Flora Growth’s Vessel Brand Division Expands Into Dry Herb Market with New Devices and Accessories

Rhea-AI Summary

Flora Growth Corp. (NASDAQ: FLGC) announced its subsidiary, Vessel Brand, is launching a new line of dry herb consumption products, enhancing its cannabis product offerings. The highlight is the Helix, a patent-pending one-hitter designed for smoother inhalation. Vessel's Eclipse Kit offers an all-in-one experience with customizable options. Upcoming products include a designer ashtray and a precision-engineered grinder. CEO James Choe emphasized the commitment to innovation in the cannabis market. A webinar is scheduled for December 14 to discuss 2021 performance and 2022 financial guidance.

Positive

• Launch of Vessel's new dry herb products, enhancing product ecosystem.
• Introduction of the Helix one-hitter, featuring innovative design for improved inhalation.
• Expansion of product offerings with the Eclipse Kit and new accessories scheduled for 2022.

Negative

• None.

MIAMI & TORONTO--(BUSINESS WIRE)-- Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a leading all-outdoor cultivator and manufacturer of global cannabis products, announced today that its wholly-owned subsidiary, Vessel Brand (“Vessel”), is now offering a robust ecosystem of products for dry herb consumption. Vessel’s new products include an elegant take on the one-hitter with a spiralized interior, an all-in-one dry herb smoking kit with an inverted lighter, a premium grinder and an artful ashtray.

The crown jewel of Vessel’s dry herb line is Helix, a patent-pending piece made of pure brass for the cleanest inhalation possible. Sleek in gunmetal gray with a gold tip and finely etched topography pattern, Helix evokes the design of a one-hitter but turns the traditional form on its head with an interior spiral shaped like a double helix that doubles the length of the smoke path and filters as residue builds up. This catches debris and results in a smooth, cool pull every time.

Those seeking an all-in-one dry herb experience need not look any further than Vessel’s new Eclipse Kit. This customizable “just-add-flower” set is an elevated take on a back-to-basics approach. Inside a sleek zippered Drift case is a choice of one-hitter (Helix or Air, a tapered glass chillum), a waterproof Basin stash jar with choice of color and a Carbon lighter, featuring an adjustable flame and refillable inverted design for use right side up and upside down.

This winter, Vessel will introduce Ash, an elegant, functional ashtray made with concrete and real walnut that fits effortlessly into any home or patio. The nesting design is discrete with a wood lid that opens to reveal a concrete ashtray and beneath that, organized compartments for storage of rolling papers, the Carbon lighter, and more. Ash is joined by a new Grinder, a four-piece construction made with precision-engineered aluminum and magnetic closures for easy use. In 2022, Vessel will continue to release new dry herb accessories including a small, lightweight grinder with wood inlay and textured grip.

Helmed by CEO and Founder, James Choe, Vessel stands apart as a brand that puts people and the planet first. Vessel drives the industry forward in pursuit of elevating the cannabis consumption experience with its approach to the user experience. Thoughtfully-designed products and a commitment to innovation mean a better experience from start to finish for consumers.

“At Vessel, we work tirelessly to set new industry standards and look forward to continuing to deliver on that brand promise within the dry herb market,” said Choe. “These new products are just the beginning of what Vessel has in store for consumers across the globe.”

Helix is available online for $65. Vessel’s complete dry herb collection can be found online here.

Reminder: Year End Review Webinar

Flora Growth will hold a webinar on Tuesday, December 14^th, at 4:30 p.m. ET. During the webinar, Flora CEO Luis Merchan will provide an update on the operational performance for 2021 to date, provide additional comments on the financial guidance for 2022, and hold a brief question-and-answer session. All those interested in attending are encouraged to register using the following link. Questions can be submitted in advance of the webinar, upon registration.

Registration Link:
https://us02web.zoom.us/webinar/register/WN_HkME32LkRhK4KRvsPKWwzA

About Flora Growth Corp.

Flora is building a connected, design-led collective of plant-based wellness and lifestyle brands that deliver the most compelling customer experiences in the world, one community at a time. As the operator of one of the largest outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. Visit www.floragrowth.com or follow @floragrowthcorp on social for more information.

Cautionary Statement Concerning Forward-Looking Statements

This document contains forward-looking statements. In addition, from time to time, we or our representatives may make forward-looking statements orally or in writing. We base these forward-looking statements on our expectations and projections about future events, which we derive from the information currently available to us. Such forward-looking statements relate to future events or our future performance, including: the size of markets for cannabis and cannabis products; the collaboration with third parties; and our business prospects and opportunities. You can identify forward-looking statements by those that are not historical in nature, particularly those that use terminology such as “may,” “should,” “expects,” “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,” “potential,” or “hopes” or the negative of these or similar terms. In evaluating these forward-looking statements, you should consider various factors, including: our ability to change the direction of the Company; our ability to keep pace with new technology and changing market needs; and the competitive environment of our business. These and other factors may cause our actual results to differ materially from any forward-looking statement. Forward-looking statements are only predictions. The forward-looking events discussed in this document and other statements made from time to time by us or our representatives may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions about us. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of uncertainties and assumptions, or the forward-looking events discussed in this document and other statements made from time to time by us or our representatives not occurring, except as may be required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211209005309/en/

Investor Relations:

Evan Veryard

evan.veryard@floragrowth.com

Public Relations:

Cassandra Dowell

+1 (858) 264-6600

flora@cmwmedia.com

Source: Flora Growth Corp.

FAQ

What products is Flora Growth's Vessel Brand launching?

Vessel Brand is launching a new line of dry herb consumption products, including the Helix one-hitter and Eclipse Kit.

What is the significance of the Helix one-hitter by Vessel?

Helix is a patent-pending one-hitter designed with a spiral interior for smoother inhalation and residue filtration.

When is the Flora Growth webinar scheduled?

The webinar is scheduled for December 14 at 4:30 p.m. ET.

What will be discussed in the Flora Growth webinar?

CEO Luis Merchan will provide updates on operational performance for 2021 and financial guidance for 2022.

What new products are planned for launch by Vessel in 2022?

Vessel plans to introduce a designer ashtray and a precision-engineered grinder, among other accessories.