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Flora Growth Corp. Targeting $4 Billion Market, Launching Parallel Import Business in Germany

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Flora Growth Corp. (NASDAQ: FLGC) announces the launch of its parallel import (PI) business in Germany and the European Union. The company appointed Dr. Manfred Ziegler, former CC Pharma executive, as Managing Director to lead this initiative. The PI Business will initially target Germany's $4 billion market, with plans to expand across the EU. The business model involves sourcing pharmaceutical products from lower-price countries and importing them to markets where they can be sold competitively, while maintaining compliance with EU regulations. Flora aims to leverage its existing pharmaceutical distribution network and medical cannabis license in Germany to become a market leader in European pharmaceuticals.

Flora Growth Corp. (NASDAQ: FLGC) annuncia il lancio della sua attività di importazione parallela (PI) in Germania e nell'Unione Europea. L'azienda ha nominato il Dr. Manfred Ziegler, ex dirigente di CC Pharma, come Direttore Generale per guidare questa iniziativa. L'attività di PI si concentrerà inizialmente sul mercato da 4 miliardi di dollari della Germania, con piani per espandersi in tutta l'UE. Il modello di business prevede l'approvvigionamento di prodotti farmaceutici da paesi a basso costo e il loro importazione in mercati dove possono essere venduti in modo competitivo, mantenendo la conformità alle normative UE. Flora punta a sfruttare la sua rete di distribuzione farmaceutica esistente e la licenza per cannabis medica in Germania per diventare un leader di mercato nel settore farmaceutico europeo.

Flora Growth Corp. (NASDAQ: FLGC) anuncia el lanzamiento de su negocio de importación paralela (PI) en Alemania y la Unión Europea. La empresa ha nombrado al Dr. Manfred Ziegler, ex ejecutivo de CC Pharma, como Director General para liderar esta iniciativa. El negocio de PI se centrará inicialmente en el mercado de 4 mil millones de dólares de Alemania, con planes de expansión por toda la UE. El modelo de negocio implica la obtención de productos farmacéuticos de países de precios más bajos e importarlos a mercados donde se pueden vender de forma competitiva, mientras se mantiene el cumplimiento de las regulaciones de la UE. Flora busca aprovechar su red de distribución farmacéutica existente y su licencia de cannabis medicinal en Alemania para convertirse en líder del mercado en productos farmacéuticos europeos.

플로라 성장 주식회사 (NASDAQ: FLGC)는 독일 및 유럽 연합에서의 병행 수입 (PI) 사업 출범을 발표했습니다. 회사는 이 инициатив를 이끌기 위해 CC Pharma의 전 임원인 맨프레드 지글러 박사를 전무 이사로 임명했습니다. PI 사업은 초기적으로 독일의 40억 달러 시장을 겨냥하며, EU 전역으로의 확장을 계획하고 있습니다. 이 사업 모델은 저가 국가에서 의약품을 조달하고 이를 경쟁력 있게 판매될 수 있는 시장으로 수입하는 것이며, EU 규정을 준수하는 것을 전제로 합니다. 플로라는 독일에서 기존의 제약 유통 네트워크와 의료용 대마초 라이센스를 활용하여 유럽 제약 시장의 선두주자로 자리 잡기를 목표로 하고 있습니다.

Flora Growth Corp. (NASDAQ: FLGC) annonce le lancement de son activité d'importation parallèle (PI) en Allemagne et dans l'Union Européenne. La société a nommé le Dr Manfred Ziegler, ancien cadre de CC Pharma, en tant que Directeur Général pour diriger cette initiative. L'activité de PI se concentrera initialement sur le marché de 4 milliards de dollars en Allemagne, avec des projets d'expansion dans toute l'UE. Le modèle d'affaires consiste à s'approvisionner en produits pharmaceutiques dans des pays à bas prix et à les importer dans des marchés où ils peuvent être vendus de manière compétitive, tout en respectant les réglementations de l'UE. Flora vise à tirer parti de son réseau de distribution pharmaceutique existant et de sa licence de cannabis médical en Allemagne pour devenir un leader du marché des produits pharmaceutiques en Europe.

Flora Growth Corp. (NASDAQ: FLGC) gibt den Start ihres Parallelimportgeschäfts (PI) in Deutschland und der Europäischen Union bekannt. Das Unternehmen ernannte Dr. Manfred Ziegler, einen ehemaligen CC Pharma-Manager, zum Geschäftsführer, um diese Initiative zu leiten. Das PI-Geschäft wird zunächst den 4-Milliarden-Dollar-Markt in Deutschland anvisieren, mit dem Ziel, in die gesamte EU zu expandieren. Das Geschäftsmodell sieht vor, pharmazeutische Produkte aus preisgünstigeren Ländern zu beziehen und in Märkte zu importieren, in denen sie wettbewerbsfähig verkauft werden können, während die Einhaltung der EU-Vorschriften gewahrt bleibt. Flora strebt an, ihr bestehendes pharmazeutisches Vertriebsnetz und ihre Lizenz für medizinisches Cannabis in Deutschland zu nutzen, um ein Marktführer im europäischen Pharmasektor zu werden.

Positive
  • Entering $4 billion German parallel import market
  • Strategic hire of experienced industry executive Dr. Manfred Ziegler
  • Leveraging existing distribution network and medical cannabis license
  • Potential for margin improvement through price arbitrage
  • Planned expansion into additional EU markets
Negative
  • None.

Insights

The launch of Flora Growth's parallel import business in Germany represents a strategically significant move into a $4 billion market opportunity. The parallel import model, which capitalizes on price differentials between EU markets, could potentially generate substantial margins. The appointment of Dr. Manfred Ziegler, who previously led CC Pharma to a successful acquisition by Tilray, adds credibility to this venture.

Germany's position as Europe's largest pharmaceutical market, combined with its role in 47% of EU pharmaceutical exports, provides Flora with a strong foundation for expansion. The company's existing pharmaceutical distribution infrastructure and medical cannabis license in Germany create operational synergies that could accelerate market penetration and reduce entry barriers.

This strategic initiative could significantly impact Flora's financial performance by diversifying revenue streams and potentially improving margins through arbitrage opportunities in pharmaceutical pricing across EU markets. The parallel import business model typically generates higher margins than traditional distribution, which could help improve Flora's profitability metrics. With a current market cap of $25.4 million, successful execution in the German market could drive substantial value creation.

However, investors should note that success will depend on effective capital allocation and operational execution in a highly regulated market. The company's ability to maintain competitive pricing while managing currency risks and regulatory compliance will be important factors in achieving profitability.

Fort Lauderdale, Florida--(Newsfile Corp. - October 30, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is proud to announce the launch of its parallel import business ("PI Business") in Germany and the European Union ("EU"). This strategic expansion underscores Flora's broadening footprint in key international markets.

The Company's entry into the PI Business follows the appointment of Dr. Manfred Ziegler as Managing Director. Dr. Ziegler's tenure at CC Pharma marked a period of growth and strategic innovation. As Managing Director, he transformed the company into one of Europe's leading pharmaceutical distributors, with a robust portfolio and a significance presence in the European market. His leadership was instrument in the successful acquisition of CC Pharma by Tilray, a transaction that underscored the value of the CC Pharma and its strong market position.

The PI Business will enable Flora to provide European consumers with a diverse range of pharmaceuticals at competitive prices while ensuring compliance with the stringent regulations governing the EU market. Flora is a prominent distributor of pharmaceutical products in the European Union and a holder of a medical cannabis licence in Germany.

"Our vision is to become a market leader in the European pharmaceutical and medical cannabis market. Our current access to an extensive distribution network of German pharmaceuticals represents the perfect platform to launch the PI Business. Our goal is to deliver accessible pharmaceuticals to European patients." said Clifford Starke, Chief Executive Officer.

The PI Business will initially focus on Germany, which is the largest market in Europe, with plans to expand into other EU member states. In addition to enhancing product availability and affordability, the PI Business will contribute to the Company's overall turnover and bottom line.

According to the European Affordable Medicines, the size of Germany's parallel import business, including exports, is close to $4 billion with 47% of exports to EU countries coming from Germany.

In a PI Business, products are typically sourced from countries where they are available at a lower price due to factors such as exchange rates, taxes, or other market conditions. These products are then imported into another country where they are sold at a lower price compared to the officially imported or distributed products. Parallel import businesses often operate by benefit from price differentials between markets, offering consumers access to genuine products at more competitive prices.

About Flora Growth Corp.

Flora Growth Corp.'s mission is to become the leading NASDAQ small-cap international cannabis company. Flora is a cannabis-focused consumer-packaged goods leader and pharmaceutical distributor serving all 50 states and 28 countries with 20,000+ points of distribution around the world. For more information on Flora, visit www.floragrowth.com.

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Investor Relations:

Investor Relations ir@floragrowth.com

Clifford Starke Clifford.Starke@floragrowth.com

Media:

media@floragrowth.com

Cautionary Statement Concerning Forward-Looking Statements

This press release contains "forward-looking statements," as defined by U.S. federal securities laws. Forward-looking statements reflect Flora's current expectations and projections about future events at the time, and thus involve uncertainty and risk. The words "believe," "expect," "anticipate," "will," "could," "would," "should," "may," "plan," "estimate," "intend," "predict," "potential," "continue," and the negatives of these words and other similar expressions generally identify forward-looking statements. These forward-looking statements include, but are not limited to, statements about: Flora launching the PI Business in Germany and the European Union, Flora broadening its footprint in key international markets, Flora providing European consumers with a diverse range of pharmaceuticals at competitive prices while ensuring compliance with the stringent regulations governing the EU market, Flora maintaining its status as a pharmaceutical distributor in Europe, Flora maintaining its medical cannabis license, Flora becoming a market leader in the European pharmaceutical and medical cannabis market, Flora delivering accessible pharmaceuticals to European patients, the PI Business contributing to Flora's turnover and bottom line, and the impact of Dr. Manfred Ziegler on the PI Business, if any. Such forward-looking statements are subject to various and risks and uncertainties, including those described under section entitled "Risk Factors" in Flora's Annual Report on Form 10-K filed with the United States Securities and Exchange Commission (the "SEC") on March 28, 2024, as such factors may be updated from time to time in Flora's periodic filings with the SEC, which are accessible on the SEC's website at www.sec.gov/edgar. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this release and in Flora's filings with the SEC. While forward-looking statements reflect Flora's good faith beliefs, they are not guarantees of future performance. Flora disclaims any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, new information, data or methods, future events or other changes after the date of this press release, except as required by applicable law. You should not place undue reliance on any forward-looking statements, which are based on information currently available to Flora (or to third parties making the forward-looking statements).

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/228277

FAQ

What is Flora Growth Corp's (FLGC) new business initiative in Germany?

Flora Growth Corp. is launching a parallel import business in Germany, targeting a $4 billion market by importing pharmaceuticals from lower-price countries to sell at competitive prices in the German market.

Who is leading FLGC's parallel import business in Germany?

Dr. Manfred Ziegler, former CC Pharma executive, has been appointed as Managing Director to lead Flora Growth's parallel import business in Germany.

What is the size of the German parallel import market that FLGC is targeting?

According to European Affordable Medicines, Germany's parallel import business, including exports, is approximately $4 billion, with 47% of exports to EU countries coming from Germany.

What are FLGC's expansion plans for its parallel import business?

Flora Growth plans to initially focus on the German market and subsequently expand its parallel import business into other EU member states.

Flora Growth Corp.

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