Fluent, Inc. Named a Global ROI Leader in 2021 Singular ROI Index

Rhea-AI Summary

Fluent, Inc. (NASDAQ: FLNT) has been recognized in Singular’s 2021 ROI Index, marking its debut as a leading mobile media source. Ranking alongside tech giants like Facebook and Google, Fluent excelled particularly in the gaming category and was noted for driving effective mobile user acquisition campaigns on iOS. The index examines 27 lists with 323 positions, covering significant ad spend and app installs. Fluent aims to leverage its proprietary data to fulfill client growth objectives in a competitive landscape.

Positive

• Included in Singular's 2021 ROI Index, ranking alongside Facebook and Google.
• Recognized as a top media source in the gaming category.
• Noted for effective mobile user acquisition campaigns on iOS.

Negative

• None.

Recognized across multiple global categories as a top mobile media source

NEW YORK, Feb. 16, 2021 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, was named to Singular’s 2021 ROI Index, ranking among tech giants like Facebook and Google on the overall Global ROI Leaders list. In its debut on the Singular Index, Fluent was also recognized as a top media source in the gaming category and a “hidden gem” for driving high-performing mobile user acquisition campaigns on iOS.

The latest edition of the Singular ROI Index includes 27 total lists and 323 potential positions, ranking ad networks, platforms, and mobile marketing players based on criteria like spend, reach, fraud rates, ROI, and retention. Following a year marked by massive disruption and rapid change, Fluent is among 10 new media sources to be included in Singular’s all-vertical, all-encompassing global ROI list -- the most competitive of the group.

“Our proprietary mobile web inventory enables us to provide incremental growth solutions that drive loyalty at scale,” said Matthew Conlin, Co-Founder and President of Fluent. “We operate in a highly competitive media landscape and debuting on the Singular ROI Index speaks to the impact our solutions make on our clients’ growth objectives and specifically their user acquisition programs. We are excited to be recognized among such a diverse and competitive list of leaders in the space.”

An industry-standard, the latest Singular ROI Index is its most comprehensive to date, covering $10 billion in ad spend and nearly 3 billion app installs. Singular introduced the ROI Index in 2017 as the first of its kind analysis of ROI generated by different mobile app ad networks. The 2021 Index offers app marketers insight into top media sources as they navigate the evolving privacy landscape and seek to drive growth for their mobile business in the year ahead.

“What powers our ROI Index is that Singular sees both sides of the equation: ad spend and revenue,” said Susan Kuo, COO & Co-Founder at Singular. “On the one hand, we see what every MMP sees: the outputs of marketing campaigns, the conversions. But on the other hand, we also see what most other MMPs don’t: the inputs into those marketing campaigns. That means costs, creatives, targeting criteria, bids, budgets, and more. Combining those datasets for our customers results in deeper insights into future growth, and for readers of the ROI Index it means a reliable analysis of the top ROI-driving ad networks in the world.”

To learn more about what makes Fluent a top media source, visit https://www.fluentco.com/.

About Fluent, Inc.

Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging our proprietary first-party data asset of opted-in consumer profiles, Fluent, Inc. drives intelligent growth strategies that deliver superior outcomes. Founded in 2010, the company is headquartered in New York City.

Forward-Looking Statements

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Media Contact:

N6A for Fluent
Fluent@n6a.com
401.464.1772

FAQ

What recognition did Fluent, Inc. receive in February 2021?

Fluent, Inc. was recognized in Singular's 2021 ROI Index, ranking among global leaders like Facebook and Google.

In which category was Fluent recognized in the 2021 ROI Index?

Fluent was recognized as a top media source in the gaming category.

What does the Singular ROI Index evaluate?

The Singular ROI Index evaluates ad networks and platforms based on criteria like spend, reach, fraud rates, ROI, and retention.

What financial metrics does the Singular ROI Index cover?

The index covers $10 billion in ad spend and nearly 3 billion app installs.

What is the significance of Fluent's debut on the ROI Index?

Fluent's debut indicates its effective solutions for client growth, particularly in user acquisition.