Flexsteel Selects 3D Cloud for 3D Digital Asset Management and 3D Product Configuration

Rhea-AI Summary

Flexsteel Industries, Inc. (NASDAQ:FLXS), a major U.S. furniture manufacturer, has partnered with 3D Cloud™ to enhance product visualization for over 2,500 retailers. The collaboration introduces 3D Product Configurators and WebAR for 440 products on Flexsteel.com, with plans for expansion. This strategic move aims to improve customer satisfaction and engagement through interactive brand experiences.

Mike McClaflin, CIO at Flexsteel, praised 3D Cloud's technology, pricing, and holistic approach to addressing 3D product visualization challenges. The partnership enables rapid deployment of comprehensive 3D programs, including self-service renders and product configurators. Flexsteel is considering future e-commerce integration and offering configurators for dealer websites.

Positive

• Partnership with 3D Cloud to enhance product visualization for 2,500+ retailers
• Introduction of 3D Product Configurators and WebAR for 440 products
• Potential for e-commerce integration and dealer website configurators
• Improved customer engagement and brand experience
• Reusable 3D content investment across multiple applications

Negative

• None.

Insights

Market Research Analyst

Flexsteel's partnership with 3D Cloud represents a strategic move in the furniture industry's digital transformation. By implementing advanced 3D visualization tools, Flexsteel is positioning itself at the forefront of customer experience innovation. This could potentially lead to increased sales conversion rates and improved customer satisfaction. The ability to offer 3D product configurators and WebAR for 440 products initially, with plans for expansion, suggests a significant investment in digital capabilities. While the immediate financial impact may be , this move could strengthen Flexsteel's competitive position in the long term, especially if e-commerce integration is implemented. However, the success of this initiative will depend on retailer adoption and customer engagement with the new tools.

Tech Expert

The adoption of 3D Cloud's technology by Flexsteel is a notable advancement in furniture retail tech. The implementation of WebAR and 3D product configurators aligns with growing consumer expectations for interactive online shopping experiences. This move could reduce return rates by allowing customers to visualize products more accurately before purchase. The scalability of the solution, starting with 440 products and plans for expansion, indicates a well-thought-out rollout strategy. The potential for future e-commerce integration and deployment on dealer websites could create new revenue streams and enhance the omnichannel experience. However, the success of this initiative will depend on the quality of 3D renders and the user-friendliness of the interface.

Flexsteel CIO: "3D Cloud has a unique mix of leading technology, straightforward pricing, and a holistic solution that addresses the critical challenges in 3D product visualization for furniture manufacturers."

DUBUQUE, Iowa, Sept. 16, 2024 /PRNewswire/ -- Flexsteel Industries, Inc. (NASDAQ:FLXS), one of the oldest and largest manufacturers, importers, and marketers of residential upholstered and wooden furniture products in the United States, today announced its partnership with 3D Cloud™, the leading provider of 3D digital asset management, 3D product configuration, and 3D product visualization solutions to the furniture industry. This strategic collaboration aims to bring world-class product visualization assets to over 2,500 Flexsteel retailers.

"Our partnership with 3D Cloud allows us to simplify complex processes and deliver a more dynamic and interactive brand experience."

After an extensive vendor evaluation, Flexsteel chose 3D Cloud as its 3D technology partner. This partnership will enable Flexsteel to equip its retailers with the tools they need to offer compelling brand experiences that improve customer satisfaction and engagement.

"3D Cloud has a unique mix of leading technology, straightforward pricing, and a holistic solution that addresses the critical challenges in 3D product visualization for furniture manufacturers," said Mike McClaflin, CIO at Flexsteel. "Their approach simplifies the rapid deployment of a comprehensive 3D program, including self-service product renders, WebAR, and product configurators."

The company is introducing 3D Cloud Product Configurators and 3D Cloud WebAR for 440 products, with plans to add more over the next several months. Initially available on Flexsteel.com, the company is considering adding an e-commerce integration on their own website and offering configurators that can be deployed on dealer websites in the future.

To see how the new 3D product configurators work, visit the product page for the Bryant Fabric Sofa on Flexsteel.com. Customize the covers & pillows, check dimensions, view from different angles, and view in your room with Augmented Reality.

"Flexsteel has been exploring ways to use emerging technologies to provide the best brand experiences to our dealers and customers," said McClaflin. "Our partnership with 3D Cloud allows us to simplify complex processes and deliver a more dynamic and interactive brand experience. We are particularly excited about the ability to reuse our 3D content investment across multiple applications, ensuring consistency across touchpoints, marketing effectiveness and operational efficiency."

"We are thrilled to partner with Flexsteel, a company that truly embodies innovation and quality," said Beck Besecker, CEO and Co-founder of 3D Cloud. "Their thoughtful investment in innovation makes them exceptional collaborators. I'm proud of the commitment to excellence on both sides of the relationship as we work together to transform the furniture buying experience."

To learn more, visit Flexsteel.com or 3Dcloud.com.

About Flexsteel

Flexsteel Industries, Inc., and Subsidiaries (the "Company") is one of the largest manufacturers, importers, and marketers of residential furniture products in the United States. Product offerings include a wide variety of furniture such as sofas, loveseats, chairs, reclining rocking chairs, swivel rockers, sofa beds, convertible bedding units, occasional tables, desks, dining tables and chairs, kitchen storage, bedroom furniture, and outdoor furniture. A featured component in most of the upholstered furniture is a unique steel drop-in seat spring from which the name "Flexsteel" is derived. The Company distributes its products throughout the United States through its e-commerce channel and direct sales force.

For more information, visit our website at https://www.flexsteel.com/.

About 3D Cloud
3D Cloud is the 3D digital asset management platform for 3D product visualization and the global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud 3D digital asset management platform is a B2B SaaS that allows retailers and brands to build endless applications such as 3D product configurators, 3D room planners, and WebAR from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Cloud Product Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Instant Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud has offices in Miamisburg, Ohio; St. Petersburg, Florida; and London, England. Clients include a major U.S.-based home improvement retailer, Kingfisher plc, Bob's Discount Furniture, Macy's, Ashley, HNI Corporation, La-Z-Boy, Joybird, and John Lewis and Partners. The company is backed by Dan Gilbert and Arnie Bellini. For more information, visit 3Dcloud.com. 

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SOURCE 3D Cloud

FAQ

What new technology has Flexsteel (FLXS) implemented for product visualization?

Flexsteel (FLXS) has partnered with 3D Cloud™ to implement 3D Product Configurators and WebAR for 440 products, enhancing product visualization for over 2,500 retailers.

How many Flexsteel (FLXS) products will feature 3D Cloud technology initially?

Initially, Flexsteel (FLXS) is introducing 3D Cloud Product Configurators and WebAR for 440 products, with plans to add more in the coming months.

Where can customers experience Flexsteel's (FLXS) new 3D product configurators?

Customers can experience Flexsteel's (FLXS) new 3D product configurators on Flexsteel.com, with the Bryant Fabric Sofa product page showcasing the technology.

What future plans does Flexsteel (FLXS) have for its 3D visualization technology?

Flexsteel (FLXS) is considering adding e-commerce integration on their website and offering configurators that can be deployed on dealer websites in the future.