Flow Beverage Corp. Launches Evolved Brand Identity with New Sustainable Packaging and Brand Platform
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Flow Beverage Corp. announces their evolved brand identity, refreshed packaging with lowest carbon footprint yet, alongside a new brand platform – both launching this summer
(Photo: Business Wire)
The redesigned packaging aims to elevate Flow's presence within the premium water category, boasting a refined and sophisticated design system. Emphasizing clear communication of its unique selling points, bolstered brand recognition, and a fresh emphasis on mineral rich properties as a key product differentiator, the new packaging is poised to captivate consumers' attention and reinforce Flow's commitment to excellence. “This new package design is visually striking on the shelf and positions Flow with a definitive edge in captivating consumers at the point of purchase. We have streamlined our design to resonate with discerning premium market consumers, ensuring clarity of messaging and consistent brand recognition across physical and digital platforms,” said Nicholas Reichenbach, Founder and CEO of Flow.
Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced, naturally alkaline mineral spring water, in a recyclable plant-based pack. Today Flow is announcing its most sustainable Tetra Pak package yet, with
Flow is B Corp certified with a "Best for the World" designation placing it among the top
"We're excited to be able to roll out our beautifully redesigned package in our most sustainable format yet, thus delivering on the core promise of Flow to bring you the highest quality mineral spring water in the most environmentally conscious way, without compromising its pure taste. As I've always said, Mother Nature is our biggest shareholder and doing what's best for our consumers means doing what's best for the planet," Nicholas Reichenbach continued.
In addition to the new packaging, Flow is introducing their new brand platform. The ethos of this platform is grounded in Flow's aspiration to empower consumers to embrace their best selves every day, which will serve to enrich the Flow brand and its strategic positioning through a multifaceted approach. The platform will be designed as a way to further connect with Flow’s community and target consumers through above-the-line communications, tailored retail initiatives, influencer and creator collaborations, consumer events, and more. Consumers will have further insight into the latest brand updates, exclusive offers and incentives. “This platform will aim to increase touchpoints for consumer engagement with the Flow brand, enforcing a community-led and inspired approach to our continued evolution underscoring our commitment to enhancing not just hydration choices but also holistic lifestyles," added Nicholas Reichenbach.
Flow’s packaging redesign and new brand platform will further expedite Flow’s path to profitability through even stronger velocities and ability to invest in new, high growth channels. This is a pivotal moment for the Flow brand as one of the leading premium water brands in
For more information about Flow Beverage Corp. and our commitment to sustainability, please visit https://flowhydration.com/pages/sustainability or find us on Instagram, Facebook, and LinkedIn: @Flow, @Flowhydration, Flow Alkaline Spring Water.
About Flow
Flow is one of the fastest-growing premium water companies in
For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.
Forward-Looking Statements
This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws (“Forward-Looking Statements”). The Forward-Looking Statements contained in this press release relate to future events or Flow’s future plans, operations, strategy, performance or financial position and are based on Flow’s current expectations, estimates, projections, beliefs and assumptions. Such Forward-Looking Statements have been made by Flow in light of the information available to it at the time the statements were made and reflect its experience and perception of historical trends. All statements and information other than historical fact may be forward‐looking statements. Such Forward‐Looking Statements are often, but not always, identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, “continue”, “expect”, “believe”, “anticipate”, “estimate”, “will”, “potential”, “proposed” and other similar words and expressions. Specific Forward-Looking Statements contained in this news release include, but are not limited to, statements regarding Flow’s business strategy or outlook and future growth plans, expectations regarding the elevated pace of revenue growth, potential operational efficiencies to be realized and anticipation of profitability.
Forward-Looking Statements are based on certain expectations and assumptions and are subject to known and unknown risks and uncertainties and other factors, many of which are beyond Flow’s control, that could cause actual events, results, performance and achievements to differ materially from those anticipated in these Forward-Looking Statements. Forward-Looking Statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-Looking Statements should not be read as guarantees of future performance or results. Readers are cautioned not to place undue reliance on these Forward-Looking Statements, which speak only as of the date of this press release. Unless otherwise noted or the context otherwise indicates, the Forward-Looking Statements contained herein are provided as of the date hereof, and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any Forward-Looking Statements as a result of new information or future events, or for any other reason.
The following press release should be read in conjunction with the management’s discussion and analysis (“MD&A”) and consolidated financial statements and notes thereto as at and for the year ended October 31, 2023. Additional information about Flow is available on the Company’s profile on SEDAR at www.sedar.com, including the Company’s Annual Information Form for the year ended October 31, 2023, dated January 29, 2024.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240315462759/en/
Trent
1-844-356-9426
investors@flowhydration.com
Investors:
Marc Charbin
investors@flowhydration.com
Media:
Natasha Koifman
nk@nkpr.net
Jessica Mallett
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Source: Flow Beverage Corp.
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