners will each receive a $20,000 business grant, a one-on-one consultation with Jon Taffer, and a complete SkyTab POS system.

The contest, an expansion of last year's successful initiative, aims to help small businesses thrive. SkyTab POS is an all-in-one technology platform offering integrated online ordering, reservations, contactless payments, marketing tools, and comprehensive reporting. Restaurant owners can apply until October 14th, 2024, by submitting a short video explaining their need for a Rescue Mission and planned use of the grant funds.

Positive

• Partnership with celebrity Jon Taffer may increase brand visibility
• Expansion of previous successful initiative from 2 to 5 winners
• Potential to attract new customers through the contest
• Showcasing SkyTab POS system capabilities to a wider audience

Negative

• None.

Insights

Market Research Analyst

Shift4's partnership with Jon Taffer for the SkyTab Rescue Mission contest is a clever marketing strategy that could boost brand awareness and potentially increase market share in the restaurant POS system sector. The $100,000 prize money and Taffer's involvement add significant appeal, likely driving contest entries and media attention. However, the direct financial impact on Shift4 is likely minimal. The contest's real value lies in its potential to expand Shift4's customer base and showcase SkyTab POS capabilities to a broader audience. This initiative aligns with Shift4's focus on the hospitality sector and could strengthen its position against competitors like Square and Toast. While not a game-changer for investors, it's a positive brand-building exercise that may contribute to long-term growth.

Financial Analyst

From a financial perspective, this marketing initiative represents a relatively low-cost investment for Shift4 (NYSE: FOUR) with potentially high returns. The $100,000 in prize money and the cost of five SkyTab POS systems are minimal compared to traditional advertising campaigns. The real value comes from the potential customer acquisition and the publicity generated. If successful, this could lead to increased adoption of SkyTab POS, driving recurring revenue through transaction fees. However, investors should note that the immediate financial impact is likely to be negligible. The key metrics to watch will be changes in SkyTab POS adoption rates and transaction volumes in the quarters following the contest. While innovative, this initiative alone is unlikely to significantly move the needle on Shift4's stock price in the short term.

Five winners will each receive a $20,000 business grant, a business consultation with Jon Taffer, and a complete SkyTab POS system from Shift4

CENTER VALLEY, Pa.--(BUSINESS WIRE)-- Shift4 (NYSE: FOUR), the leader in integrated payments and commerce technology, has partnered with Jon Taffer, an award-winning hospitality expert and star of popular TV show Bar Rescue, to support restaurants in need of assistance with the launch of the new SkyTab Rescue Mission contest, featuring $100,000 in prize money. Starting today, restaurant owners can apply to be one of five winners that will each receive a $20,000 business grant, a one-on-one personalized consulting session with Jon Taffer, and a complete SkyTab POS system for their restaurant or bar. Last year, Shift4 & Jon Taffer awarded two Rescue Mission winners in the first iteration of this initiative and are looking to further their support of small businesses with this new and expanded contest.

Shift4 & Jon Taffer team up for SkyTab Rescue Mission contest (Photo: Business Wire)

“Small businesses are at the heart of what makes this country thrive,” said Taffer. “Last year, SkyTab launched its first Rescue Mission where we equipped two small businesses with the right technologies and know-how to be successful in today’s economy. The response was overwhelming. So many businesses need our help. That’s why we’re launching SkyTab Rescue Mission 2.0 to help even more business owners.”

SkyTab POS is a modern, all-in-one technology platform that allows restaurants and bars to deliver exceptional guest experiences and manage every aspect of their business. It includes integrated online ordering and reservations, contactless/QR code ordering and payment, built-in marketing tools and loyalty program, mobile devices for tableside ordering and payment, comprehensive reporting, and much more.

“We’re excited to partner once again with our friend Jon Taffer to help more restaurants succeed with a SkyTab Rescue Mission,” said Shift4 CEO Jared Isaacman. “It was incredible to see the impact that we were able to have for the winners of our first Rescue Mission contest, so we decided to go even bigger this time around, expanding from two winners to five. In addition to the grant money and Jon’s valuable expertise, the winners will benefit from our SkyTab POS system, which is a truly game-changing technology solution for restaurants.”

For more information or to enter the contest, please visit www.skytab.com/rescuemission. Applicants will be required to submit a short video explaining why they need a Rescue Mission and how they’ll use the grant funds. The deadline to enter is October 14^th, 2024 at 11:59 pm ET.

About Shift4
Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit shift4.com.

About Jon Taffer
Jon Taffer is an award-winning hospitality expert, entrepreneur and thought leader with nearly 40 years of experience in the hospitality, entertainment and nightlife industries. Best known as executive producer and star of Paramount Network’s Bar Rescue, a non-scripted reality show that spotlights Jon as he saves failing bars and restaurants from looming closure now in its ninth season. His latest endeavor is Taffer’s Browned Butter Bourbon, a rich, bold bourbon whiskey with notes of vanilla and toffee inspired by his years of cocktail and culinary creations. In 2019, Jon announced the launch of his own innovative, bar-forward casual dining franchise concept, Taffer’s Tavern, which debuted in Atlanta in 2020 with several locations open across the US and more in development. Taffer’s Tavern features outstanding signature cocktails and elevated tavern foods while providing a solution for the many woes that plague the restaurant industry. Concurrently, Jon runs Taffer Dynamics, his business consulting firm. Over the years, he has consulted for a range of well-known brands, including the NFL Network, Anheuser-Bush, Ritz-Carlton, TGI Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and Fortune 500 brands such as Hyatt Hotels and Marriott International. In addition, Jon is a best-selling author having written three books: “Raise the Bar,” “Don’t Bulls*t Yourself,” and his newest book “The Power of Conflict: Speak Your Mind and Get the Results You Want.” For more information, visit www.jontaffer.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240903738733/en/

Shift4 Media:

Nate Hirshberg

SVP, Marketing

nhirshberg@shift4.com



Jonathan Cutler

JCUTLER media group

jc@jcmg.com



Jon Taffer Media:

Ron Hofmann

Scenario Communications

ron.hofmann@scenariopr.com

Source: Shift4

FAQ

What is the total prize money for Shift4's SkyTab Rescue Mission contest?

The total prize money for Shift4's SkyTab Rescue Mission contest is $100,000, with five winners each receiving a $20,000 business grant.

What do winners of the Shift4 (FOUR) SkyTab Rescue Mission contest receive?

Winners of the Shift4 (FOUR) SkyTab Rescue Mission contest receive a $20,000 business grant, a one-on-one consultation with Jon Taffer, and a complete SkyTab POS system for their restaurant or bar.

When is the deadline to enter Shift4's SkyTab Rescue Mission contest?

The deadline to enter Shift4's SkyTab Rescue Mission contest is October 14th, 2024 at 11:59 pm ET.

How can restaurant owners apply for Shift4's SkyTab Rescue Mission contest?

Restaurant owners can apply for Shift4's SkyTab Rescue Mission contest by visiting www.skytab.com/rescuemission and submitting a short video explaining why they need a Rescue Mission and how they'll use the grant funds.