LaCroix’s New Summer Flavors are . . . beyond taste!! Unique Naturally-Essenced Varieties Launch at Major Retailers

Rhea-AI Summary

National Beverage Corp. (NASDAQ: FIZZ) is set to launch three new naturally-essenced LaCroix flavors: Beach Plum™, Black Razzberry™, and Guava São Paolo™. These varieties aim to enhance summer refreshment and evoke vibrant tropical sensations. The introduction follows a positive reception for previous flavors like LimonCello, Pastèque, and Hi-Biscus. LaCroix plans to distribute these flavors nationwide by spring, emphasizing the brand's commitment to innovation, unique taste experiences, and attractive packaging.

Positive

• Launch of three new flavors: Beach Plum™, Black Razzberry™, and Guava São Paolo™, aimed at enhancing customer experience.
• Strong consumer response to previous flavors suggests potential for sales growth.
• Nationwide distribution planned for spring, increasing market reach.

Negative

• None.

National Beverage Corp. (NASDAQ: FIZZ) announces a trio of new naturally-essenced flavors of LaCroix getting ready to ‘burn down’ store shelves.

Lacroix . . . beyond taste!! (Photo: Business Wire)

LaCroix’s innovative new trio of Beach Plum™, Black Razzberry™ and Guava São Paolo™ deliver refreshment and pleasure . . . beyond taste!!

• Beach Plum excites the imagination and incites dreams of summer with the delectable coolness of the luscious fruit native to the east coast of the U.S.
• The sweet twist of Black Razzberry makes taste buds sing with decadent, smooth and irresistible fruit flavor.
• Consumers will savor the sweet tropical delicacy and vibrant essence of Guava São Paolo - with taste that ‘satisfies your Constant Cravings!!’

Beach Plum, Black Razzberry and Guava São Paolo are launching at select retailers around the country and will be available nationwide this spring.

“Consumers responded overwhelming to the most recently introduced LaCroix flavors of LimonCello, Pastèque and Hi-Biscus. We anticipate the unique trio of Beach Plum, Black Razzberry and Guava São Paolo will instantly capture the hearts and palates of LaCroix fans,” said a company spokesperson.

“LaCroix is committed to bring joy and good health to America through creative innovation. We aspire to delight our loyal consumers with unique and delicious taste and beautiful packaging – along with a boost of faith, trust and authenticity,” the spokesperson concluded.

LaCroix . . . beyond taste!!

View source version on businesswire.com: https://www.businesswire.com/news/home/20210318005563/en/

FAQ

What new flavors is National Beverage Corp. launching for LaCroix?

National Beverage Corp. is launching Beach Plum™, Black Razzberry™, and Guava São Paolo™.

When will the new LaCroix flavors be available?

The new flavors will be available nationwide this spring.

How did consumers respond to the latest LaCroix flavors before the new launch?

Consumers responded overwhelmingly positive to the previously introduced flavors like LimonCello, Pastèque, and Hi-Biscus.

What is National Beverage Corp.'s strategy with LaCroix?

The company aims to bring joy and good health through creative innovation and unique flavors.