FanDuel Expands Suite of Responsible Gaming Tools with Introduction of My Spend
FanDuel has launched 'My Spend', a new responsible gaming dashboard that helps customers track their spending patterns and manage budgets. The tool provides personalized stats including deposit amounts and net winnings over various timeframes (7 days, 4 weeks, or 3 months).
The dashboard integrates with FanDuel's existing responsible gaming tools, such as deposit and wager limits. Developed based on research showing players' interest in personalized activity insights, My Spend will be promoted through a new advertising campaign in both English and Spanish across multiple media channels.
The feature is available across all FanDuel products, including Sportsbook, Casino, Fantasy, Racing and Faceoff.
FanDuel ha lanciato 'Il mio budget', un nuovo pannello per il gioco responsabile che aiuta i clienti a monitorare i propri modelli di spesa e gestire i budget. Questo strumento fornisce statistiche personalizzate, inclusi importi di deposito e vincite nette su vari intervalli di tempo (7 giorni, 4 settimane o 3 mesi).
Il pannello si integra con gli strumenti esistenti di gioco responsabile di FanDuel, come i limiti di deposito e scommessa. Sviluppato sulla base di ricerche che mostrano l'interesse dei giocatori per approfondimenti personalizzati sulle proprie attività, 'Il mio budget' sarà promosso attraverso una nuova campagna pubblicitaria in inglese e spagnolo su più canali mediatici.
Questa funzione è disponibile in tutti i prodotti FanDuel, inclusi Sportsbook, Casino, Fantasy, Racing e Faceoff.
FanDuel ha lanzado 'Mi Gastos', un nuevo panel de juego responsable que ayuda a los clientes a rastrear sus patrones de gasto y gestionar presupuestos. La herramienta proporciona estadísticas personalizadas que incluyen montos de depósito y ganancias netas en varios períodos de tiempo (7 días, 4 semanas o 3 meses).
El panel se integra con las herramientas existentes de juego responsable de FanDuel, como los límites de depósito y apuestas. Desarrollado en base a investigaciones que muestran el interés de los jugadores en obtener información personalizada sobre sus actividades, 'Mi Gastos' será promocionado a través de una nueva campaña publicitaria en inglés y español a través de múltiples canales de medios.
La función está disponible en todos los productos de FanDuel, incluidos Sportsbook, Casino, Fantasy, Racing y Faceoff.
FanDuel이 '내 지출'이라는 새로운 책임 있는 게임 대시보드를 출시했습니다. 이 대시보드는 고객들이 자신의 지출 패턴을 추적하고 예산을 관리하는 데 도움을 줍니다. 이 도구는 다양한 시간대(7일, 4주 또는 3개월)에서의 입금 금액과 순 이익을 포함한 개인화된 통계를 제공합니다.
대시보드는 입금 및 베팅 한도와 같은 FanDuel의 기존 책임 있는 게임 도구와 통합됩니다. 플레이어들이 개인화된 활동 통찰에 대한 관심을 보인 연구를 바탕으로 개발된 '내 지출'은 여러 미디어 채널을 통해 영어와 스페인어로 진행되는 새로운 광고 캠페인을 통해 홍보될 것입니다.
이 기능은 스포츠북, 카지노, 판타지, 레이싱 및 페이스오프를 포함한 모든 FanDuel 제품에서 이용 가능합니다.
FanDuel a lancé 'Mes Dépenses', un nouveau tableau de bord pour le jeu responsable qui aide les clients à suivre leurs habitudes de dépenses et à gérer leur budget. Cet outil fournit des statistiques personnalisées, y compris les montants des dépôts et les gains nets sur différents intervalles de temps (7 jours, 4 semaines ou 3 mois).
Le tableau de bord s'intègre aux outils de jeu responsable existants de FanDuel, tels que les limites de dépôt et de mise. Développé sur la base de recherches montrant l'intérêt des joueurs pour des aperçus d'activité personnalisés, 'Mes Dépenses' sera promu à travers une nouvelle campagne publicitaire en anglais et en espagnol sur plusieurs canaux médiatiques.
Cette fonction est disponible sur tous les produits FanDuel, y compris Sportsbook, Casino, Fantasy, Racing et Faceoff.
FanDuel hat 'Mein Ausgaben' gestartet, ein neues Dashboard für verantwortungsvolles Spielen, das den Kunden hilft, ihre Ausgabemuster zu verfolgen und Budgets zu verwalten. Das Tool bietet personalisierte Statistiken, einschließlich Einzahlungsbeträgen und Nettogewinnen über verschiedene Zeiträume (7 Tage, 4 Wochen oder 3 Monate).
Das Dashboard integriert sich mit den bestehenden verantwortungsvollen Spielwerkzeugen von FanDuel, wie Einzahlungs- und Wettlimits. Entwickelt auf Grundlage von Forschungen, die das Interesse der Spieler an personalisierten Aktivitätsübersichten zeigen, wird 'Mein Ausgaben' durch eine neue Werbekampagne in Englisch und Spanisch über mehrere Medienkanäle beworben.
Die Funktion ist in allen Produkten von FanDuel verfügbar, einschließlich Sportsbook, Casino, Fantasy, Racing und Faceoff.
- Introduction of new responsible gaming tool showing commitment to customer protection
- Cross-platform integration across all FanDuel products
- Investment in bilingual marketing campaign to promote responsible gaming
- None.
Insights
The launch of FanDuel's My Spend dashboard represents a significant advancement in responsible gaming technology, integrating data analytics with user experience. The platform's comprehensive tracking capabilities across multiple timeframes (7 days, 4 weeks, 3 months) provide granular visibility into spending patterns, which is important for risk management. The tool's integration across all FanDuel products (Sportsbook, Casino, Fantasy, Racing, Faceoff) demonstrates a robust technical implementation that aggregates data from multiple verticals.
The bilingual advertising campaign and cross-platform accessibility indicate a well-thought-out deployment strategy. However, while this tool enhances FanDuel's responsible gaming infrastructure, it's primarily a risk-mitigation feature rather than a revenue-generating initiative. The development aligns with increasing regulatory scrutiny in the gaming sector and may help preempt stricter oversight measures.
This initiative positions FanDuel strategically in an increasingly scrutinized gaming market where responsible gaming credentials are becoming critical differentiators. The tool's launch reflects growing market demand for transparency and control mechanisms, supported by both internal and external research. While this may not directly boost revenues, it strengthens FanDuel's market position by potentially reducing churn rates through better player self-management and demonstrating corporate responsibility.
The timing and comprehensive marketing approach, including bilingual advertising, suggests FanDuel is targeting broader market penetration while addressing regulatory concerns. This proactive stance on responsible gaming could provide a competitive advantage, particularly as regulators and stakeholders increasingly focus on consumer protection in the gaming industry.
'My Spend' offers FanDuel customers streamlined way to view personal play stats and spending patterns and helps track budget
FanDuel is supporting the launch of My Spend with a new advertising campaign that encourages customers to engage with the dashboard and stay on track with spending and budget habits. The new spot will air in both English and Spanish across television, digital and paid social and can be viewed here.
"FanDuel believes our customers should always have a budget and plan in mind when they engage with our products, and we are thrilled to introduce My Spend to help customers track their spending and manage their play," said Alison Kutler, Vice President, Responsible Gaming and Community Impact at FanDuel. "As we look to continuously raise the standard for what it means to be a responsible operator, we look forward to continuing to bring new and innovative ways support our customers."
My Spend is available across all FanDuel products, including Sportsbook, Casino, Fantasy, Racing and Faceoff. For more information on My Spend and FanDuel's commitment to responsible play, visit fanduel.com/myspend.
About FanDuel Group
FanDuel Group is the premier mobile gaming company in
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Media Contact:
FanDuel Group / press@fanduel.com
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SOURCE FanDuel Group
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