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Forrester Research Inc (symbol: FORR) stands as one of the world's foremost research and advisory firms, providing invaluable insights to business and technology leaders. The company’s mission is to help organizations develop customer-obsessed strategies that drive meaningful growth. Forrester's unique insights are derived from annual surveys of over 500,000 consumers and business leaders globally, utilizing rigorous and objective methodologies.
Forrester operates through three main segments: Research, Consulting, and Events. The Research segment creates and delivers comprehensive research, connect, and analytics products. The Consulting segment focuses on generating revenue through tailored consulting services, helping clients implement strategies based on Forrester’s research. Lastly, the Events segment develops and hosts both in-person and virtual events, providing platforms for executive peer networking and knowledge sharing.
Forrester’s offerings include proprietary research reports, custom consulting services, exclusive executive peer groups, and a variety of events aimed at challenging clients’ thinking and empowering them to lead transformative changes in their organizations. Recent achievements of the company include expanding its research into emerging technologies, forging new partnerships, and enhancing its data analytics capabilities.
Financially, Forrester has maintained a strong performance, showcasing growth in revenue across its different segments. The company continues to innovate and deliver value to its clients, underpinned by its commitment to rigorous research and objective analysis.
To learn more about Forrester Research Inc and its latest updates, visit their official website or check the latest news section.
Forrester (Nasdaq: FORR) has released its 2023 Planning Guides, emphasizing that businesses anticipating modest spending increases may not succeed amidst economic turbulence. The Guides assist executives in making informed budget decisions by highlighting areas for increased investment, including customer insights and cost-reducing technologies. They also address necessary cuts, particularly in technical debt and low-quality data partners. Notably, the Guides encourage experimentation with emerging technologies like the metaverse and intelligent agents to enhance customer experiences.
Forrester (Nasdaq: FORR) announced the agenda for its Technology & Innovation North America 2022 conference, scheduled for September 29-30, 2022, in Austin, Texas, and online. The event aims to help tech leaders adapt to rapid changes in business and technology, with only 20% of organizations currently able to build adaptive enterprises. Sessions will cover topics like ethical tech strategies and innovations in cloud-native services. The forum will also present Forrester's Technology Awards to companies excelling in customer-focused tech strategies, reportedly achieving 2.5 times higher revenue growth.
Forrester Research reported a strong second quarter for 2022, with total contract value rising 10% to $349.4 million and a revenue increase of 15% to $148.2 million, compared to the previous year. GAAP earnings per share (EPS) reached $0.72, while adjusted EPS was $1.00. The company reaffirmed its full-year guidance for margins and EPS despite reducing top-line expectations due to uncertain macroeconomic conditions. Forrester remains optimistic about its Forrester Decisions product portfolio, anticipating continued shareholder value.
Forrester Research (Nasdaq: FORR) is set to broadcast its second-quarter earnings conference call on July 28, 2022, at 4:30 p.m. Eastern time. Investors can access the call on Forrester's website, with a recommendation to log in 15 minutes early. A replay will be available online for those unable to attend live.
Forrester is a leading research and advisory firm that empowers tech, marketing, and business leaders through insights based on extensive consumer and business research.
Forrester's Canada 2022 Customer Experience Index reveals a decline in customer experience (CX) quality among Canadian brands, with 24% struggling to maintain standards over the past year. Despite stability during the pandemic, factors like supply issues and staffing shortages impacted performance. Top brands in CX include IG Wealth Management and Well.ca, noted for delivering emotionally positive experiences. The report emphasizes that even minor improvements can significantly boost revenue by enhancing customer loyalty.
Forrester (Nasdaq: FORR) launched Forrester Decisions for Digital Business & Strategy to assist digital leaders in various sectors, including banking and healthcare, in devising effective digital strategies. Announced during Forrester's CX North America event, the service aims to enhance customer experience (CX) and drive profitability. The US 2022 Customer Experience Index revealed a decline in digital CX across 10 industries since 2020. The new service will be available from August 2022.
Forrester's US 2022 Customer Experience Index reveals a concerning trend, with 19% of brands experiencing a drop in customer experience (CX) quality, the highest since the survey began. This decline returns CX to early 2020 levels, as only 3% of US companies are classified as customer-obsessed. Industries such as airlines and hotels faced notable CX losses, while the investment sector saw improvements. Emotional connections remain vital, with 54% of customers willing to forgive brands that make mistakes. The report suggests brands must reinvest in customer focus to restore loyalty.
On May 19, 2022, Forrester (Nasdaq: FORR) announced its partnership with the Work Without Limits Business Network to enhance employment opportunities for candidates with disabilities. This initiative is part of Forrester's commitment to diversity and inclusion, targeting diverse talent acquisition across various backgrounds. Over 1 billion people worldwide have disabilities, emphasizing the importance of inclusive hiring practices. The collaboration aims to provide access to disability inclusion consulting and training services, reinforcing Forrester's role in fostering inclusive workplaces.
Forrester Research (FORR) reported strong Q1 2022 results with a 15% increase in total contract value, reaching $351.4 million, and a 10% revenue growth to $125 million. GAAP EPS was $0.22, while adjusted EPS was $0.45, exceeding guidance. The company reaffirmed its full-year outlook, projecting revenues between $550 million and $560 million with an EPS of $1.25 to $1.35. Forrester remains confident in its performance despite economic challenges, emphasizing the momentum of its Forrester Decisions platform.
At the B2B Summit North America, Forrester (Nasdaq: FORR) announced findings highlighting the evolving role of B2B CMOs in driving sustainable growth amidst changing market dynamics. The 2022 Marketing Survey revealed that addressing shifting buying behaviors is a key priority for B2B marketing leaders. Leading CMOs are leveraging technology and insights to redefine marketing's value proposition. New research will include frameworks on purpose-driven marketing, strategic alignment, and digital transformation, aimed at empowering CMOs to enhance corporate strategies.
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