Fossil Group Appoints Holly Briedis Chief Digital Officer to Lead the Company's Digital Transformation

Rhea-AI Summary

Fossil Group (NASDAQ: FOSL) announced the appointment of Holly Briedis as Executive Vice President and Chief Digital Officer. With over 15 years of experience, including her tenure at McKinsey & Company, Holly will spearhead Fossil's digital initiatives to enhance its transformation into a digital-first retailer. CEO Kosta Kartsotis emphasized the importance of digital growth in modern retail, asserting that Holly's expertise will benefit the company significantly. Briedis expressed enthusiasm for the potential to drive meaningful growth and collaborate with the talented team at Fossil.

Positive

• Holly Briedis brings over 15 years of experience in digital marketing and retail.
• Her expertise will enhance Fossil's transformation into a digital-first retailer.
• The appointment is expected to strengthen leadership and drive customer-centered digital initiatives.

Negative

• None.

RICHARDSON, Texas, July 12, 2021 /PRNewswire/ -- Fossil Group, Inc. (NASDAQ: FOSL) (the "Company" or "Fossil Group") today announced that as it continues to build on its industry-leading transformation to a digital-first retailer, Holly Briedis has joined the company's executive leadership team as Executive Vice President, Chief Digital Officer. In this new role, Holly will be responsible for leading Fossil Group's digital initiatives.

"The digital footprint of consumers continues to grow, and brands leaning into this evolution are the ones driving growth," said Kosta Kartsotis, Fossil Group Chairman and CEO. "Holly's extensive leadership and expertise in driving customer-centered digital transformations for retail brands during her time with McKinsey & Company will help Fossil Group cement itself as a digital-first retailer."

Holly brings more than 15 years of experience in digital marketing and retail to Fossil Group. In her previous role as a Partner at McKinsey & Company, she led the Omnichannel and Customer Experience practice for Retail in North America, advising global consumer companies on driving profitable growth. She brings a deep knowledge of customer-centered transformations, focusing on e-commerce and omnichannel growth, digital marketing, loyalty and CRM.

"What I am most excited about in joining Fossil Group is the company's orientation toward digital. More than a transactional focus, this is an opportunity to meaningfully grow and deliver on the promise of the company's brands," said Mrs. Briedis. "That, combined with the opportunity to work alongside a tremendously talented set of colleagues, makes me very excited to join Fossil Group."

In addition to her professional work, Holly is passionate about educational equity. She has served on the Board of Directors for both KIPP Miami and KIPP Texas Public Schools for the past six years. She was also a founding member of LaunchU, a Chicago-based educational nonprofit focused on improving college prospects and educational opportunities for underserved youth. She is also a graduate of Northwestern University's Kellogg School of Management, and received her undergraduate degree, with honors, from the University of Michigan.

About Fossil Group, Inc.

Fossil Group, Inc. is a global design, marketing, distribution and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, our offerings include fashion watches, jewelry, handbags, small leather goods and wearables. We are committed to delivering the best in design and innovation across our owned brands, Fossil, Michele, Misfit, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, Diesel, DKNY, Emporio Armani, kate spade new york, Marc Jacobs, Michael Kors, PUMA and Tory Burch. We bring each brand story to life through an extensive wholesale distribution network across approximately 150 countries and 500 retail locations. Certain press release and SEC filing information concerning the Company is also available at www.fossilgroup.com

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SOURCE Fossil Group, Inc.

FAQ

Who is Holly Briedis and what is her role at Fossil Group?

Holly Briedis is the Executive Vice President and Chief Digital Officer at Fossil Group, responsible for leading the company's digital initiatives.

What experience does Holly Briedis bring to Fossil Group?

Holly Briedis has over 15 years of experience in digital marketing and retail, previously serving as a Partner at McKinsey & Company.

How will Holly Briedis's appointment impact Fossil Group?

Her expertise in customer-centered transformations is expected to enhance Fossil's digital initiatives and drive profitable growth.

When was Holly Briedis appointed at Fossil Group?

Holly Briedis was appointed on July 12, 2021.