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FanDuel Casino Launches First Co-Branded Slot Game with the NBA: NBA Super Slam

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FanDuel Group (NYSE: FLUT) has launched NBA Super Slam, the first co-branded slot game with the National Basketball Association. Developed by White Hat Studios, the game is exclusively available on FanDuel Casino in Michigan, Pennsylvania, New Jersey and Ontario.

The basketball-themed slot game features official NBA marks and creates an immersive arena experience with cheering crowds. Players can spin for hoop symbols to collect basketballs with various cash values. The game is being promoted by Chandler Parsons, co-host of FanDuel TV's 'Run It Back'.

FanDuel Group (NYSE: FLUT) ha lanciato NBA Super Slam, il primo gioco di slot co-brandizzato con la National Basketball Association. Sviluppato da White Hat Studios, il gioco è disponibile esclusivamente su FanDuel Casino in Michigan, Pennsylvania, New Jersey e Ontario.

Il gioco di slot a tema basket presenta i marchi ufficiali della NBA e crea un'esperienza immersiva di arena con il tifo del pubblico. I giocatori possono ruotare per simboli del canestro e raccogliere palloni da basket con valori in denaro variabili. Il gioco è promosso da Chandler Parsons, co-conduttore del programma 'Run It Back' su FanDuel TV.

FanDuel Group (NYSE: FLUT) ha lanzado NBA Super Slam, el primer juego de tragamonedas co-branding con la Asociación Nacional de Baloncesto. Desarrollado por White Hat Studios, el juego está disponible exclusivamente en FanDuel Casino en Michigan, Pennsylvania, Nueva Jersey y Ontario.

El juego de tragamonedas con temática de baloncesto presenta los emblemas oficiales de la NBA y crea una experiencia inmersiva en la arena con el aliento del público. Los jugadores pueden girar símbolos de canasta para recoger balones de baloncesto con varios valores en efectivo. El juego es promocionado por Chandler Parsons, coanfitrión del programa 'Run It Back' en FanDuel TV.

FanDuel Group (NYSE: FLUT)는 National Basketball Association과 공동 브랜드를 가진 첫 번째 슬롯 게임인 NBA Super Slam을 출시했습니다. White Hat Studios가 개발한 이 게임은 미시간, 펜실베니아, 뉴저지 및 온타리오의 FanDuel Casino에서 독점적으로 이용할 수 있습니다.

농구를 주제로 한 이 슬롯 게임은 NBA의 공식 마크를 특징으로 하며, 관중이 응원하는 몰입형 아레나 경험을 만듭니다. 플레이어는 골대 심볼을 돌리고 다양한 현금 가치를 가진 농구공을 수집할 수 있습니다. 이 게임은 FanDuel TV의 'Run It Back'의 공동 진행자인 Chandler Parsons에 의해 홍보되고 있습니다.

FanDuel Group (NYSE: FLUT) a lancé NBA Super Slam, le premier jeu de machine à sous co-brandé avec la National Basketball Association. Développé par White Hat Studios, le jeu est exclusivement disponible sur FanDuel Casino dans le Michigan, la Pennsylvanie, le New Jersey et l'Ontario.

Ce jeu de machine à sous sur le thème du basketball présente des marques officielles de la NBA et crée une expérience immersive d'arène avec des foules en liesse. Les joueurs peuvent tourner pour obtenir des symboles de panier afin de collecter des ballons de basket avec diverses valeurs monétaires. Le jeu est promu par Chandler Parsons, co-animateur de 'Run It Back' sur FanDuel TV.

FanDuel Group (NYSE: FLUT) hat NBA Super Slam gestartet, das erste Co-Branding-Slotspiel mit der National Basketball Association. Entwickelt von White Hat Studios, ist das Spiel ausschließlich im FanDuel Casino in Michigan, Pennsylvania, New Jersey und Ontario verfügbar.

Das spielerische Slotspiel mit Basketball-Thema beinhaltet offizielle NBA-Marken und schafft ein immersives Arena-Erlebnis mit jubelnden Menschenmengen. Spieler können für Korb-Symbole drehen, um Basketballs mit verschiedenen Geldwerten zu sammeln. Das Spiel wird von Chandler Parsons, dem Co-Moderator von FanDuel TVs 'Run It Back', beworben.

Positive
  • Exclusive partnership with NBA for branded slot game strengthens market position
  • Geographic expansion across multiple key markets (MI, PA, NJ, Ontario)
  • Strategic diversification of gaming portfolio beyond sports betting
Negative
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The launch of NBA Super Slam marks a significant strategic expansion for FanDuel Casino, leveraging the NBA's powerful brand to enhance its iGaming portfolio. This exclusive partnership demonstrates FanDuel's commitment to differentiation in the competitive online casino space. The game's deployment across major markets like Michigan, Pennsylvania, New Jersey and Ontario targets high-value regions with established iGaming regulations. The NBA's first co-branded slot game could drive substantial user acquisition and engagement, particularly among sports fans who may be new to casino gaming. This cross-vertical integration between sports and casino gaming represents a smart strategy to expand the customer base and increase player lifetime value.

This partnership represents a strategic move to capture synergies between sports betting and casino gaming demographics. The NBA's brand power combined with FanDuel's market leadership position creates a unique product offering that could drive significant player engagement. The exclusive nature of the game across four major markets provides FanDuel with a competitive advantage. With approximately 17 million customers in their ecosystem, the potential for cross-selling and increased revenue per user is substantial. The timing during peak NBA season maximizes visibility and potential adoption. This initiative aligns with Flutter's broader strategy to strengthen its position in the North American gaming market.

NBA Super Slam is exclusively live on FanDuel Casino featuring official NBA marks in game

JERSEY CITY, N.J., Dec. 18, 2024 /PRNewswire/ -- Today, FanDuel Group, the premier online gaming company in North America, announced the launch of a co-branded slot game with the National Basketball Association (NBA), NBA Super Slam. Developed by White Hat Studios, NBA Super Slam will be available exclusively on FanDuel Casino in Michigan, Pennsylvania, New Jersey and Ontario.

NBA Super Slam is a bespoke basketball themed slot game which immerses players with a full NBA experience. FanDuel Casino players will be brought into an arena with a cheering crowd, where they will spin to swish cash prizes and chase rings. Co-host of FanDuel TV's "Run It Back" Chandler Parsons is excited to promote the new game to his fans.

"With the NBA season in full swing, I am excited to be partnering with FanDuel Casino to launch NBA Super Slam," says Chandler Parsons, co-host of FanDuel TV's "Run It Back." "Anyone who enjoys playing slots and has a love for the NBA like I do, there's no better game to play."

This high-energy slot immerses FanDuel Casino players into a total NBA experience, bringing them into the arena and onto the court. With a cheering crowd and shot clock buzzer, FanDuel Casino players will be spinning for hoop symbols which collect basketballs with various cash values.

"This exciting new slot game, NBA Super Slam, will bring the fun to the court on FanDuel Casino," says Daniele Phillips, FanDuel Casino Marketing Vice President. "We are excited to partner with the NBA and White Hat Studios on this exclusive new game and look forward to new and existing customers engaging with it."

About FanDuel Group
FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America's #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Media Contacts:
FanDuel Group
press@fanduel.com

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SOURCE FanDuel Group

FAQ

What markets is FanDuel's NBA Super Slam slot game available in?

NBA Super Slam is exclusively available on FanDuel Casino in Michigan, Pennsylvania, New Jersey and Ontario.

Who developed the NBA Super Slam slot game for FanDuel (FLUT)?

The NBA Super Slam slot game was developed by White Hat Studios for FanDuel Casino.

What are the main features of FanDuel's NBA Super Slam slot game?

The game features official NBA marks, an immersive arena experience with cheering crowds, and allows players to spin for hoop symbols to collect basketballs with various cash values.

How does the NBA Super Slam launch impact FanDuel's (FLUT) gaming portfolio?

The launch represents FanDuel's first co-branded slot game with the NBA, expanding their casino gaming offerings and strengthening their partnership with the NBA.

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