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Floor & Decor Launches the Grand Opening of its Dorchester, Massachusetts Store on October 28, 2021
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Floor & Decor is set to open a new 82,000 square-foot store in Dorchester, Massachusetts on October 28, 2021. This expansion adds to its network of 147 warehouse stores across 33 states. The store aims to serve both homeowners and professionals with a wide selection of flooring options. During the grand opening, customers can participate in a $5,000 Floor Makeover giveaway, while professionals are invited to schedule tours and participate in additional giveaways. The new location underscores Floor & Decor's commitment to growth and community engagement.
Positive
Expansion of retail footprint with a new store in Dorchester, Massachusetts.
Introduction of a grand opening promotion with a $5,000 Floor Makeover giveaway.
Opportunity for professionals to engage with the company through store tours and prizes.
Negative
None.
Grand Opening Celebration and Pro Event
ATLANTA--(BUSINESS WIRE)--
Floor & Decor (NYSE: FND), a leading specialty retailer of hard-surface flooring, will expand its nationwide footprint when it opens the doors to its newest location in Dorchester, Massachusetts on October 28, 2021. The 82,000 square-foot Floor & Decor warehouse store and design center will open with a team of about 50 full-time and part-time associates led by Michael Bois, the new store’s Chief Executive Merchant.
“Floor & Decor is excited to open a store in Dorchester,” said Bois. “We are eager to introduce both Professional customers, as well as Homeowners, to our one-stop solution for their flooring needs with an extensive selection of in-stock, trend-right flooring options. We offer great service and quality flooring at unbeatable prices. With our free design services, we look forward to helping every customer complete their dream project.”
$5,000 Floor Makeover Sweepstakes
The Dorchester Floor & Decor store will be giving away a $5,000 Floor Makeover as part of its grand opening festivities. Starting on October 28, customers will have the chance to register to win a $5,000 gift card from Floor & Decor. Interested parties can register online at www.floormakeoverdorchester.com Registration ends on November 27, 2021.
Calling All Pros
Floor & Decor welcomes its valued builders, contractors, architects, designers, remodelers, flooring installers and realtors to visit the new location in Dorchester. Pros are invited to text 857PRO to 26786 to schedule a personal tour of the new store. Those scheduling tours from October 25, 2021 thru December 1, 2021 will be able to register to win a Chevrolet Colorado truck and other great prizes like iPad, Nintendo Switch, Yeti Cooler, GoPro Hero and so much more! During the tour, visitors will get to meet the PRO Services Team and learn about Floor & Decor’s products and services.
“It is very important to us to build relationships with our local professionals. Their success is our success,” said Bois. The store tours and giveaways give us a chance to support our community and tell them about our PRO Premier Rewards and all the benefits it can bring to their business.”
Store Address:729 Morrissey Blvd., Dorchester, MA 02122
About Floor & Decor: Founded in 2000, Atlanta-based Floor & Decor is a leading high growth specialty retailer of hard-surface flooring, operating 147 warehouse stores and two design studios in 33 states at the end of the second quarter of fiscal 2021. The stores offer homeowners and professionals the industry’s broadest in-stock selection of tile, natural wood, natural stone, laminate, and luxury vinyl plank, under one roof. In addition, Floor & Decor stocks the necessary tools, decorative materials, wall tile, and related accessories for hard-surface flooring projects. Stores carry over 1 million square feet of in-stock flooring and offer free design services, as well as a dedicated pro sales team. The company directly sources products from manufacturers around the globe, which enables it to bring the world’s best and most innovative flooring trends to its customers, at everyday low prices. Floor & Decor has locations nationwide, but each store is bolstered by a local focus that creates a store experience and mix of products that meet the needs of each market served.
