Floor & Decor Announces Grand Opening of Georgetown, Texas Store

Rhea-AI Summary

Floor & Decor (NYSE: FND) has announced the grand opening of its fifth warehouse location in the Austin metropolitan area, located in Georgetown, Texas. The new store, led by William Muench, opened with approximately 50 full-time and part-time associates. The company is celebrating with multiple events, including a ribbon cutting ceremony on November 19, a Pro Industry Networking Event on January 23 where professionals can win prizes up to $10,000, and a Best in Town event on November 23 featuring a $100,000 Crack the Code game. Additionally, customers can enter to win a $5,000 Floor Makeover through January 20, 2025.

Positive

• Expansion of retail footprint with fifth location in Austin metropolitan area
• Creation of approximately 50 new jobs in Georgetown
• Recognition as one of Yelp's 'Most Loved Brands' in April 2023

Negative

• None.

Insights

Market Research Analyst

The opening of Floor & Decor's fifth warehouse location in the Austin metropolitan area represents a strategic expansion in a high-growth market. The Austin region's robust population growth and strong housing market make it an attractive location for retail expansion. The Georgetown store, employing about 50 full-time and part-time associates, demonstrates the company's continued commitment to physical retail presence despite broader industry shifts toward e-commerce.

The company's focus on professional customers through dedicated networking events and rewards programs indicates a strong B2B strategy, which typically yields higher average transaction values and customer loyalty. The promotional activities, including the $100,000 Crack the Code game and $5,000 Floor Makeover sweepstakes, are designed to drive initial foot traffic and build brand awareness in the new market.

--Leading high-growth retailer specializing in hard-surface flooring offers homeowners and professionals the industry's broadest in-stock selection of tile, natural wood, natural stone and more celebrates its fifth warehouse location in the Austin metropolitan area--

ATLANTA--(BUSINESS WIRE)-- Floor & Decor (NYSE: FND), the leading high-growth retailer specializing in hard-surface flooring for homeowners and professionals, has announced the grand opening of its fifth warehouse location in the Austin metropolitan area, located at 1100 S I-35 in Georgetown, Texas. The warehouse store and design center opened with a team of about 50 full-time and part-time associates led by William Muench, the store Chief Executive Merchant.

“We’re thrilled to announce our newest store location in the Austin area,” said Muench. “For more than two decades, Floor & Decor has had the opportunity to serve professionals and homeowners throughout the nation, and we are excited to expand our footprint in Austin with this new location. We look forward to becoming part of the community and welcoming our newest neighbors into our store and making their renovation journeys easier, inspired and more affordable.”

In celebration of the grand opening, Floor & Decor is hosting a ribbon cutting ceremony on November 19, at 12:00pm CT with the Georgetown Chamber of Commerce. In addition, guests can enjoy light refreshments while touring the new store location.

Calling All PROs

In appreciation of its valued builders, contractors, architects, designers, remodelers, flooring installers and realtors, Floor & Decor welcomes its Pro network to the new location with a special Pro Industry Networking Event on January 23. Pros can visit prograndopening.com/georgetown to RSVP and register to win $10,000 and other great prizes like an iPad, Floor & Decor gift cards, YETI Cooler and so much more. During the event, visitors will get to meet the Pro Services Team, interact with supplier representatives, and learn about Floor & Decor’s Pro services and industry-leading Pro Premier Rewards program.

“Building relationships with our local professionals is very important to us. Their success is our success,” said Muench.

$5,000 Floor Makeover Sweepstakes

In addition, the Georgetown Floor & Decor store will give away a $5,000 Floor Makeover* as part of its grand opening festivities. Now through January 20, 2025, customers have the chance to register to win these prizes at http://www.floormakeovergeorgetown.com/.

Best In Town & Crack the Code

Following the grand opening, the Georgetown Floor & Decor store will host a family-friendly Best in Town* event on November 23, beginning at 10:00 am CT. Floor & Decor will partner with other local businesses to promote their new store opening while offering the first 200 customers a chance to win $100,000 from their Crack the Code* game. Customers will have the opportunity to enter a five-digit code of their choice to see if they crack the code and win $100,000! Galaxy Bakery & Coffee House will be onsite giving away free cannolis, scones and cupcakes, and Round Rock Honey will be onsite giving away free jars of honey to the first 200 customers.

Store Facts & Features

• Location: 1100 S I-35 Georgetown, TX 78626
• Regular store hours: Monday - Friday 6am-7pm, Saturday 8am-7pm, Sunday 10am-6pm
• Phone Number: 512-763-0555

In April 2023, Floor & Decor was named to Yelp’s “Most Loved Brands” list, which honors the most loved brands on the consumer reviews platform.

For more information on Floor & Decor, please visit https://www.flooranddecor.com/ and on Facebook (www.facebook.com/flooranddecor).

About Floor & Decor: Founded in 2000, Atlanta-based Floor & Decor is a leading high-growth specialty retailer of hard-surface flooring, operating more than 240 warehouse-format stores and five design studios across 38 states. The stores offer homeowners and professionals the industry’s broadest in-stock selection of tile, wood, natural stone, and laminate and luxury vinyl plank under one roof. In addition, Floor & Decor stocks the necessary tools, decorative materials, wall tile, and related accessories for hard-surface flooring projects. Its Low-Price Promise assures everyday low prices on all tile, wood, stone and installation products, and if you find a lower price on the same product, upon verification, Floor & Decor will honor it. Stores carry over 1 million square feet of in-stock flooring and offer free design services, as well as a dedicated pro sales team. The company directly sources products from manufacturers around the globe, which enables it to bring innovative flooring trends to its customers, at everyday low prices. Floor & Decor has locations nationwide, but each store is bolstered by a local focus that creates a store experience and mix of products that meet the needs of each market served.

*Must be at least 18 years old to enter the $5,000 Floor Makeover, Best in Town and Crack the Code Sweepstakes.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241114683268/en/

MEDIA CONTACT:

Emma Barber

Agean Public Relations

Emma.Barber@ageanpr.com

973-738-7637

Source: Floor & Decor Holdings, Inc.

FAQ

When is Floor & Decor (FND) opening its new Georgetown, Texas store?

Floor & Decor is celebrating its Georgetown, Texas store opening with a ribbon cutting ceremony on November 19 at 12:00pm CT.

How many Floor & Decor (FND) stores are now in the Austin metropolitan area?

The Georgetown location represents Floor & Decor's fifth warehouse location in the Austin metropolitan area.

What promotions is Floor & Decor (FND) offering for its Georgetown store opening?

Floor & Decor is offering multiple promotions including a $5,000 Floor Makeover sweepstakes, a $100,000 Crack the Code game, and a Pro Industry Networking Event with prizes up to $10,000.

How many employees will work at the new Floor & Decor (FND) Georgetown location?

The new Georgetown store opened with a team of about 50 full-time and part-time associates.