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Funko to Open First Retail Experience in Snoop Dogg’s ‘Tha Dogg House’
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Rhea-AI Summary
Funko (NASDAQ: FNKO) announced the opening of its new retail location, "Tha Dogg House," in Inglewood, CA, in early 2023. This co-branded experience with Snoop Dogg will feature exclusive collectibles and products from various pop culture categories. Located near SoFi Stadium, the store aims to create an immersive atmosphere celebrating Snoop's career. Funko's CEO and Chief Creative Officer highlighted Snoop's influence in enhancing the brand's connection with music and sports fandoms. This marks Funko's third U.S. retail venture, following locations in Hollywood and Everett.
Positive
Launch of 'Tha Dogg House' retail location in Inglewood, CA, expected to attract foot traffic due to proximity to SoFi Stadium.
Partnership with Snoop Dogg may elevate brand visibility and fan engagement.
Negative
None.
Southern California Location Will Open in Early 2023, Featuring Exclusive In-Store Collectibles
EVERETT, Wash.--(BUSINESS WIRE)--
Funko, Inc. ("Funko,” or the “Company”) (Nasdaq: FNKO) today announced the anticipated grand opening its latest retail experience in “Tha Dogg House,” the company’s first co-branded retail experience in collaboration with legendary rapper, songwriter, media personality, actor and entrepreneur Snoop Dogg. “Tha Dogg House” will be located next to Snoop Dogg’s Clothing, a flagship clothing retail store, which is currently open and showcasing clothing, memorabilia and accessories from Snoop Dogg.
Doors will open for the new Inglewood, CA location (913 S Prairie Ave, Inglewood, CA 90301) in early 2023, offering fans exclusive in-store collectibles, as well as an assortment of products across sports, music, anime, movies, television, and more.
“This new store stays true to who I am as an entrepreneur and rapper,” said Snoop Dogg. “I can’t wait for my fans to experience it, to touch it, to feel it. Once you see it, it's like no other thing in the world, ‘Tha Dogg House,’ will blow your mind.”
Located across the street from the SoFi Stadium in Inglewood, “Tha Dogg House” will feature a massive Snoop mural for fan photos and host life-sized Pop! figures inspired by the icon. Fans will tap into their love of Snoop with every turn as the location pays homage to Snoop’s career and unforgettable pop culture moments. The storefront will also feature a variety of in-store exclusives from Funko’s Pop! and GOLD lines.
“Snoop Dogg is an entertainment powerhouse and remains one of the most innovative and versatile figures in the entertainment industry,” said Andrew Perlmutter, Chief Executive Officer of Funko. “We look forward to the debut of our newest retail experience and our partnership with Snoop whose expertise and impact on pop culture further elevates the brand’s opportunity to connect with fandoms within music and sports.”
Fans can also expect a number of other exclusive in-store products with its signature Funko x Tha Dogg House sticker.
“Snoop Dogg’s creative genius takes Funko’s newest retail experience to the next level,” said Brian Mariotti, Chief Creative Officer of Funko. “The immersive, Snoop-inspired floor plan appeals to his fanbase while providing all Funko fans access to some of the most sought-after exclusives.”
The Inglewood location marks Funko’s third U.S. retail experience, alongside Funko’s flagship Hollywood, CA and Everett, WA locations. Fans can stay up-to-date with Funko’s latest announcements and partnerships by visiting Funko.com and following the brand on Instagram, Twitter and YouTube.
ABOUT FUNKO
Headquartered in Everett, Washington, Funko is a leading pop culture lifestyle brand. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, board games, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).
FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including statements regarding the anticipated opening of the retail experience or product availability. These forward-looking statements are based on management's current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause Funko's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the following: risks related to the ongoing level of popularity of Funko's products with consumers; the impact of COVID-19 on our business, financial results and financial condition; its ability to maintain and realize the full value of its license agreements; economic downturns and changes in the retail industry and markets for its consumer products; Funko's ability to maintain relationships with retail customers and distributors; Funko's ability to compete effectively and manage its growth; fluctuations in gross margin; dependence on content development and creation by third parties; Funko's use of third-party manufacturing; risks associated with Funko's international operations and geographic concentration of operations; and the possibility or existence of global and regional economic downturns. These and other important factors discussed under the caption "Risk Factors" in Funko's quarterly report on Form 10-Q for the quarter ended June 30, 2022 and its other filings with the Securities and Exchange Commission could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management's estimates as of the date of this press release. While Funko may elect to update such forward-looking statements at some point in the future, it disclaims any obligation to do so, even if subsequent events cause its views to change. These forward-looking statements should not be relied upon as representing Funko's views as of any date subsequent to the date of this press release.
