Flora Growth Corp Stock Price, News & Analysis

Flora Growth Corp. (NASDAQ: FLGC) has announced the appointment of Captain Hooter, a renowned cannabis connoisseur, as a special advisor. With over 30 years of experience, Captain Hooter will contribute to Flora's product development, brand positioning, and market expansion strategies. His expertise spans cultivation, consumption, and global cannabis markets.

Captain Hooter, founder of www.captainhooter.com, has studied cannabis across multiple countries and authored "Captain Hooter's Connoisseur's Guide to Amsterdam Coffee Shops." Flora plans to leverage his expertise to maintain high quality standards and potentially launch Captain Hooter-branded products in the future.

The collaboration aims to enhance Flora's competitive edge and deliver superior cannabis products worldwide. Captain Hooter's experience in addressing industry challenges, such as consistent product quality across markets, is expected to be valuable for Flora's growth objectives.

Flora Growth Corp. (NASDAQ: FLGC) has signed an exclusive distribution agreement with Nordic Tower AB for Vessel Brand products in Sweden and the Nordic region. Nordic Tower will become the exclusive distributor of Flora's Vessel Brand, known for high-quality vaping hardware, in Sweden, Norway, Denmark, Finland, and Iceland.

This partnership is part of Flora's European market expansion strategy, aiming to meet the growing demand for cannabis accessories. The collaboration will leverage Nordic Tower's market knowledge and online presence to ensure a strong entry for Vessel hardware in these countries.

The rollout of Vessel products is expected to begin in the fourth quarter of 2024, starting with Sweden and expanding to other Nordic countries. Nordic Tower will lead marketing and distribution efforts to gain visibility and traction for Vessel products in these markets.

Flora Growth Corp. (NASDAQ: FLGC) has expressed strong support for the Cannabinoid Safety and Regulations Act introduced by U.S. Senator Ron Wyden. This landmark legislation aims to establish a comprehensive framework for the safe production, labeling, and marketing of cannabinoid products to adults, with strict measures to prevent access by children.

The bill has gained backing from key industry organizations, including the U.S. Hemp Roundtable and the National Cannabis Industry Association. Flora's CEO, Clifford Starke, emphasized that the act represents a important step forward for the cannabis and hemp industries, creating a robust legal pathway for companies to deliver safe, high-quality cannabinoid products while ensuring rigorous testing, proper labeling, and age restrictions.

The proposed legislation addresses the growing demand for hemp-derived cannabinoid products like CBD and Delta-8 THC, establishing requirements for testing, labeling, and responsible marketing. Flora believes this bill will foster a more secure environment for businesses and consumers by providing clear regulations for the production and distribution of cannabinoid products.

Flora Growth Corp. (NASDAQ: FLGC) participated in the U.S. Hemp Roundtable's advocacy meetings in Washington, D.C., aimed at advancing legislation to support the hemp industry. Clifford Starke, Flora's Chairman and CEO, represented the company in discussions with lawmakers and congressional staffers. The meetings focused on advocating for clearer federal regulations, improved market access, and stronger protections for hemp-derived products.

Key topics included the need for clearer federal oversight of hemp-derived cannabinoids and ensuring the future of the U.S. hemp industry amid evolving policies. Mr. Starke expressed optimism about the outcomes, emphasizing Flora's commitment to being at the forefront of shaping the industry's regulatory landscape. The U.S. Hemp Roundtable, of which Mr. Starke is the Chairman, aims to promote sensible, science-based hemp regulations and create a clear path forward for the industry's growth.

Flora Growth Corp. (NASDAQ: FLGC) has announced an exclusive distribution agreement with Canapuff for its Vessel brand in the Czech Republic. This partnership expands Flora's European footprint, bringing Vessel's hardware to a progressive Central European market.

Canapuff will distribute the full range of Vessel products, including the Core and Compass series of vaporizers, the Helix water pipe, and the Rise accessory line. Flora aims to establish Vessel as the premier brand for cannabis accessories in the Czech Republic, meeting the growing demand for high-quality, stylish, and durable hardware.

Clifford Starke, CEO of Flora Growth, stated that this partnership strengthens Flora's market positioning in the European cannabis landscape. David Bukovjan, CEO of Canapuff, expressed excitement about setting a new standard for customer experience in the Czech Republic with Vessel's product lineup.

Flora Growth Corp. (NASDAQ: FLGC) has integrated Sezzle, a leading 'buy now, pay later' (BNPL) platform, into its U.S. e-commerce platforms for JustCBD and Vessel. This move allows consumers to finance their purchases, making Flora's products more accessible. JustCBD offers lab-tested CBD products, while Vessel provides cannabis accessories with high gross margins and growth rates.

Sezzle enables consumers to split purchases into multiple payments, offering increased financial flexibility. This partnership aligns with Flora's commitment to enhancing customer experience and comes amid growing demand for flexible payment options. The BNPL market in the U.S. is expected to exceed $100 billion by 2025, according to E-Marketer.

Flora Growth Corp. (NASDAQ: FLGC) has announced a strategic supply agreement with Blossom Genetics to introduce Colombian medical cannabis to the German market. The partnership will bring two exotic strains, Chemmy Jones and Northern Lights, to Germany, addressing the growing demand for high-quality medical cannabis following the country's legalization on April 1, 2024.

Flora's wholly-owned subsidiaries have been active in Germany since 2017, obtaining the first medical cannabis license and selling the first gram of medical cannabis in the country. The company's distribution network reaches over 1,200 pharmacies across Germany. Flora plans to leverage its expertise to deliver these strains to Germany's evolving medical cannabis market, with deliveries starting in Q4 2024.

Flora Growth Corp. (NASDAQ: FLGC) has announced the appointment of its CEO, Clifford Starke, to the Board of Directors of HoshiCap, a subsidiary of Hoshi International. Flora made a $2.4 million equity investment in Hoshi in 2021, securing a 10% ownership. Hoshi controls 51% of a Portuguese cannabis cultivation facility, which has received $20 million in investments and employs 18 full-time staff.

Mr. Starke's appointment is expected to bring valuable experience in global cannabis operations to HoshiCap as it progresses towards licensure of its advanced cultivation facility. This strategic move aligns with Flora's goal of accessing low-cost cultivation to supply the German medical cannabis market, leveraging Portugal's position as a leading cannabis exporter to the EU.

Clifford Starke, an investor in Flora Growth Corp. (FLGC), has increased his holdings in the company. On August 14, 2024, FLGC shareholders approved the issuance of 1,028,665 stock appreciation rights (SARs) to Starke on December 15, 2023, and an additional 575,319 SARs on August 14, 2024. These SARs vest in 12 equal installments, subject to share price criteria, with a ten-year term. Following this acquisition, Starke's fully-diluted ownership in FLGC increased from approximately 10.03% to 16.44% of outstanding common shares. Starke may acquire or dispose of FLGC securities in the future, depending on market conditions and other factors.