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Flora Growth's Peak USA Celebrates the Launch of THC-Infused Beverage Brand, Melo, in Total Wines & More

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Flora Growth Corp. (NASDAQ: FLGC) has announced the launch of its THC-infused beverage brand, Melo, in Total Wines & More stores starting December 13th. The beverage will be available in four flavors: grapefruit, half & half lemonade iced tea, strawberry mango, and wild berry.

Total Wines & More, the largest alcohol retailer in the United States, has experienced significant growth in the THC-infused category and will help bring Melo to a broader audience. The partnership represents a strategic move to make Flora's THC-infused beverages more accessible across the United States.

Melo has gained recognition for providing alternatives to alcohol, featuring cutting-edge formulations and distinctive taste profiles. Flora Growth expects significant brand expansion as more states legalize THC products in coming quarters.

Flora Growth Corp. (NASDAQ: FLGC) ha annunciato il lancio del suo marchio di bevande infuse con THC, Melo, nei negozi Total Wines & More a partire dal 13 dicembre. La bevanda sarà disponibile in quattro gusti: pompelmo, limonata e tè freddo misto, fragola e mango, e frutti di bosco.

Total Wines & More, il più grande rivenditore di alcolici negli Stati Uniti, ha registrato una crescita significativa nella categoria delle bevande infuse con THC e contribuirà a portare Melo a un pubblico più ampio. Questa partnership rappresenta una mossa strategica per rendere le bevande infuse con THC di Flora più accessibili in tutto il territorio statunitense.

Melo ha guadagnato riconoscimenti per fornire alternative all'alcol, con formulazioni all'avanguardia e profili di gusto distintivi. Flora Growth si aspetta una significativa espansione del marchio man mano che sempre più stati legalizzano i prodotti a base di THC nei prossimi trimestri.

Flora Growth Corp. (NASDAQ: FLGC) ha anunciado el lanzamiento de su marca de bebidas infusionadas con THC, Melo, en las tiendas Total Wines & More a partir del 13 de diciembre. La bebida estará disponible en cuatro sabores: pomelo, limonada y té helado mezcla, fresa y mango, y frutos del bosque.

Total Wines & More, el mayor minorista de alcohol en los Estados Unidos, ha experimentado un crecimiento significativo en la categoría de infusionados con THC y ayudará a llevar Melo a una audiencia más amplia. La asociación representa un movimiento estratégico para hacer que las bebidas infusionadas con THC de Flora sean más accesibles en todo Estados Unidos.

Melo ha ganado reconocimiento por proporcionar alternativas al alcohol, presentando formulaciones de vanguardia y perfiles de sabor únicos. Flora Growth espera una expansión significativa de la marca a medida que más estados legalicen los productos de THC en los próximos trimestres.

플로라 그로스 주식회사 (NASDAQ: FLGC)는 12월 13일부터 토탈 와인 앤드 모어 매장에서 THC가 함유된 음료 브랜드 멜로를 출시한다고 발표했습니다. 이 음료는 자몽, 레몬에이드 혼합 아이스 티, 딸기 망고, 와일드 베리의 네 가지 맛으로 제공됩니다.

미국 최대의 주류 소매업체인 토탈 와인 앤드 모어는 THC가 포함된 카테고리에서 상당한 성장을 경험했으며 멜로를 더 넓은 대중에게 선보이는 데 도움을 줄 것입니다. 이 파트너십은 플로라의 THC가 포함된 음료를 미국 전역에서 더 접근 가능하게 만들기 위한 전략적 움직임입니다.

멜로는 알코올 대안으로서 주목받고 있으며 최첨단 포뮬레이션과 독특한 맛 프로필을 특징으로 합니다. 플로라 그로스는 앞으로 몇 분기 내에 더 많은 주에서 THC 제품이 합법화됨에 따라 브랜드의 대규모 확장을 예상하고 있습니다.

Flora Growth Corp. (NASDAQ: FLGC) a annoncé le lancement de sa marque de boissons infusées au THC, Melo, dans les magasins Total Wines & More à partir du 13 décembre. La boisson sera disponible en quatre saveurs : pamplemousse, limonade et thé glacé, fraise-mangue et fruits des bois.

Total Wines & More, le plus grand détaillant d'alcool aux États-Unis, a connu une croissance significative dans la catégorie des produits infusés au THC et aidera à faire connaître Melo à un public plus large. Ce partenariat représente un mouvement stratégique pour rendre les boissons infusées au THC de Flora plus accessibles à travers les États-Unis.

Melo a gagné en reconnaissance pour fournir des alternatives à l'alcool, avec des formulations à la pointe de la technologie et des profils de goût distinctifs. Flora Growth s'attend à une expansion significative de la marque à mesure que de plus en plus d'États légalisent les produits à base de THC dans les trimestres à venir.

Flora Growth Corp. (NASDAQ: FLGC) hat die Einführung ihrer THC-infusierten Getränkemarke Melo in den Geschäften von Total Wines & More ab dem 13. Dezember bekannt gegeben. Das Getränk wird in vier Geschmacksrichtungen erhältlich sein: Grapefruit, Limonade-Eistee-Mix, Erdbeere-Mango und Waldbeeren.

Total Wines & More, der größte Alkoholhändler in den Vereinigten Staaten, hat ein signifikantes Wachstum im Bereich der THC-infusierten Produkte erlebt und wird dazu beitragen, Melo einem breiteren Publikum zugänglich zu machen. Diese Partnerschaft stellt einen strategischen Schritt dar, um Floras THC-infusierte Getränke in den gesamten Vereinigten Staaten zugänglicher zu machen.

Melo hat Anerkennung dafür gefunden, Alternativen zu Alkohol anzubieten, mit innovativen Formulierungen und unverwechselbaren Geschmacksprofilen. Flora Growth erwartet eine bedeutende Markenexpansion, da in den kommenden Quartalen immer mehr Bundesstaaten THC-Produkte legalisieren.

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Melo Available in Grapefruit, Half & Half Lemonade Iced Tea, Strawberry Mango, and Wild Berry Flavors

Fort Lauderdale, Florida--(Newsfile Corp. - December 11, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is proud to announce that its THC-infused beverage brand, Melo, will be available in store in select states beginning Friday December 13th. This beverage is poised to reach a broader audience with imminent placement in the retail networks of Total Wines & More ("Total"), one of the most recognized retailers of innovative and premium alcoholic and non-alcoholic products in the United States.

Clifford Starke, Chief Executive Officer added, "Total is the largest alcohol retailer in the United States and has made a significant effort to offer its clientele non-alcoholic beverage selections. It has experienced phenomenal growth in the THC-infused category. Total has an ability to bring innovative products directly to consumers, and we are thrilled to partner to launch Melo".

Melo, a refreshing hemp-infused beverage, has already garnered acclaim for its ability to cater to consumers seeking alternatives to alcohol. Launching in grapefruit, half & half lemonade iced tea, strawberry mango, and wild berry flavors, Melo is poised to redefine the THC-infused beverage category with their cutting-edge formulations and exceptional taste profiles.

"At Flora, we specialize in brand creation. We expect significant growth in our brands with more states coming online in the coming quarters." said Mr. Starke. "With Total our retail partner, we believe that Melo will differentiate itself from its competitors due its unmatched quality and flavors."

"Partnering with Total is a significant step in our mission to make Flora's THC-infused beverages accessible to consumers across the United States. We look forward to a continued relationship with Total and other top retailers in the country," said Sammy Dorf, Executive Chairman.

About Flora Growth Corp.

Flora Growth Corp.'s mission is to become the leading NASDAQ small-cap international cannabis company. Flora is a cannabis-focused consumer-packaged goods leader and pharmaceutical distributor serving all 50 states and 28 countries with 20,000+ points of distribution around the world. For more information on Flora, visit www.floragrowth.com.

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Investor Relations:

Investor Relations ir@floragrowth.com

Clifford Starke Clifford.Starke@floragrowth.com

Media:

media@floragrowth.com

Cautionary Statement Concerning Forward-Looking Statements

This press release contains "forward-looking statements," as defined by U.S. federal securities laws. Forward-looking statements reflect Flora's current expectations and projections about future events at the time, and thus involve uncertainty and risk. The words "believe," "expect," "anticipate," "will," "could," "would," "should," "may," "plan," "estimate," "intend," "predict," "potential," "continue," and the negatives of these words and other similar expressions generally identify forward-looking statements. Such forward-looking statements are subject to various and risks and uncertainties, including those described under section entitled "Risk Factors" in Flora's Annual Report on Form 10-K filed with the United States Securities and Exchange Commission (the "SEC") on March 28, 2024, as such factors may be updated from time to time in Flora's periodic filings with the SEC, which are accessible on the SEC's website at www.sec.gov/edgar. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this release and in Flora's filings with the SEC. While forward-looking statements reflect Flora's good faith beliefs, they are not guarantees of future performance. Flora disclaims any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, new information, data or methods, future events or other changes after the date of this press release, except as required by applicable law. You should not place undue reliance on any forward-looking statements, which are based on information currently available to Flora (or to third parties making the forward-looking statements).

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/233289

FAQ

When will Melo THC-infused beverages be available at Total Wines & More?

Melo THC-infused beverages will be available in select Total Wines & More stores starting Friday, December 13th, 2024.

What flavors of Melo THC-infused beverages will FLGC offer at launch?

Flora Growth's Melo brand will launch with four flavors: grapefruit, half & half lemonade iced tea, strawberry mango, and wild berry.

How does the Total Wines & More partnership impact FLGC's distribution strategy?

The partnership with Total Wines & More, the largest alcohol retailer in the US, significantly expands Flora Growth's distribution network and makes their THC-infused beverages more accessible to consumers nationwide.

What is Flora Growth's expansion plan for Melo THC beverages?

Flora Growth plans to expand Melo's presence as more states legalize THC products in coming quarters, focusing on brand creation and growth through partnerships with top retailers.

How does Melo differentiate itself in the THC-infused beverage market?

Melo differentiates itself through unmatched quality, exceptional taste profiles, and cutting-edge formulations, positioning itself as an alternative to alcohol.

Flora Growth Corp.

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