National Beverage Corp. Announces LaCroix Partnership with Inter Miami CF

Rhea-AI Summary

National Beverage Corp. (NASDAQ: FIZZ) has announced that its LaCroix brand is now the official sparkling water of Inter Miami CF, a prominent MLS team. This partnership aims to foster community engagement and promote healthy lifestyles in South Florida. The agreement extends to Inter Miami CF's youth soccer program, encouraging sports participation. The collaboration will also enhance fan experiences during matches with refreshing LaCroix beverages and special promotional activities with local retailers.

Positive

• LaCroix becomes the official sparkling water of a top MLS team, Inter Miami CF.
• Partnership aims to promote healthy lifestyles and community engagement in South Florida.
• Agreement includes support for Inter Miami CF's youth soccer program, fostering sports participation.
• Collaboration enhances the fan experience with LaCroix beverages during matches and events.
• Special marketing and promotional activities with retailers in South Florida.

Negative

• None.

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)-- National Beverage Corp. (NASDAQ: FIZZ) today announced its LaCroix brand has been named the official sparkling water of Inter Miami CF, the top-ranked Major League Soccer (MLS) team. This collaboration is set to bring a refreshing wave of enthusiasm to the local community, as both organizations are proudly headquartered in South Florida.

“As a brand beloved by moms and kids for its variety of delightful flavors and health-conscious hydration, LaCroix sparkling water is dedicated to promoting a healthy lifestyle and active living,” commented a National Beverage spokesperson. “This new partnership underscores National Beverage’s and LaCroix’s commitment to wellness and community engagement. The agreement extends to the team’s youth soccer program that supports young talent and encourages sports participation.”

“We are delighted to join forces with Inter Miami CF to foster our values of excellence, community and family. This partnership is a perfect match, as both LaCroix and Inter Miami CF are committed to making a positive impact, particularly to the South Florida community.”

“Inter Miami CF has swiftly risen to national prominence, captivating fans with their dynamic play, world-renowned players and strong community presence. The partnership with LaCroix will enhance a healthy hydration fan experience, offering refreshing moments during matches and events, as well as affording special marketing and promotional activities with retailers across South Florida,” concluded the spokesperson.

“Patriotism” – If Only We Could Bottle It!

View source version on businesswire.com: https://www.businesswire.com/news/home/20240620289091/en/

Office of the Chairman, Grace Keene

877-NBC-FIZZ

www.nationalbeverage.com

Source: National Beverage Corp.

FAQ

What is the new partnership between LaCroix and Inter Miami CF?

LaCroix has been named the official sparkling water of Inter Miami CF, an MLS team.

How will the LaCroix and Inter Miami CF partnership benefit the community?

The partnership aims to promote healthy lifestyles and support youth sports programs in South Florida.

What benefits will fans see from the LaCroix and Inter Miami CF partnership?

Fans will enjoy LaCroix beverages during matches and events, along with special promotional activities.

How does the LaCroix partnership support Inter Miami CF’s youth program?

The agreement includes initiatives to support youth soccer programs that encourage sports participation.

When did National Beverage Corp. announce the LaCroix partnership with Inter Miami CF?

The partnership was announced on March 20, 2024.