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Forrester Research Inc (symbol: FORR) stands as one of the world's foremost research and advisory firms, providing invaluable insights to business and technology leaders. The company’s mission is to help organizations develop customer-obsessed strategies that drive meaningful growth. Forrester's unique insights are derived from annual surveys of over 500,000 consumers and business leaders globally, utilizing rigorous and objective methodologies.
Forrester operates through three main segments: Research, Consulting, and Events. The Research segment creates and delivers comprehensive research, connect, and analytics products. The Consulting segment focuses on generating revenue through tailored consulting services, helping clients implement strategies based on Forrester’s research. Lastly, the Events segment develops and hosts both in-person and virtual events, providing platforms for executive peer networking and knowledge sharing.
Forrester’s offerings include proprietary research reports, custom consulting services, exclusive executive peer groups, and a variety of events aimed at challenging clients’ thinking and empowering them to lead transformative changes in their organizations. Recent achievements of the company include expanding its research into emerging technologies, forging new partnerships, and enhancing its data analytics capabilities.
Financially, Forrester has maintained a strong performance, showcasing growth in revenue across its different segments. The company continues to innovate and deliver value to its clients, underpinned by its commitment to rigorous research and objective analysis.
To learn more about Forrester Research Inc and its latest updates, visit their official website or check the latest news section.
Forrester (FORR) has announced its CX Summit North America, scheduled for June 23-26, 2025, in Nashville, Tennessee, with a digital attendance option. The conference theme 'The Total Experience: Your Brand, Their Journey' focuses on delivering seamless customer experiences across all touchpoints.
The event will feature over 100 sessions, including keynotes, workshops, and analyst-led roundtables. Key highlights include the unveiling of Forrester's Total Experience Score, a framework showing how integrated brand and customer experience strategies can increase revenue up to 3.5x. The summit will address important topics such as emerging technologies integration, measurement practices, and alignment across CX, marketing, and digital business functions.
Special offerings include a CX certification course, Women's Leadership Program, and an Executive Leadership Exchange. Super early-bird registration until March 10, 2025, offers a $1,100 discount, with team discounts available for group attendance.
Forrester (FORR) forecasts global technology spending to reach $4.9 trillion in 2025, growing 5.6% from $4.7 trillion in 2024. Software and IT services will represent 66% of global tech spend in 2025, with software growing at 10.5% and expected to capture 60% of global tech spend growth by 2029.
Key growth drivers include generative AI, cybersecurity, and cloud technologies. Regional growth projections for 2025 include: Asia Pacific at 5.6% (with India leading at 9.6%), North America at 6% (US tech spend exceeding $2 trillion), and Europe at 5% (surpassing $1.5 trillion).
Financial services, retail, and media industries are expected to increase AI-enabled tool adoption for enhanced customer experiences and operational efficiency. The forecast highlights the need for businesses to reposition their workforce, compete for tech talent, and address technical debt.
Forrester Research (FORR) reported challenging Q4 and full-year 2024 results, with contract value (CV) declining 5% to $307.6 million. Q4 revenues were $108.0 million, down from $118.1 million in Q4 2023. Full-year 2024 revenues decreased to $432.5 million from $480.8 million in 2023.
The company reported Q4 2024 GAAP net income of $0.4 million ($0.02 per share) and adjusted net income of $6.8 million ($0.36 per share). For full-year 2024, FORR posted a GAAP net loss of $5.7 million (-$0.30 per share) and adjusted net income of $28.1 million ($1.47 per share).
Looking ahead, Forrester's 2025 guidance projects revenues between $400.0-415.0 million, representing a decline of 4.0-7.5%. The company expects GAAP EPS of $0.24-0.34 and adjusted EPS of $1.20-1.35 for 2025.
Forrester (FORR) has announced that rock band O.A.R. will headline their B2B Summit North America, scheduled for March 31–April 3, 2025, in Phoenix. The event will be available both in-person and digitally.
The summit will feature over 100 interactive sessions, track sessions, and keynotes focused on helping B2B marketing, sales, customer, and product leaders transform their revenue processes and adapt to changing buyer dynamics. The event includes analyst-led roundtables and workshops for networking opportunities.
O.A.R., formed in 1996, brings significant performance credentials, including sold-out shows at Madison Square Garden and Red Rocks Amphitheater. The band has achieved platinum certification for their hit "Shattered (Turn the Car Around)" and is known for their community service through the Heard The World Fund.
Forrester (FORR) projects significant e-commerce growth across Europe-5 (France, Germany, Italy, Spain, UK), with online sales expected to reach €565 billion by 2029, growing at a 7.8% CAGR from €389 billion in 2024. Online retail will represent 21% of total retail sales by 2029, up from 16% in 2024.
The UK leads in online retail, forecasted to reach €207 billion by 2029, followed by Germany (€146 billion) and France (€106 billion). By 2029, e-commerce will account for 32% of UK retail sales, 21% in Germany, and 17% in France. Meanwhile, offline retail growth is expected to slow to a 1.7% CAGR, compared to 8.9% in 2022.
Growth drivers include economic recovery, omnichannel strategies, price transparency, and cross-border marketplace expansion through platforms like AliExpress, SHEIN, and Temu. Non-essential retail sales are expected to rebound as inflation declines and consumer purchasing power improves.
Forrester Research (Nasdaq: FORR) has announced its upcoming fourth-quarter and full-year 2024 earnings conference call, scheduled for February 11, 2025, at 4:30 p.m. ET. The call will be accessible through Forrester.com. Interested investors are advised to log in 15 minutes before the broadcast and can pre-register through the provided link. The company will make a replay available on its website for those unable to attend the live broadcast.
Forrester (FORR) has launched nominations for its 2025 Customer Obsession Awards, recognizing organizations and leaders that prioritize customer-centric approaches. The awards include two categories: the Customer-Obsessed Enterprise Award for organizations with 1,000+ employees in Asia Pacific, Europe, and North America, and the Customer-Obsessed Leadership Award for senior B2C leaders in North America.
Submission deadlines vary by region: March 31, 2025, for Europe and North America, and May 23, 2025, for Asia Pacific. Winners will be honored at respective regional CX Summits. According to Forrester's research, customer-obsessed organizations demonstrate 41% faster revenue growth, 49% faster profit growth, and 51% better customer retention compared to non-customer-obsessed organizations.
Forrester (FORR) has introduced its new Brand Experience Index (BX Index) alongside its existing Customer Experience Index (CX Index™) to help companies measure and improve both brand and customer experience simultaneously. The company's research reveals that firms can achieve up to 3.5x revenue growth when brand experience and customer experience are enhanced together.
The BX Index measures three key components: salience, fit, and trust, while the CX Index evaluates ease, effectiveness, and emotion. Forrester analyzed data from over 313,000 customers and 145,000 prospects across 13 countries and nearly 400 brands in 11 categories. The company introduced a 'growth grid' tool that helps organizations assess competitive landscapes, evaluate business line strengths, and compare different brands within portfolios.
Transmit Security has been named a Leader in The Forrester Wave™: Customer Identity and Access Management (CIAM), Q4 2024. The company's platform, Mosaic, received top scores in multiple evaluation criteria, including data orchestration, scale, customer identity verification, and risk-based authentication.
The Forrester Wave™ evaluated 15 vendors based on 19 criteria, highlighting Transmit Security's strong vision and roadmap in fraud management and identity verification. The report noted that Mosaic is particularly suitable for organizations seeking an integrated, end-to-end CIAM solution for identity and cyber fraud orchestration.
According to David Mahdi, CIO of Transmit Security, investing in customer digital identity is now essential for digital business security, customer experience, and operational efficiency. The company's identity-fraud fusion platform helps clients reduce operating costs and fraud while improving consumer experience.
Forrester (Nasdaq: FORR) has announced significant updates to its Forrester Wave™ evaluation guide, enhancing how buyers assess technology and service providers. The revamped platform, available to Forrester Decisions and Market Insights clients, introduces an interactive experience for vendor comparison and shortlisting.
Key improvements include: a simplified three-tier classification system (Leader, Strong Performer, and Contender), enhanced customer feedback representation replacing market presence metrics, and an interactive digital tool allowing customized vendor comparisons based on specific criteria. The platform now enables side-by-side provider comparisons and detailed scorecards, helping clients create tailored vendor shortlists.
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