Flora Growth Corp. Expands Beverage Portfolio with THC-Infused Cola Targeting $220 Million Beverage Market
Flora Growth Corp. (NASDAQ: FLGC) has launched a new THC-infused Cola, expanding its beverage portfolio following the success of its first beverage, Melo. The product uses proprietary emulsion technology to infuse hemp while maintaining traditional cola taste. The company is targeting the U.S. Southeast market initially, with plans for national expansion through traditional retail channels, U.S. distributors, and liquor stores. Cloud Cola aims to capitalize on the growing demand for functional beverages and hemp-based products, building on Flora's success in the gummies market.
Flora Growth Corp. (NASDAQ: FLGC) ha lanciato una nuova Cola contenente THC, espandendo il suo portfolio di bevande dopo il successo della sua prima bevanda, Melo. Il prodotto utilizza una tecnologia di emulsione proprietaria per infondere canapa, mantenendo il tradizionale gusto della cola. L'azienda sta mirando inizialmente al mercato del sud-est degli Stati Uniti, con piani per un'espansione nazionale attraverso canali di vendita al dettaglio tradizionali, distributori statunitensi e negozi di liquori. Cloud Cola punta a sfruttare la crescente domanda di bevande funzionali e prodotti a base di canapa, costruendo sul successo di Flora nel mercato delle caramelle gommose.
Flora Growth Corp. (NASDAQ: FLGC) ha lanzado una nueva Cola infusionada con THC, ampliando su portafolio de bebidas tras el éxito de su primera bebida, Melo. El producto utiliza una tecnología de emulsión patentada para infundir cáñamo mientras mantiene el sabor tradicional de la cola. La empresa está apuntando inicialmente al mercado del sureste de EE. UU., con planes de expansión nacional a través de canales minoristas tradicionales, distribuidores estadounidenses y licorerías. Cloud Cola busca capitalizar la creciente demanda de bebidas funcionales y productos a base de cáñamo, basándose en el éxito de Flora en el mercado de gominolas.
플로라 그로스 주식회사 (NASDAQ: FLGC)가 새로운 THC-infused Cola를 출시하여, 첫 번째 음료인 멜로의 성공 뒤에 음료 포트폴리오를 확장했습니다. 이 제품은 전통적인 콜라 맛을 유지하면서 대마초를 주입하기 위해 독자적인 에멀전 기술을 사용합니다. 회사는 초기에는 미국 남동부 시장을 목표로 하고 있으며, 전통 소매 채널, 미국 배급사 및 주류 판매점을 통해 전국적으로 확장을 계획하고 있습니다. Cloud Cola는 기능성 음료와 대마 기반 제품에 대한 증가하는 수요를 활용하려고 하며, 플로라의 젤리시장 성공을 바탕으로 하고 있습니다.
Flora Growth Corp. (NASDAQ: FLGC) a lancé une nouvelle Cola infusée au THC, élargissant ainsi son portefeuille de boissons après le succès de sa première boisson, Melo. Le produit utilise une technologie d'émulsion propriétaire pour infuser du chanvre tout en conservant le goût traditionnel de la cola. L'entreprise cible initialement le marché du sud-est des États-Unis, avec des plans d'expansion nationale à travers des canaux de vente au détail traditionnels, des distributeurs américains et des magasins d'alcool. Cloud Cola vise à tirer parti de la demande croissante pour les boissons fonctionnelles et les produits à base de chanvre, s'appuyant sur le succès de Flora sur le marché des bonbons gélifiés.
Flora Growth Corp. (NASDAQ: FLGC) hat eine neue THC-infused Cola herausgebracht und damit sein Getränkeportfolio nach dem Erfolg seines ersten Getränks, Melo, erweitert. Das Produkt verwendet eine proprietäre Emulsionstechnologie, um Hanf zu infundieren und gleichzeitig den traditionellen Cola-Geschmack zu bewahren. Das Unternehmen zielt zunächst auf den Markt im Südosten der USA ab, mit Plänen für eine nationale Expansion über traditionelle Einzelhandelskanäle, US-Distributoren und Spirituosengeschäfte. Cloud Cola möchte von der wachsenden Nachfrage nach funktionellen Getränken und Hanf-basierten Produkten profitieren und baut auf Floras Erfolg im Gummibärchenmarkt auf.
- Entry into the $220 million beverage market with THC-infused Cola
- Leveraging existing distribution network across retail channels
- Building on successful track record in gummies market
- Utilizing proprietary emulsion technology for product consistency
- initial market reach focusing only on U.S. Southeast region
- Entering highly competitive cola market dominated by established brands
Insights
Flora Growth's entry into the THC-infused beverage market with Cloud Cola represents a strategic move to capitalize on the growing functional beverage sector. The company is leveraging its existing success in the gummies market and its proprietary emulsion technology to differentiate its product. The Southeast U.S. launch strategy is particularly shrewd, as this region has shown strong acceptance of hemp-based products and can serve as a proving ground before national expansion.
The
Fort Lauderdale, Florida--(Newsfile Corp. - October 28, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is thrilled to announce the launch of its THC-infused Cola, marking the Company's next product offering in the rapidly expanding beverages market. This innovative product follows the introduction of Melo, Flora's first beverage, and continues the Company's strategic expansion into the thriving beverage sector.
Flora's Cola is crafted using the same emulsion technology that ensures a consistent and high-quality consumer experience. This proprietary technology enables the infusion of hemp into beverages, delivering a product that maintains the familiar taste of traditional cola while providing the unique benefits of hemp.
With consumers increasingly seeking functional beverage options, Flora's latest product is poised to capture a share of this market by offering a compelling alternative to traditional soft drinks.
"We are incredibly excited to introduce our hemp-infused Cola to the market, a product that exemplifies Flora's commitment to quality. Our team has worked diligently to develop a beverage that not only meets the high expectations of cola enthusiasts but also introduces hemp in a familiar and enjoyable format. With the launch of this product, we are not only expanding our presence in the beverage industry but also setting the stage for future growth in the beverage space," said Clifford Starke, Chief Executive Officer.
The launch of Cola will be supported by an extensive distribution network, leveraging traditional retail channels, U.S. distributors, and liquor stores. The target market for this Cola includes both the mainstream cola market and the emerging demand for hemp-based products.
Flora's initial objective with the launch of Cloud Cola is to secure a strong foothold in the U.S. Southeast, positioning the brand as a leader in the region while laying the groundwork for national expansion. By starting in this high-demand area, Flora aims to build brand recognition and loyalty, ultimately setting the stage for Cloud Cola to become a household name across the country.
Just as Flora has established itself with one of the best-selling gummies on the market, we are now channeling that same dedication and expertise into the THC-infused beverage category. Our success with gummies has proven that we have the formula, innovation, and vision to create products that resonate powerfully with consumers. With the launch of Cloud Cola, we are bringing that same commitment to quality, consistency, and consumer satisfaction to the rapidly growing THC-infused beverage market.
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/9845/228006_5e280c0294baa907_001full.jpg
About Flora Growth Corp.
Flora Growth Corp.'s mission is to become the leading NASDAQ small-cap international cannabis company. Flora is a cannabis-focused consumer-packaged goods leader and pharmaceutical distributor serving all 50 states and 28 countries with 20,000+ points of distribution around the world. For more information on Flora, visit www.floragrowth.com.
https://www.phatebo.de/home-en
https://www.australianvaporizers.com.au/
Investor Relations:
Investor Relations ir@floragrowth.com
Clifford Starke Clifford.Starke@floragrowth.com
Media:
Cautionary Statement Concerning Forward-Looking Statements
This press release contains "forward-looking statements," as defined by U.S. federal securities laws. Forward-looking statements reflect Flora's current expectations and projections about future events at the time, and thus involve uncertainty and risk. The words "believe," "expect," "anticipate," "will," "could," "would," "should," "may," "plan," "estimate," "intend," "predict," "potential," "continue," and the negatives of these words and other similar expressions generally identify forward-looking statements. These forward-looking statements include, but are not limited to, statements about: expanding Flora's presence in the beverage industry, Flora setting the stage for future growth in the beverage space, Cloud Cola poised to capture a share of this market by offering a compelling alternative to traditional soft drinks, the launch of Cloud Cola being supported by an extensive distribution network, leveraging traditional retail channels, U.S. distributors, and liquor stores, secure a strong foothold in the U.S. Southeast, positioning the brand as a leader in the region while laying the groundwork for national expansion, and build brand recognition and loyalty, ultimately setting the stage for Cloud Cola to become a household name across the country. Such forward-looking statements are subject to various and risks and uncertainties, including those described under section entitled "Risk Factors" in Flora's Annual Report on Form 10-K filed with the United States Securities and Exchange Commission (the "SEC") on March 28, 2024, as such factors may be updated from time to time in Flora's periodic filings with the SEC, which are accessible on the SEC's website at www.sec.gov/edgar. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this release and in Flora's filings with the SEC. While forward-looking statements reflect Flora's good faith beliefs, they are not guarantees of future performance. Flora disclaims any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, new information, data or methods, future events or other changes after the date of this press release, except as required by applicable law. You should not place undue reliance on any forward-looking statements, which are based on information currently available to Flora (or to third parties making the forward-looking statements).
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/228006
FAQ
What is Flora Growth's (FLGC) new beverage product?
Where will Flora Growth (FLGC) initially distribute its Cloud Cola?
What technology does Flora Growth (FLGC) use in its THC-infused Cola?
