LaCroix Partners with WNBA’s Indiana Fever

Rhea-AI Summary

National Beverage Corp. (NASDAQ: FIZZ) has announced a multi-year partnership with the WNBA's Indiana Fever team. The partnership makes LaCroix the exclusive Sparkling Water of the Indiana Fever and Gainbridge Fieldhouse, featuring prominent branding on team warm-up gear and LED signage during home games. The deal includes game-night sampling activations and naming LaCroix as presenting sponsor of the Indiana Fever Kid's Club.

The partnership aligns with LaCroix's focus on health and nutrition, while leveraging the Fever's record-breaking 2024 WNBA season performance in viewership, attendance, and social media engagement. This collaboration aims to promote healthy lifestyles and support women's sports development.

Positive

• Strategic partnership with rising WNBA team showing record-breaking popularity
• Enhanced brand visibility through prominent placement on team gear and venue signage
• Exclusive sparkling water partnership status at Gainbridge Fieldhouse

Negative

• None.

Insights

Market Research Analyst

This partnership with the Indiana Fever represents a strategic move to tap into the growing WNBA market, particularly notable given the Fever's record-breaking popularity in 2024. The exclusive sparkling water deal at Gainbridge Fieldhouse provides LaCroix with significant brand visibility through multiple touchpoints - from warm-up gear to LED signage and sampling opportunities. The alignment with women's sports and youth initiatives could help strengthen brand perception among health-conscious millennials and Gen Z consumers, who increasingly prioritize brands with purpose-driven initiatives. However, while positive for brand building, the financial impact is likely minimal relative to FIZZ's $4.4B market cap and overall revenue stream.

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)-- LaCroix Sparkling Water by National Beverage Corp. (NASDAQ: FIZZ) is proud to announce a multi-year partnership with the Indiana Fever Women's National Basketball Association (WNBA) team.

The agreement includes prominent placement of the LaCroix logo as the first-ever partner on the official Fever warm-up jackets and shooting shirts, LED game clock rotational signage for both upper and lower levels at home games, game-night activation samplings, and the naming of LaCroix as a presenting sponsor of the Indiana Fever Kid’s Club. LaCroix will also be the exclusive Sparkling Water of the Indiana Fever and Gainbridge Fieldhouse.

“This partnership with the Indiana Fever fits perfectly with the practice of health and nutrition that is so important to naturally-essenced LaCroix. We are honored to support education and activities that promote women’s sports and instruct youth about healthy lifestyles,” stated a LaCroix spokesperson.

“The Indiana Fever have seen record-breaking popularity in the 2024 WNBA season, with increased viewership, attendance, and social media engagement. We believe the success and enthusiasm surrounding the Fever will further engage and excite our dedicated LaCroix fans. We are proud to participate in yet another partnership that encourages unity, kindness, and positivity for young people and entire communities,” the spokesperson concluded.

“We’re thrilled to be the first WNBA team to partner with LaCroix, a long-time champion of girl’s and women’s sports, to encourage our youth and communities to develop healthy lifestyles through active play and nourishing food,” said CEO Mel Raines of Pacers Sports & Entertainment.

“Patriotism” – If Only We Could Bottle It!

View source version on businesswire.com: https://www.businesswire.com/news/home/20241211768251/en/

Office of the Chairman, Grace Keene

877-NBC-FIZZ

www.nationalbeverage.com

Source: National Beverage Corp.

FAQ

What are the key elements of LaCroix's partnership with Indiana Fever WNBA team (FIZZ)?

The partnership includes LaCroix logo placement on warm-up jackets and shooting shirts, LED signage at home games, game-night sampling, presenting sponsorship of the Kid's Club, and exclusive sparkling water rights at Gainbridge Fieldhouse.

How has Indiana Fever's performance influenced the FIZZ partnership decision in 2024?

Indiana Fever has shown record-breaking popularity in the 2024 WNBA season with increased viewership, attendance, and social media engagement, making it an attractive partnership opportunity for LaCroix.

What marketing exposure will FIZZ gain from the Indiana Fever partnership?

FIZZ will gain exposure through prominent logo placement on team gear, LED signage at both upper and lower levels during home games, sampling opportunities, and Kid's Club sponsorship.

How does the Indiana Fever partnership align with FIZZ's brand strategy?

The partnership aligns with LaCroix's focus on health and nutrition while supporting women's sports and promoting healthy lifestyles among youth and communities.