Flow Beverage Corp. Appoints Trent MacDonald as CFO

Rhea-AI Summary

Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) appointed Trent MacDonald as Chief Financial Officer. MacDonald has extensive experience in retail operations and operational efficiency in high-growth settings. Former CFO Devan Pennell transitions to Chief Strategy Officer. The company's focus remains on enhancing profitability and operational efficiencies to achieve growth. Flow aims to reduce environmental impact through sustainable packaging and offers a range of health-oriented beverage products, available at over 35,600 stores across North America.

Positive

• Appointment of Trent MacDonald as CFO adds strong expertise in retail operations and efficiency.
• Shift of Devan Pennell to Chief Strategy Officer supports strategic growth initiatives.

Negative

• None.

TORONTO--(BUSINESS WIRE)-- Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”) announced today that Trent MacDonald has been appointed Chief Financial Officer of the Company. Mr. MacDonald brings deep experience in retail operations, operational efficiency and business intelligence in high growth entrepreneurial environments. Devan Pennell, the Company’s previous Chief Financial Officer, will be assuming the role of Chief Strategy Officer.

“Flow’s top strategic priority is the profitable growth of the Flow brand. As such, we are adding bench strength to our organization to drive continued operational efficiencies, maximize working capital management and accelerate our path to profitability. I’d like to extend a warm welcome to Trent and thank Devan for his continuing contributions to the Flow executive team,” said Nicholas Reichenbach, founder and Chief Executive Officer of Flow.

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a sustainable, 100% recyclable and up to 75% renewable, plant-based pack. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original naturally alkaline spring water, award-winning organic flavours, and collagen-infused flavours in sizes ranging from 330-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available online at flowhydration.com and are sold at over 35,600 stores across North America.

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Cautionary Statement

This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following: impact and spread of COVID-19; ability to achieve and manage growth; failure to expand sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; constrained or unavailable spring water sources; inability to package products; increased competition; accurately estimating demand; maintaining relationships with distributors and vendors; changing retail landscape; incorrect product design or development; product information misrepresentation; revenues derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation of quarterly operating results; no assurance of profitability; fluctuations in foreign currency; changes in government regulation; contamination or recalls of ingredients or end products; loss of intellectual property rights; litigation; future tax rates; catastrophic events; climate change; seasonal business; dependence on key information systems and third-party service providers; ability to securely maintain confidential information; maintaining and upgrading information technology systems; conflict of interest; dual class share structure; potential volatility of share price; no assurance of active market for shares; lack of dividends; global financial condition; publication of inaccurate or unfavourable research and reports; operating history; and management and conflict of interests. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward looking. statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220725005276/en/

Trent MacDonald, Chief Financial Officer

1-844-356-9426

investors@flowhydration.com

US Investors:

Jon DeDomenico

jon.dedomenico@icrinc.com

Canadian investors:

Marc Charbin

investors@flowhydration.com

Media:

Natasha Koifman

nk@nkpr.net

Source: Flow Beverage Corp.

FAQ

What changes were announced in Flow Beverage Corp.'s leadership?

Flow Beverage Corp. appointed Trent MacDonald as Chief Financial Officer, while Devan Pennell transitioned to Chief Strategy Officer.

What is the strategic focus for Flow Beverage Corp. after the management change?

Flow's top priority is to enhance profitable growth and operational efficiencies.

Who is the new Chief Financial Officer at Flow Beverage Corp.?

Trent MacDonald has been appointed as the new Chief Financial Officer.

What are the credentials of Trent MacDonald, Flow's new CFO?

Trent MacDonald has extensive experience in retail operations and operational efficiency in high-growth environments.

How does Flow Beverage Corp. plan to achieve profitability?

Flow Beverage Corp. aims to maximize working capital management and enhance operational efficiencies to drive profitability.