1-800-Flowers.com Teams Up With Uber Direct in Time to Meet Surging Valentine’s Day Demand
1-800-Flowers.com (NASDAQ: FLWS) and Uber Technologies (NYSE: UBER) have announced a strategic collaboration using Uber Direct's white-label delivery service to enhance nationwide floral delivery capabilities. The partnership, launched ahead of Valentine's Day, enables BloomNet's network of local florists to access Uber's delivery technology and driver network.
The collaboration addresses critical delivery challenges during peak holidays like Valentine's Day, when florists often face vehicle capacity limitations. Currently implemented across over 1,000 BloomNet network shops in the U.S., the service allows same-day delivery orders until 3 PM local time in most areas, extending to 6 PM in select markets.
BloomNet anticipates delivering approximately 24 million stems for Valentine's Day. The integration with Uber Direct enables florists using BloomNet's Business Management System (BMS) to dynamically dispatch, track, and fulfill same-day deliveries, particularly beneficial during holiday demand surges.
1-800-Flowers.com (NASDAQ: FLWS) e Uber Technologies (NYSE: UBER) hanno annunciato una collaborazione strategica utilizzando il servizio di consegna in white-label di Uber Direct per migliorare le capacità di consegna floreale a livello nazionale. La partnership, lanciata in vista del Giorno di San Valentino, consente alla rete di fioristi locali di BloomNet di accedere alla tecnologia di consegna e alla rete di autisti di Uber.
La collaborazione affronta le sfide critiche della consegna durante le festività di punta come il Giorno di San Valentino, quando i fioristi spesso si trovano ad affrontare limitazioni nella capacità dei veicoli. Attualmente implementato in oltre 1.000 negozi della rete BloomNet negli Stati Uniti, il servizio consente ordini di consegna il giorno stesso fino alle 15:00 ora locale nella maggior parte delle aree, estendendosi fino alle 18:00 in alcuni mercati selezionati.
BloomNet prevede di consegnare circa 24 milioni di steli per il Giorno di San Valentino. L'integrazione con Uber Direct consente ai fioristi che utilizzano il Business Management System (BMS) di BloomNet di inviare, tracciare e completare le consegne same-day in modo dinamico, risultando particolarmente utile durante i picchi di domanda delle festività.
1-800-Flowers.com (NASDAQ: FLWS) y Uber Technologies (NYSE: UBER) han anunciado una colaboración estratégica utilizando el servicio de entrega de etiqueta blanca de Uber Direct para mejorar las capacidades de entrega floral a nivel nacional. La asociación, lanzada antes del Día de San Valentín, permite a la red de floristas locales de BloomNet acceder a la tecnología de entrega y a la red de conductores de Uber.
La colaboración aborda desafíos críticos de entrega durante las festividades pico como el Día de San Valentín, cuando los floristas a menudo enfrentan limitaciones en la capacidad de los vehículos. Actualmente implementado en más de 1,000 tiendas de la red BloomNet en los EE. UU., el servicio permite realizar pedidos de entrega el mismo día hasta las 3 PM hora local en la mayoría de las áreas, extendiéndose hasta las 6 PM en algunos mercados seleccionados.
BloomNet anticipa entregar aproximadamente 24 millones de tallos para el Día de San Valentín. La integración con Uber Direct permite a los floristas que utilizan el Sistema de Gestión de Negocios (BMS) de BloomNet despachar, rastrear y cumplir con las entregas el mismo día de manera dinámica, lo que resulta especialmente beneficioso durante los picos de demanda en las festividades.
1-800-Flowers.com (NASDAQ: FLWS)와 Uber Technologies (NYSE: UBER)는 우버 다이렉트의 화이트 라벨 배달 서비스를 활용하여 전국적인 꽃 배달 기능을 향상시키기 위한 전략적 협력을 발표했습니다. 이번 파트너십은 발렌타인 데이를 앞두고 시작되어 BloomNet의 지역 플로리스트 네트워크가 우버의 배달 기술과 드라이버 네트워크에 접근할 수 있게 합니다.
이 협력은 발렌타인 데이와 같은 주요 휴일 동안 플로리스트가 차량 용량 제한에 직면하는 문제를 해결합니다. 현재 미국의 1,000개 이상의 BloomNet 네트워크 상점에서 구현되어 있으며, 이 서비스는 대부분의 지역에서 오후 3시까지 당일 배달 주문을 허용하고, 일부 시장에서는 오후 6시까지 연장됩니다.
BloomNet은 발렌타인 데이를 위해 약 2,400만 줄기를 배달할 것으로 예상하고 있습니다. Uber Direct와의 통합을 통해 BloomNet의 비즈니스 관리 시스템(BMS)을 사용하는 플로리스트는 특히 휴일 수요가 급증할 때 당일 배달을 동적으로 발송, 추적 및 완료할 수 있습니다.
1-800-Flowers.com (NASDAQ: FLWS) et Uber Technologies (NYSE: UBER) ont annoncé une collaboration stratégique utilisant le service de livraison en marque blanche d'Uber Direct pour améliorer les capacités de livraison de fleurs à l'échelle nationale. Ce partenariat, lancé à l'approche de la Saint-Valentin, permet au réseau de fleuristes locaux de BloomNet d'accéder à la technologie de livraison et au réseau de conducteurs d'Uber.
Cette collaboration répond à des défis de livraison critiques lors des périodes de pointe comme la Saint-Valentin, lorsque les fleuristes sont souvent confrontés à des limitations de capacité des véhicules. Actuellement mis en œuvre dans plus de 1 000 magasins du réseau BloomNet aux États-Unis, le service permet de passer des commandes de livraison le jour même jusqu'à 15 h heure locale dans la plupart des régions, s'étendant jusqu'à 18 h dans certains marchés sélectionnés.
BloomNet prévoit de livrer environ 24 millions de tiges pour la Saint-Valentin. L'intégration avec Uber Direct permet aux fleuristes utilisant le système de gestion commerciale (BMS) de BloomNet de gérer de manière dynamique l'envoi, le suivi et l'exécution des livraisons le jour même, ce qui est particulièrement bénéfique lors des pics de demande pendant les fêtes.
1-800-Flowers.com (NASDAQ: FLWS) und Uber Technologies (NYSE: UBER) haben eine strategische Zusammenarbeit bekannt gegeben, die den weißen Lieferservice von Uber Direct nutzt, um die landesweiten Blumendienste zu verbessern. Die Partnerschaft, die vor dem Valentinstag ins Leben gerufen wurde, ermöglicht dem Netzwerk lokaler Floristen von BloomNet den Zugang zur Lieferungstechnologie und dem Fahrer-Netzwerk von Uber.
Die Zusammenarbeit zielt darauf ab, kritische Zustellherausforderungen während der Spitzenzeiten, wie dem Valentinstag, zu bewältigen, wenn Floristen häufig mit Fahrzeugkapazitätsengpässen konfrontiert sind. Der Dienst ist derzeit in über 1.000 BloomNet-Netzwerkgeschäften in den USA implementiert und ermöglicht die Annahme von Bestellungen für die Zustellung am selben Tag bis 15 Uhr Ortszeit in den meisten Gebieten, in einigen Märkten bis 18 Uhr.
BloomNet erwartet, zum Valentinstag ungefähr 24 Millionen Stiele zu liefern. Die Integration mit Uber Direct ermöglicht Floristen, die das Business Management System (BMS) von BloomNet verwenden, die gleichzeitige Bereitstellung, Nachverfolgung und Erfüllung von Same-Day-Lieferungen dynamisch zu verwalten, was besonders vorteilhaft während der Feiertagsnachfragespitzen ist.
- Partnership provides additional delivery capacity during peak demand periods
- Integration with over 1,000 BloomNet network shops across the U.S.
- Extended same-day delivery window until 6 PM in select markets
- Access to Uber's extensive delivery network and technology infrastructure
- None.
Insights
This strategic partnership marks a significant expansion of Uber's delivery ecosystem through its white-label service, Uber Direct. The collaboration with 1-800-Flowers.com's BloomNet network, which spans over 1,000 shops nationwide, represents a clever move to capitalize on seasonal demand spikes in the $5.4 billion U.S. floral industry.
The partnership's timing ahead of Valentine's Day is particularly strategic, targeting a period when florists historically face delivery constraints that force them to decline orders. With 24 million stems expected for Valentine's Day alone, this represents a substantial revenue opportunity for Uber's delivery network during typically slower weekday periods.
From a competitive standpoint, this integration provides Uber with several advantages:
- Diversification of revenue streams beyond traditional ride-sharing and food delivery
- Utilization of existing driver network during off-peak hours
- Expansion into the B2B white-label delivery space, competing with established logistics providers
The implementation through BloomNet's proprietary Business Management System indicates a scalable solution that could be replicated across other retail sectors, potentially opening new revenue channels for Uber's delivery infrastructure. This move aligns with Uber's strategy to monetize its logistics network through enterprise partnerships while maintaining stable unit economics.
Uber Direct’s on-demand delivery helps 1-800-Flowers.com and its BloomNet network of local florists fulfill more orders during peak holidays
Through this collaboration, the 1-800-Flowers.comⓇ network of local florists, BloomNet®, can seamlessly tap into Uber Direct’s extensive delivery technology and network to enable faster, more flexible deliveries, and meet demand during peak holiday surges and year-round.
For florists, managing delivery logistics for high-demand holidays like Valentine’s Day and Mother’s Day presents a significant challenge. While many flower shops have year-round drivers and dedicated delivery vans, limited vehicle capacity often forces them to turn down orders during holiday rushes. By integrating Uber Direct, florists who are part of the 1-800-Flowers.com BloomNet network and using the BloomNet proprietary Business Management System (BMS) gain instant access to additional drivers, ensuring timely delivery of bouquets even during peak holiday rushes.
“Valentine’s is one of the most important and demanding weeks for florists. This year, we anticipate delivering about 24 million stems for the holiday,” said Jon Feldman, President of BloomNet. “Our team is constantly out in the field personally visiting and building relationships with the thousands of shops in our floral network. We understand the logistical delivery challenges surrounding peak holidays such as Valentine’s Day, so we’ve teamed up with Uber Direct to provide our network with additional support. With Uber Direct, our florists can further their delivery capacity, ensuring more people can show their love and appreciation with fresh flowers—without compromise.”
By leveraging Uber’s global logistics expertise, BloomNet florists using BMS can dynamically dispatch, track, and fulfill same-day floral deliveries, even as demand spikes. This is especially important for a holiday like Valentine’s Day, when many shoppers purchase last-minute.
“We’re thrilled to join forces with 1-800-Flowers.com year-round, but especially to make this Valentine’s Day gifting seamless,” said Kiran Vinta, Head of Uber Direct for the US &
Uber Direct allows merchants to maintain full control over the customer experience, offering white-label delivery without redirecting buyers to third-party apps. The service is already powering deliveries across multiple industries, from retail to grocery, and now, flowers.
By integrating Uber Direct, 1-800-Flowers.com reinforces its commitment to innovation, ensuring its BloomNet florists have the resources to meet seasonal demand surges while providing a top-tier customer experience.
This collaboration is now live across the
For more information on the 1-800-Flowers.com BloomNet network, visit BloomNet.net. To learn more about Uber Direct, visit Uber’s Delivery site for merchants.
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 58 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. inspires its community of customers to give more, connect more, and build more and better relationships. It believes that giving is the gift, and it has built an e-commerce platform featuring an all-star family of brands to inspire consumer to connect with others. Its brands include: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice®, Scharffen Berger®, and Simply Chocolate®. The Company also operates BloomNet®, its local business network that includes 5,000 florists and other local merchants across the
Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com.
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Media Contacts:
1-800-FLOWERS.COM, Inc.
mediainquiries@1800flowers.com
Uber
press@uber.com
Source: Uber Technologies, Inc.
FAQ
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