Nature's Own® Announces Partnership With The Dallas Cowboys

Rhea-AI Summary

Nature's Own, America's top-selling bread brand, has announced a multi-year partnership with the Dallas Cowboys, becoming a Proud Partner of the team. The collaboration aims to create authentic experiences for fans, starting with a VIP tailgate party at AT&T Stadium on Sept. 22, 2024. Nature's Own is launching a sweepstakes offering a chance to win tickets to this event, including game access and tailgate privileges.

The brand will also host a pop-up at AT&T Plaza before the game, offering prizes and branded merchandise. Additionally, a retail promotion in Texas and Oklahoma will give consumers the opportunity to win Dallas Cowboys season tickets for 2025. Nature's Own aims to increase brand awareness and position itself as the top choice for tailgating season through these initiatives.

Positive

• Partnership with Dallas Cowboys may increase brand visibility and market reach
• Sweepstakes and tailgate events could boost consumer engagement and brand loyalty
• Retail promotions in Texas and Oklahoma may drive sales in key markets

Negative

• None.

News Market Reaction

-1.08%

1 alert

-1.08% News Effect

On the day this news was published, FLO declined 1.08%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

THOMASVILLE, Ga., Aug. 22, 2024  /PRNewswire/ -- Nature's Own, America's No. 1 selling bread brand*, today announced a multi-year partnership with the Dallas Cowboys, naming the brand a Proud Partner of the Dallas Cowboys.

"As America's leading bread brand, we are honored to forge a partnership with the iconic Dallas Cowboys," said Tyler Cannada, brand manager for Nature's Own. "We look forward to collaborating with one of the world's most esteemed sports franchises to create authentic and unforgettable experiences for fans."

Kicking off the partnership's first year, Nature's Own will host a VIP tailgate party at AT&T Stadium on Sept. 22 against the Baltimore Ravens. Offering one lucky winner and their guest the chance to attend, Nature's Own and the Dallas Cowboys have launched a sweepstakes, encouraging fans to join the fun by entering to win a grand prize trip to the game on Sept. 22. The prize will include two game tickets along with complimentary access to the VIP tailgate and parking. The exclusive tailgate will feature bites and brews on behalf of Nature's Own, along with photo opportunities and interactive games for those select attendees. The sweepstakes is live now until Aug. 26, 2024.

Nature's Own will also be hosting a branded pop-up at the AT&T Plaza at AT&T Stadium before the game and inviting fans to come by for the opportunity to win prizes and branded swag.

In addition, fans can swing by participating retailers throughout Texas and Oklahoma to find Nature's Own and Dallas Cowboys branded displays featuring another upcoming sweepstakes where consumers can enter for a chance to win Dallas Cowboys season tickets for 2025. Visit NaturesOwnBread.com/Tickets beginning September 6, 2024.

"Our goal is to elevate the game day experience by making Nature's Own Perfectly Crafted Buns the cornerstone of unforgettable tailgates," says Krystle Farlow, director of brand management for Nature's Own. "Through innovative activations and engaging campaigns, we hope to increase brand awareness and solidify Nature's Own as the ultimate choice for tailgating season."

For more information, visit www.NaturesOwnBread.com or follow along on Instagram, Facebook  and Twitter.

About Nature's Own
Upholding a commitment to quality, Nature's Own Bread emphasizes freshness and irresistibly soft texture, maintaining standards that were first introduced by Flowers Foods (NYSE: FLO) in 1977. Today, Nature's Own is America's number one selling loaf bread brand* - known for providing a variety of products with no artificial preservatives, colors or flavors and high fructose corn syrup. The brand offers a delicious selection of fresh, soft variety breads, buns, rolls and more. Learn more at www.naturesownbread.com. *Circana loaf dollar sales latest 52 weeks ending 07-7-24.

MEDIA CONTACTS: 
The Zimmerman Agency • 850.668.2222
NaturesOwnPR@zimmerman.com 

 

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SOURCE Nature's Own

FAQ

What is Nature's Own's new partnership with the Dallas Cowboys?

Nature's Own has become a Proud Partner of the Dallas Cowboys in a multi-year partnership announced on August 22, 2024. The collaboration aims to create authentic experiences for fans and increase brand awareness.

What promotions is Nature's Own (FLO) offering as part of the Dallas Cowboys partnership?

Nature's Own is offering several promotions, including a sweepstakes to win tickets to a VIP tailgate party on September 22, 2024, a branded pop-up at AT&T Plaza with prizes, and a retail promotion for a chance to win Dallas Cowboys 2025 season tickets.

When does the Nature's Own Dallas Cowboys ticket sweepstakes end?

The initial sweepstakes for the VIP tailgate party and game tickets on September 22, 2024, ends on August 26, 2024. A separate sweepstakes for 2025 season tickets begins on September 6, 2024.

How is Nature's Own (FLO) planning to increase brand awareness through the Dallas Cowboys partnership?

Nature's Own plans to increase brand awareness through VIP tailgate events, branded pop-ups at AT&T Stadium, retail promotions, and sweepstakes offerings, positioning itself as the top choice for tailgating season.