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Overview
Forrester Resh Inc (FORR) is a United States-based independent research and advisory firm that has established a significant presence in the realm of customer-obsessed strategies, market research, and business insights. The company operates by leveraging rigorous methodologies, extensive data, and the collaborative insights of numerous business leaders and technology experts. Its primary focus is on providing deep analytical perspectives that empower organizations to understand market dynamics and implement strategies that foster sustainable growth.
Core Business Segments
The business is structured across three core segments:
- Research: This segment is centered around developing and delivering comprehensive research, connect solutions, and analytics products. Through proprietary research initiatives and large-scale surveys covering hundreds of thousands of consumers and business leaders, FORR provides intricate insights that help clients navigate complex market landscapes.
- Consulting: The consulting arm of the company extends its expertise through custom consulting services. By applying data-driven strategies, it assists organizations in refining business models, customer strategies, and operational frameworks. The consulting services are designed to translate research findings into actionable plans tailored to unique organizational challenges.
- Events: In addition to its research and consulting services, FORR hosts both in-person and virtual events. These events serve as interactive platforms for executives and industry leaders to share experiences, discuss emerging trends, and develop peer networks that foster innovative thinking and leadership transformation.
Market Position and Significance
Forrester Resh Inc has positioned itself as a key influencer in the realm of business strategy and technology integration. Its extensive research, backed by objective and methodical approaches, provides a robust foundation for companies seeking to implement customer-centred innovations. The company is known for challenging conventional thinking, making it a trusted resource for businesses aiming to lead change. This authoritative approach to market research is enhanced by the company’s commitment to precision and depth, ensuring that its insights are both actionable and reflective of current industry trends.
Methodologies and Value Proposition
FORR's value proposition is grounded in its rigorous research methodologies and a balanced combination of qualitative and quantitative data. The use of extensive surveys and proprietary analytical techniques enables the firm to offer nuanced insights that guide decision-making. This includes a focus on:
- Data-Driven Insights: Leveraging vast datasets to provide clear, actionable intelligence.
- Customer-Centric Strategies: Helping clients develop approaches that prioritize the end consumer’s needs and behaviors.
- Innovative Peer Engagement: Facilitating exclusive events and peer groups that stimulate professional growth and strategic innovation.
Industry Expertise and Analytical Approach
FORR’s work is deeply integrated with industry-specific trends and market dynamics, which helps demystify complex business scenarios. Its reports and advisory services are designed to not only analyze current market conditions but also to provide frameworks that organizations can adapt and implement across various business areas. The use of precise language and methodical analysis in their research reports underscores the firm's commitment to excellence and clarity, making it an invaluable resource for decision-makers seeking detailed and unbiased insights.
Competitive Landscape
In a competitive market filled with multiple research and advisory entities, Forrester Resh Inc differentiates itself by its unique combination of deep research insights and a broad-based advisory model. While many firms offer segmented services, FORR integrates research, consulting, and event coordination to deliver a comprehensive suite of services that are both data-rich and strategically focused. This integrated approach not only enhances the clarity of market trends but also provides a practical framework for business transformation.
Conclusion
The comprehensive approach of Forrester Resh Inc positions the company as an indispensable source of information and strategic guidance within the independent research and advisory industry. Through its structured segmentation, industry-specific methodologies, and a commitment to actionable insights, FORR continues to inform and shape the strategic decisions of business and technology leaders globally. Its rigorous research processes, objective insights, and multi-dimensional service offerings ensure that organizations are well-equipped to respond to evolving market challenges and capitalize on emerging opportunities.
Forrester (FORR) unveiled new research at B2B Summit North America highlighting how B2B organizations must adapt to modern buying behaviors. The research, titled 'Buying Networks: Your Buyers' New Reality,' reveals that younger buyers increasingly rely on generative AI, AI agents, and external influencers for purchase decisions.
The study emphasizes that today's business purchases involve complex buying networks, comprising internal buying group members and external parties including providers, customers, influencers, partners, and AI agents. To thrive in this evolving landscape, Forrester recommends organizations to:
- Establish connections between buying groups and external influencers through thought leadership
- Optimize websites for AI agents accessing information
- Deploy provider AI agents capable of engaging in contextual conversations
- Develop formal partner advocacy programs
Forrester (FORR) has launched nominations for its 2025 Global Technology Awards, expanding its recognition program with a new Data & AI Impact Award for North American organizations. The awards include three categories: Technology Strategy Impact, Enterprise Architecture (in partnership with The Open Group), and the new Data & AI Impact award.
Organizations with 1,000+ employees across North America, EMEA, and APAC can apply for the Technology Strategy Impact and Enterprise Architecture awards. The Data & AI Impact nominations will open on April 23, 2025, exclusively for North American companies.
Submission deadlines vary by region:
- APAC: May 27, 2025
- EMEA: July 16, 2025
- North America: July 16, 2025
Forrester (FORR) has announced its upcoming CX Summit EMEA event, set for June 2-4, 2025, in London with a digital attendance option. The event, themed 'The Total Experience: Your Brand, Their Journey,' will focus on helping CX, B2C marketing, and digital leaders develop comprehensive customer experience strategies.
Key sessions include:
- Brand + CX Powers Growth - introducing Forrester's total experience score framework, showing potential 3.5x revenue increase
- Design For The Future Of Experiences - focusing on evolving digital experiences
- Navigate The Culture Risks Of Metrics
- Lead And Master Change
- Build Customer Trust in AI
The event features workshops, an Executive Leadership Exchange program, the Forrester Women's Leadership Programme, and will announce the 2025 Customer-Obsessed Enterprise Award for EMEA winner.
Forrester (FORR) has announced its 2025 B2B Return On Integration (ROI) Honors and Programs Of The Year (POY) Awards winners. The ROI Honors recipients include SAS, Wolters Kluwer Health, and XPO, recognized for their excellence in cross-functional integration and customer-focused strategies.
The winners demonstrated significant achievements: SAS improved customer satisfaction and marketing's contribution to sales pipeline; Wolters Kluwer Health enhanced engagement with non-clinical buyers; and XPO successfully launched Premium Services, now used by over 3,000 shippers.
The POY Awards recognized seven companies for exceptional performance: Conga, FreeWheel, HCLTech, Palo Alto Networks, TEKsystems, TriNet, and Workday. These organizations will present their success stories at the B2B Summit North America, scheduled for March 31–April 3, 2025, in Phoenix.
Forrester (FORR) has announced its CX Summit North America, scheduled for June 23-26, 2025, in Nashville, Tennessee, with a digital attendance option. The conference theme 'The Total Experience: Your Brand, Their Journey' focuses on delivering seamless customer experiences across all touchpoints.
The event will feature over 100 sessions, including keynotes, workshops, and analyst-led roundtables. Key highlights include the unveiling of Forrester's Total Experience Score, a framework showing how integrated brand and customer experience strategies can increase revenue up to 3.5x. The summit will address important topics such as emerging technologies integration, measurement practices, and alignment across CX, marketing, and digital business functions.
Special offerings include a CX certification course, Women's Leadership Program, and an Executive Leadership Exchange. Super early-bird registration until March 10, 2025, offers a $1,100 discount, with team discounts available for group attendance.
Forrester (FORR) forecasts global technology spending to reach $4.9 trillion in 2025, growing 5.6% from $4.7 trillion in 2024. Software and IT services will represent 66% of global tech spend in 2025, with software growing at 10.5% and expected to capture 60% of global tech spend growth by 2029.
Key growth drivers include generative AI, cybersecurity, and cloud technologies. Regional growth projections for 2025 include: Asia Pacific at 5.6% (with India leading at 9.6%), North America at 6% (US tech spend exceeding $2 trillion), and Europe at 5% (surpassing $1.5 trillion).
Financial services, retail, and media industries are expected to increase AI-enabled tool adoption for enhanced customer experiences and operational efficiency. The forecast highlights the need for businesses to reposition their workforce, compete for tech talent, and address technical debt.
Forrester Research (FORR) reported challenging Q4 and full-year 2024 results, with contract value (CV) declining 5% to $307.6 million. Q4 revenues were $108.0 million, down from $118.1 million in Q4 2023. Full-year 2024 revenues decreased to $432.5 million from $480.8 million in 2023.
The company reported Q4 2024 GAAP net income of $0.4 million ($0.02 per share) and adjusted net income of $6.8 million ($0.36 per share). For full-year 2024, FORR posted a GAAP net loss of $5.7 million (-$0.30 per share) and adjusted net income of $28.1 million ($1.47 per share).
Looking ahead, Forrester's 2025 guidance projects revenues between $400.0-415.0 million, representing a decline of 4.0-7.5%. The company expects GAAP EPS of $0.24-0.34 and adjusted EPS of $1.20-1.35 for 2025.
Forrester (FORR) has announced that rock band O.A.R. will headline their B2B Summit North America, scheduled for March 31–April 3, 2025, in Phoenix. The event will be available both in-person and digitally.
The summit will feature over 100 interactive sessions, track sessions, and keynotes focused on helping B2B marketing, sales, customer, and product leaders transform their revenue processes and adapt to changing buyer dynamics. The event includes analyst-led roundtables and workshops for networking opportunities.
O.A.R., formed in 1996, brings significant performance credentials, including sold-out shows at Madison Square Garden and Red Rocks Amphitheater. The band has achieved platinum certification for their hit "Shattered (Turn the Car Around)" and is known for their community service through the Heard The World Fund.
Forrester (FORR) projects significant e-commerce growth across Europe-5 (France, Germany, Italy, Spain, UK), with online sales expected to reach €565 billion by 2029, growing at a 7.8% CAGR from €389 billion in 2024. Online retail will represent 21% of total retail sales by 2029, up from 16% in 2024.
The UK leads in online retail, forecasted to reach €207 billion by 2029, followed by Germany (€146 billion) and France (€106 billion). By 2029, e-commerce will account for 32% of UK retail sales, 21% in Germany, and 17% in France. Meanwhile, offline retail growth is expected to slow to a 1.7% CAGR, compared to 8.9% in 2022.
Growth drivers include economic recovery, omnichannel strategies, price transparency, and cross-border marketplace expansion through platforms like AliExpress, SHEIN, and Temu. Non-essential retail sales are expected to rebound as inflation declines and consumer purchasing power improves.
Forrester Research (Nasdaq: FORR) has announced its upcoming fourth-quarter and full-year 2024 earnings conference call, scheduled for February 11, 2025, at 4:30 p.m. ET. The call will be accessible through Forrester.com. Interested investors are advised to log in 15 minutes before the broadcast and can pre-register through the provided link. The company will make a replay available on its website for those unable to attend the live broadcast.
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