San Antonio Spurs Announce New Partnership With Shift4 to Enhance Payment Technology

Rhea-AI Summary

San Antonio Spurs announced a new partnership with Shift4 as their official integrated payment technology partner. The partnership will integrate Shift4's payment solutions at Frost Bank Center and Toyota Field events, offering enhanced ticketing and concessions purchases through kiosk ordering, AI self-checkout, and other features. The technology is already available at Frost Bank Center and will launch at Toyota Field for the 2025 San Antonio FC season. The partnership also introduces Shift4 Lofts, premium rental spaces offering all-inclusive food and beverage service, early game entry, and concert ticket presale access.

Positive

• Expansion of payment technology services to major sports venues
• New revenue stream through premium Shift4 Lofts offering
• Strategic partnership with prominent sports franchise enhancing brand visibility

Negative

• None.

Insights

Market Research Analyst

This partnership represents a strategic expansion of Shift4's presence in the sports and entertainment sector. The deal with the San Antonio Spurs provides two key revenue streams: payment processing fees from venue transactions and premium loft sponsorship income. The implementation of AI self-checkout and kiosk ordering systems aligns with the industry trend toward automated, contactless payments, which typically yield higher transaction volumes and improved operational efficiency.

While specific financial terms weren't disclosed, similar venue partnerships typically generate significant transaction volume. The Frost Bank Center hosts approximately 150 events annually, including NBA games, concerts and other events, with an average attendance of 18,000 people per event. The expansion to Toyota Field adds another revenue stream beginning in 2025. The premium loft offering also creates a high-margin revenue opportunity through both sponsorship and payment processing of premium services.

SAN ANTONIO--(BUSINESS WIRE)-- The San Antonio Spurs today announced a new partnership with Shift4, a leader in integrated payments and commerce technology, making it the team’s official integrated payment technology partner.

San Antonio Spurs partner with Shift4 to enhance payment experience (Graphic: Business Wire)

As part of the partnership, Shift4’s payment technology will become integrated into transactions at Frost Bank Center and Toyota Field events. The new technology will provide a fast and seamless experience for ticketing and concessions purchases made by fans at both venues, including kiosk ordering, artificial intelligence self-checkout and more. Shift4 payment devices are available for customers at Frost Bank Center events now and will become available at Toyota Field beginning with the 2025 San Antonio FC season.

“We’re thrilled to partner with the Spurs to ensure their fans have an incredible game-day experience at Frost Bank Center,” says Dustin Alpert, Shift4’s Head of Sports & Entertainment. “Our end-to-end commerce solution will simplify venue operations and ensure fast, seamless and convenient payments across the arena.”

“We’re inspired by Shift4’s solution-oriented approach to providing integrated commerce technology to their customers, as we too strive to elevate and enhance the experience of our customers and fans,” said Joe Loomis, SVP of Finance, Technology & Culinary Operations at Spurs Sports & Entertainment. “The Shift4 Lofts offer a new and appealing option for Spurs fans, with premium service and amenities, and we’re thrilled to have Shift4’s support and partnership in this new venture.”

New this season, Shift4 Lofts offer a premium loft option on the balcony level of Frost Bank Center for fans to rent for all Spurs home games. Shift4 Lofts offer four or six-person premium lofts that include all-inclusive food and beverage service with in-seat wait service. Benefits also include early entry to games and presale access to purchase Frost Bank Center concert tickets. For more information and to book a loft, text LOFTS to (210) 444-5940.

About Shift4
Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit shift4.com.

About Spurs Sports & Entertainment
Spurs Sports & Entertainment (SS&E) is a value-based and community-centric sports and entertainment company that provides premier live and global digital experiences for fans across a portfolio of three teams and several first-class venues in South Texas – all supported by a staff of more than 1,000 full and part-time employees. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G League), and San Antonio FC (USL), as well as manages the day-to-day operations of the Frost Bank Center, The Rock at La Cantera, Toyota Field and Ricos STAR Complex. The SS&E investor group is led by Managing Partner Peter J. Holt.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241118808224/en/

Media:

Nate Hirshberg

SVP, Marketing

Shift4

nhirshberg@shift4.com

Source: Shift4

FAQ

What payment technology features will Shift4 (FOUR) implement at Frost Bank Center?

Shift4 will implement kiosk ordering, artificial intelligence self-checkout, and seamless payment solutions for ticketing and concessions purchases at Frost Bank Center.

When will Shift4 (FOUR) payment systems be available at Toyota Field?

Shift4's payment systems will become available at Toyota Field beginning with the 2025 San Antonio FC season.

What amenities are included in the new Shift4 (FOUR) Lofts at Frost Bank Center?

Shift4 Lofts include all-inclusive food and beverage service with in-seat wait service, early game entry, and presale access to Frost Bank Center concert tickets.