Floor & Decor Announces Grand Opening First Pensacola, Florida Store

Rhea-AI Summary

Floor & Decor (NYSE: FND) has opened its first Pensacola location at 7171 North Davis Highway, marking its expansion in Florida. The new store and design center employs approximately 50 associates and is led by Chief Executive Merchant, Sue Sears. The company will celebrate with a ribbon-cutting ceremony on December 19 and host several events including a Pro Industry Networking Event on February 18, 2025, offering professionals chances to win prizes including a Chevrolet Colorado truck. The store is also running a $5,000 Floor Makeover sweepstakes through February 25, 2025, and will host a family event on February 22, 2025, where the first 200 attendees can participate in a $100,000 Crack the Code contest.

Positive

• Expansion into new market with first Pensacola store
• Creation of 50 new jobs
• Strategic professional networking initiatives to build contractor relationships

Negative

• None.

Insights

Market Research Analyst

The opening of Floor & Decor's first Pensacola location represents a strategic expansion in the Florida market, adding to their growing retail footprint. With approximately 50 new jobs created, this warehouse location strengthens FND's presence in a key southeastern market. The timing aligns with the company's aggressive growth strategy, capitalizing on Florida's robust housing market and renovation trends.

The comprehensive promotional strategy, including a $5,000 floor makeover sweepstakes and professional networking events, demonstrates a well-planned market entry focused on both retail and professional customers. The $100,000 Crack the Code contest shows significant investment in customer acquisition. The extended operating hours (6am-7pm weekdays) specifically caters to professional contractors, a important customer segment that typically generates higher-volume purchases and repeat business.

Financial Analyst

This expansion aligns with Floor & Decor's growth trajectory and market penetration strategy. The Pensacola location represents continued execution of their store expansion plans, which is important for maintaining growth momentum. The investment in a full-service design center alongside the warehouse format indicates FND's commitment to capturing both DIY and professional segments.

The focus on professional customers through dedicated networking events and early operating hours suggests a strategic emphasis on the higher-margin contractor business. While a single store opening may not materially impact FND's $12.1B market cap immediately, successful execution of new store openings is vital for long-term revenue growth and market share expansion in the competitive flooring retail sector.

Leading high-growth retailer specializing in hard-surface flooring offers homeowners and professionals the industry's broadest in-stock selection of tile, natural wood, natural stone and more celebrates its first warehouse location in Pensacola, Florida.

ATLANTA--(BUSINESS WIRE)-- Floor & Decor (NYSE: FND), the leading specialty retailer of hard-surface flooring for homeowners and professionals, has opened its first Pensacola location at 7171 North Davis Highway. The new store and design center is staffed by approximately 50 associates and led by Chief Executive Merchant, Sue Sears.

“We’re thrilled to bring Floor & Decor to Pensacola,” said Sears. “For more than 20 years, we’ve supported homeowners and professionals nationwide, and we’re excited to expand in Florida. We look forward to becoming part of this community, welcoming our neighbors, and making their renovation projects easier and more inspiring.”

Grand Opening Celebration

To celebrate, a ribbon-cutting ceremony will be held Thursday, December 19, at 10am CT in partnership with the Greater Pensacola Chamber. Guests can enjoy light refreshments and tour the store during the event.

Calling All PROs

Floor & Decor will host a Pro Industry Networking Event on February 18, 2025, to connect with builders, contractors, architects, designers, and other industry professionals. Attendees can RSVP at www.flooranddecor.com/pensacolapro to register for a chance to win prizes, including a Chevrolet Colorado truck, iPads, gift cards, and more.

“Building relationships with local professionals is a priority,” added Sears. “Their success is our success.”

Sweepstakes and Events

• $5,000 Floor Makeover: Customers can enter to win a $5,000 Floor Makeover at www.floormakeoverpensacola.com through February 25, 2025.
• Best in Town & Crack the Code: On February 22, 2025, Floor & Decor will host a family-friendly event starting at 10am CT. Local businesses will join the celebration, and the first 200 attendees will have a chance to win $100,000 in the Crack the Code contest.

Store Information

• Location: 7171 North Davis Highway, Pensacola, FL 32504
• Hours: Monday–Friday, 6am–7pm; Saturday, 8am–7pm; Sunday, 10am–6pm
• Phone: 850-542-1117

For more information on Floor & Decor, please visit flooranddecor.com, or on Facebook (www.facebook.com/flooranddecor).

About Floor & Decor: Founded in 2000, Atlanta-based Floor & Decor is a leading high-growth specialty retailer of hard-surface flooring, operating more than 240 warehouse-format stores and five design studios across 38 states. The stores offer homeowners and professionals the industry’s broadest in-stock selection of tile, wood, natural stone, and laminate and luxury vinyl plank under one roof. In addition, Floor & Decor stocks the necessary tools, decorative materials, wall tile, and related accessories for hard-surface flooring projects. Its Low-Price Promise assures everyday low prices on all tile, wood, stone and installation products, and if you find a lower price on the same product, upon verification, Floor & Decor will honor it. Stores carry over 1 million square feet of in-stock flooring and offer free design services, as well as a dedicated pro sales team. The company directly sources products from manufacturers around the globe, which enables it to bring innovative flooring trends to its customers, at everyday low prices. Floor & Decor has locations nationwide, but each store is bolstered by a local focus that creates a store experience and mix of products that meet the needs of each market served.

*Must be at least 18 years old to enter the $5,000 Floor Makeover, Best In Town and Crack the Code Sweepstakes.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241212762580/en/

MEDIA CONTACT: Emma Barber

Agean Public Relations

Emma.Barber@ageanpr.com

973-738-7637

Source: Floor & Decor Holdings, Inc.

FAQ

When is Floor & Decor (FND) opening its first Pensacola store?

Floor & Decor is celebrating its opening with a ribbon-cutting ceremony on December 19 at 7171 North Davis Highway, Pensacola.

How many jobs is Floor & Decor (FND) creating with its new Pensacola location?

The new Floor & Decor store and design center in Pensacola is staffed by approximately 50 associates.

What promotions is Floor & Decor (FND) offering at its new Pensacola store?

Floor & Decor is offering a $5,000 Floor Makeover sweepstakes through February 25, 2025, and a $100,000 Crack the Code contest on February 22, 2025.

When is Floor & Decor's (FND) Pro Industry Networking Event in Pensacola?

Floor & Decor will host its Pro Industry Networking Event on February 18, 2025, offering professionals chances to win prizes including a Chevrolet Colorado truck.

What are the operating hours of Floor & Decor's (FND) new Pensacola store?

The store operates Monday–Friday, 6am–7pm; Saturday, 8am–7pm; and Sunday, 10am–6pm.