Forrester Research Inc - FORR STOCK NEWS

Forrester (Nasdaq: FORR) has announced significant updates to its Forrester Wave™ evaluation guide, enhancing how buyers assess technology and service providers. The revamped platform, available to Forrester Decisions and Market Insights clients, introduces an interactive experience for vendor comparison and shortlisting.

Key improvements include: a simplified three-tier classification system (Leader, Strong Performer, and Contender), enhanced customer feedback representation replacing market presence metrics, and an interactive digital tool allowing customized vendor comparisons based on specific criteria. The platform now enables side-by-side provider comparisons and detailed scorecards, helping clients create tailored vendor shortlists.

Forrester's State Of Business Buying 2024 report reveals significant challenges in B2B purchasing processes. The study shows that 86% of B2B purchases stall during the buying process, and 81% of buyers are dissatisfied with their chosen providers. Key findings indicate that 95% of buyers plan to use generative AI for purchase decisions in the next 12 months, while an average of 13 people are involved in organizational buying decisions, with 89% of purchases involving multiple departments.

To address these challenges, Forrester recommends providers optimize for AI-led buying activities, shift focus to helping buying groups in decision-making, and develop strong influencer programs. These insights will be further explored at Forrester's B2B Summit North America in Phoenix, March 31-April 3, 2025.

Forrester Research (FORR) reported Q3 2024 financial results with contract value (CV) at $315.2 million, down 5% year-over-year. Total revenues were $102.5 million, compared to $113.4 million in Q3 2023. The company reported a GAAP net loss of $5.8 million ($0.30 per share), versus net income of $2.5 million ($0.13 per share) in Q3 2023. Adjusted net income was $5.6 million ($0.29 per share). The company maintained its full-year 2024 guidance with total revenues expected between $425-435 million and adjusted operating margin of 8.5-9.5%.

Forrester (FORR) has announced the complete agenda for B2B Summit North America, scheduled for March 31–April 3, 2025, in Phoenix and digitally. The conference addresses critical trends in B2B transactions, including the prediction that over 50% of large B2B transactions ($1M+) will be processed through digital self-serve channels in 2025. The event will feature more than 50 interactive sessions focusing on revenue processes, customer trust, and technology implementation. Key topics include changing generational buying behaviors, AI's influence, and adapting to new buyer dynamics. The summit offers early-bird pricing until December 3, 2024, saving attendees $600, and includes a 20% team discount.

Forrester Research, Inc. (Nasdaq: FORR) has announced its upcoming third-quarter earnings conference call, scheduled for November 5, 2024, at 4:30 p.m. ET. The call will be accessible via the company's website, Forrester.com. Investors are advised to log on at least 15 minutes before the broadcast to ensure they have the necessary audio applications installed. Participants can pre-register for the call through a provided link. For those unable to attend the live broadcast, a replay will be made available on Forrester's website. This announcement ensures shareholders and interested parties have the opportunity to stay informed about the company's financial performance and future outlook.

Forrester's 2025 technology and security predictions highlight that 75% of technology decision-makers will face moderate to high technical debt by 2026 due to rapid AI development. To address this, tech leaders are expected to triple the adoption of AIOps platforms in 2025. Key predictions include:

1. Private cloud gaining momentum with VMWare alternatives
2. Enterprises scaling back AI investments prematurely due to ROI concerns
3. The EU likely to fine a generative AI provider under the EU AI Act

Forrester emphasizes the need for IT leaders to invest in culture, data, architecture, and security practices alongside AIOps to accelerate business growth. The predictions aim to help leaders prepare for future challenges and opportunities in areas such as AI, automation, cloud computing, and cybersecurity.

Forrester's 2025 B2C marketing and customer experience (CX) predictions reveal significant shifts in consumer behavior and industry trends. Key highlights include:

• Brand loyalty is expected to decline by 25% in 2025 due to rising prices
• Loyalty programs will gain popularity as consumers seek value
• Investment in unifying data for loyalty and marketing tech stacks will triple
• Generative AI will displace 100,000 frontline agents from top global contact center outsourcers
• TikTok is predicted to remain operational in the US, despite government pressure

These predictions emphasize the need for B2C marketing, digital, and CX leaders to focus on improving data infrastructure for better customer insights in 2025.

Forrester's 2025 B2B marketing and sales predictions reveal significant shifts in the B2B landscape. Over 50% of large B2B transactions (US$1 million+) are expected to be processed through digital self-serve channels, driven by Millennial and Gen Z buyers. This shift necessitates providers to focus on creating positive buying experiences rather than transaction processing.

Key predictions include:

• Half of CMOs and CSOs will fail in reorganization attempts
• 50% of younger buyers will consult 10+ external influencers for purchases
• Most enterprises may prematurely scale back AI investments due to impatience with ROI

Forrester emphasizes the need for B2B leaders to prioritize revenue process improvements and customer-centric growth strategies in 2025.

Forrester (Nasdaq: FORR) has announced the full agenda for its Security & Risk Summit 2024, scheduled for December 9-11, 2024, in Baltimore and digitally. The event aims to help security, risk, and privacy leaders reimagine their strategies in light of AI and quantum computing advancements. Key topics include:

- Transforming security from a cost center to a profit powerhouse
- Building proactive risk departments
- Accelerating business with trusted cloud applications
- Reimagining protection, detection, and response frameworks
- Applying new thinking to identity and fraud management

Notable sessions will cover Forrester's 2025 predictions, AI in security operations, data security in the AI and post-quantum era, human risk management, continuous risk management, and biometric engagement models. The summit will also recognize the Security & Risk Enterprise Leadership Award winner and partner with Women in Security and Privacy.