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LaCroix Does it Again . . . Game-Changing Event #2!

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National Beverage Corp (NASDAQ: FIZZ) has announced the launch of LaCroix Sunshine, a new sparkling water flavor that combines citrus and tropical zest. This marks the company's second 'game-changing event' in their product innovation strategy.

The new beverage is described as capturing 'the warmth, joy and sparkle of a ray of sunshine in a can,' featuring a bright and refreshing blend designed to deliver an uplifting experience. The company positions this launch as a response to 'the new mood of America' with its vibrant taste profile.

National Beverage Corp (NASDAQ: FIZZ) ha annunciato il lancio di LaCroix Sunshine, un nuovo gusto di acqua frizzante che unisce agrumi e freschezza tropicale. Questo segna il secondo 'evento rivoluzionario' nella loro strategia di innovazione dei prodotti.

La nuova bevanda è descritta come capace di catturare 'il calore, la gioia e la brillantezza di un raggio di sole in una lattina,' presentando un mix vivace e rinfrescante progettato per offrire un'esperienza elevante. L'azienda posiziona questo lancio come una risposta 'al nuovo umore dell'America' con il suo profilo di gusto vibrante.

National Beverage Corp (NASDAQ: FIZZ) ha anunciado el lanzamiento de LaCroix Sunshine, un nuevo sabor de agua con gas que combina cítricos y frescura tropical. Este es el segundo 'evento transformador' en su estrategia de innovación de productos.

La nueva bebida se describe como capaz de capturar 'el calor, la alegría y el brillo de un rayo de sol en una lata,' presentando una mezcla brillante y refrescante diseñada para ofrecer una experiencia revitalizante. La empresa posiciona este lanzamiento como una respuesta 'al nuevo estado de ánimo de América' con su perfil de sabor vibrante.

내셔널 음료 주식회사 (NASDAQ: FIZZ)가 라크루아 선샤인의 출시를 발표했습니다. 이 새로운 탄산수 맛은 감귤과 열대의 신선함을 결합합니다. 이는 제품 혁신 전략에서 회사의 두 번째 '게임 체인저' 이벤트를 의미합니다.

새로운 음료는 '캔 속의 햇살의 따뜻함, 기쁨, 반짝임을 담고 있다'고 설명되며, 상쾌하고 밝은 혼합으로 고양된 경험을 제공하도록 설계되었습니다. 회사는 이 출시를 '미국의 새로운 분위기'에 대한 응답으로 자리매김하고 있으며, 생동감 있는 맛 프로필을 자랑합니다.

National Beverage Corp (NASDAQ: FIZZ) a annoncé le lancement de LaCroix Sunshine, une nouvelle saveur d'eau pétillante qui combine agrumes et fraîcheur tropicale. Cela marque le deuxième 'événement révolutionnaire' dans leur stratégie d'innovation produit.

La nouvelle boisson est décrite comme capturant 'la chaleur, la joie et l'éclat d'un rayon de soleil dans une canette,' avec un mélange lumineux et rafraîchissant conçu pour offrir une expérience exaltante. L'entreprise positionne ce lancement comme une réponse 'à la nouvelle humeur de l'Amérique' avec son profil de goût vibrant.

National Beverage Corp (NASDAQ: FIZZ) hat die Einführung von LaCroix Sunshine angekündigt, einem neuen Geschmack für Sprudelwasser, der Zitrusfrüchte und tropische Frische kombiniert. Dies markiert das zweite 'spielverändernde Ereignis' in ihrer Produktinnovationsstrategie.

Das neue Getränk wird beschrieben als 'die Wärme, Freude und den Glanz eines Sonnenstrahls in einer Dose' einzufangen, mit einer hellen und erfrischenden Mischung, die darauf ausgelegt ist, ein erhebendes Erlebnis zu bieten. Das Unternehmen positioniert diesen Launch als Antwort auf 'die neue Stimmung Amerikas' mit seinem lebhaften Geschmacksprofil.

Positive
  • New product launch expanding LaCroix's portfolio
  • Strategic product innovation demonstrating continued market development
Negative
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  LaCroix Launches Sunshine . . .

“The Deliciously Fascinating Taste of WONDER!”

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)-- LaCroix Sparkling Water by National Beverage Corp. (NASDAQ: FIZZ) today introduced its newest game-changing event . . . a new methodology of innovation . . . Sunshine!

LaCroix  Sunshine . . . 
“The Deliciously Fascinating Taste of WONDER!” (Photo: Business Wire)

LaCroix Sunshine . . . “The Deliciously Fascinating Taste of WONDER!” (Photo: Business Wire)

LaCroix Sunshine is a bright and sparkling blend of citrus and tropical zest that conveys the refreshing essence of a sun-kissed day in every sip.

“What does Sunshine mean to you?” queried a company spokesperson. “LaCroix set out to capture the warmth, joy and sparkle of a ray of sunshine . . . and put it in a can!”

“LaCroix Sunshine is so refreshing and uplifting, capturing the new mood of America . . . what better way to celebrate the exciting wonderful taste of LaCroix. With a taste so vibrant, it truly is pure sunshine packaged for America to rejoice with!”

Don’t you need the taste of Sunshine to remind you of the wonderfulness of how it feels and tastes . . .

Sunshine . . . try it!

LaCroix . . . beyond taste!!

Grace Keene

877-NBC-FIZZ

www.nationalbeverage.com

Source: National Beverage Corp.

FAQ

What is LaCroix's new Sunshine flavor and when was it launched?

LaCroix Sunshine is a new sparkling water flavor combining citrus and tropical zest, launched by National Beverage Corp (FIZZ) as their latest innovation.

How does LaCroix Sunshine fit into National Beverage's product strategy?

LaCroix Sunshine represents the company's second 'game-changing event' in their product innovation methodology.

What are the main taste characteristics of LaCroix Sunshine (FIZZ)?

LaCroix Sunshine features a bright and sparkling blend of citrus and tropical zest, designed to convey a refreshing, sun-kissed experience.

What market segment is LaCroix targeting with the Sunshine flavor?

The product is positioned to appeal to the American market with a refreshing and uplifting flavor profile that aligns with 'the new mood of America.'

National Beverage Corp

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Beverages - Non-Alcoholic
Bottled & Canned Soft Drinks & Carbonated Waters
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United States
FT. LAUDERDALE