Nature's Own® Announces Partnership With The Dallas Cowboys
Nature's Own, America's top-selling bread brand, has announced a multi-year partnership with the Dallas Cowboys, becoming a Proud Partner of the team. The collaboration aims to create authentic experiences for fans, starting with a VIP tailgate party at AT&T Stadium on Sept. 22, 2024. Nature's Own is launching a sweepstakes offering a chance to win tickets to this event, including game access and tailgate privileges.
The brand will also host a pop-up at AT&T Plaza before the game, offering prizes and branded merchandise. Additionally, a retail promotion in Texas and Oklahoma will give consumers the opportunity to win Dallas Cowboys season tickets for 2025. Nature's Own aims to increase brand awareness and position itself as the top choice for tailgating season through these initiatives.
Nature's Own, il marchio di pane più venduto negli Stati Uniti, ha annunciato una partnership pluriennale con i Dallas Cowboys, diventando un Orgoglioso Partner della squadra. La collaborazione mira a creare esperienze autentiche per i fan, iniziando con una festa VIP prima della partita presso il AT&T Stadium il 22 settembre 2024. Nature's Own lancia un concorso che offre la possibilità di vincere biglietti per questo evento, inclusi accesso alla partita e privilegi per la festa pre-partita.
Il marchio ospiterà anche un evento pop-up presso l'AT&T Plaza prima della partita, offrendo premi e merchandise con il proprio marchio. Inoltre, una promozione al dettaglio in Texas e Oklahoma offrirà ai consumatori l'opportunità di vincere biglietti stagionali dei Dallas Cowboys per il 2025. Nature's Own punta a incrementare la consapevolezza del marchio e a posizionarsi come la scelta principale per la stagione delle feste pre-partita attraverso queste iniziative.
Nature's Own, la marca de pan más vendida en Estados Unidos, ha anunciado una asociación multi-anual con los Dallas Cowboys, convirtiéndose en un Orgulloso Socio del equipo. La colaboración tiene como objetivo crear experiencias auténticas para los aficionados, comenzando con una fiesta VIP antes del partido en el AT&T Stadium el 22 de septiembre de 2024. Nature's Own lanzará un concurso que ofrece la oportunidad de ganar boletos para este evento, incluyendo acceso al juego y privilegios de fiesta previa.
La marca también albergará un pop-up en el AT&T Plaza antes del juego, ofreciendo premios y mercancía de marca. Además, una promoción minorista en Texas y Oklahoma dará a los consumidores la oportunidad de ganar boletos de temporada de los Dallas Cowboys para 2025. Nature's Own busca aumentar el reconocimiento de la marca y posicionarse como la mejor opción para la temporada de fiestas previas al juego a través de estas iniciativas.
Nature's Own, 미국에서 가장 많이 팔리는 빵 브랜드가 댈러스 카우보이즈와 다년간의 파트너십을 체결하며 팀의 자랑스러운 파트너가 되었습니다. 이 협업은 팬들을 위한 진정한 경험을 창출하는 것을 목표로 하며, 2024년 9월 22일 AT&T 스타디움에서 열리는 VIP 테일게이트 파티로 시작됩니다. Nature's Own는 이 이벤트의 티켓을 포함해 게임 접근 및 테일게이트 권한을 받을 수 있는 기회를 제공하는 경품 행사를 시작합니다.
브랜드는 또한 게임 전 AT&T 플라자에서 팝업 이벤트를 개최하여 상품과 브랜드 머천다이즈를 제공합니다. 추가로, 텍사스와 오클라호마에서의 리테일 프로모션을 통해 소비자들이 2025년도 댈러스 카우보이즈 시즌 티켓을 받을 수 있는 기회를 제공합니다. Nature's Own는 이러한 이니셔티브를 통해 브랜드 인지도를 높이고 테일게이팅 시즌의 최고의 선택으로 자리 잡기를 목표로 하고 있습니다.
Nature's Own, la marque de pain la plus vendue aux États-Unis, a annoncé un partenariat pluriannuel avec les Dallas Cowboys, devenant ainsi un Partenaire Fier de l'équipe. La collaboration vise à créer des expériences authentiques pour les fans, commençant par une fête VIP avant le match au AT&T Stadium le 22 septembre 2024. Nature's Own lance un concours offrant la chance de gagner des billets pour cet événement, y compris l'accès au match et des privilèges de fête pré-match.
La marque organisera également un pop-up au AT&T Plaza avant le match, offrant des prix et des produits dérivés. De plus, une promotion de détail au Texas et en Oklahoma donnera aux consommateurs la possibilité de gagner des billets de saison des Dallas Cowboys pour 2025. Nature's Own vise à accroître la notoriété de la marque et à se positionner comme le choix numéro un pour la saison des tailgates grâce à ces initiatives.
Nature's Own, die meistverkaufte Brotmarke in Amerika, hat eine mehrjährige Partnerschaft mit den Dallas Cowboys bekannt gegeben und ist damit ein stolzer Partner des Teams geworden. Die Zusammenarbeit zielt darauf ab, authentische Erlebnisse für die Fans zu schaffen, beginnend mit einer VIP-Tailgate-Party im AT&T Stadium am 22. September 2024. Nature's Own startet ein Gewinnspiel, bei dem die Chance besteht, Tickets für diese Veranstaltung zu gewinnen, einschließlich Spielzugang und Tailgate-Vorteilen.
Die Marke wird auch ein Pop-up im AT&T Plaza vor dem Spiel veranstalten und Preise sowie Merchandise anbieten. Darüber hinaus wird eine Einzelhandelsaktion in Texas und Oklahoma den Verbrauchern die Möglichkeit bieten, Saisonkarten der Dallas Cowboys für 2025 zu gewinnen. Nature's Own beabsichtigt, die Markenbekanntheit zu steigern und sich durch diese Initiativen als die beste Wahl für die Tailgating-Saison zu positionieren.
- Partnership with Dallas Cowboys may increase brand visibility and market reach
- Sweepstakes and tailgate events could boost consumer engagement and brand loyalty
- Retail promotions in Texas and Oklahoma may drive sales in key markets
- None.
"As America's leading bread brand, we are honored to forge a partnership with the iconic Dallas Cowboys," said Tyler Cannada, brand manager for Nature's Own. "We look forward to collaborating with one of the world's most esteemed sports franchises to create authentic and unforgettable experiences for fans."
Kicking off the partnership's first year, Nature's Own will host a VIP tailgate party at AT&T Stadium on Sept. 22 against the Baltimore Ravens. Offering one lucky winner and their guest the chance to attend, Nature's Own and the Dallas Cowboys have launched a sweepstakes, encouraging fans to join the fun by entering to win a grand prize trip to the game on Sept. 22. The prize will include two game tickets along with complimentary access to the VIP tailgate and parking. The exclusive tailgate will feature bites and brews on behalf of Nature's Own, along with photo opportunities and interactive games for those select attendees. The sweepstakes is live now until Aug. 26, 2024.
Nature's Own will also be hosting a branded pop-up at the AT&T Plaza at AT&T Stadium before the game and inviting fans to come by for the opportunity to win prizes and branded swag.
In addition, fans can swing by participating retailers throughout
"Our goal is to elevate the game day experience by making Nature's Own Perfectly Crafted Buns the cornerstone of unforgettable tailgates," says Krystle Farlow, director of brand management for Nature's Own. "Through innovative activations and engaging campaigns, we hope to increase brand awareness and solidify Nature's Own as the ultimate choice for tailgating season."
For more information, visit www.NaturesOwnBread.com or follow along on Instagram, Facebook and Twitter.
About Nature's Own
Upholding a commitment to quality, Nature's Own Bread emphasizes freshness and irresistibly soft texture, maintaining standards that were first introduced by Flowers Foods (NYSE: FLO) in 1977. Today, Nature's Own is America's number one selling loaf bread brand* - known for providing a variety of products with no artificial preservatives, colors or flavors and high fructose corn syrup. The brand offers a delicious selection of fresh, soft variety breads, buns, rolls and more. Learn more at www.naturesownbread.com. *Circana loaf dollar sales latest 52 weeks ending 07-7-24.
MEDIA CONTACTS:
The Zimmerman Agency • 850.668.2222
NaturesOwnPR@zimmerman.com
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SOURCE Nature's Own
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