Score! LaCroix Partners with the Kansas City Current
National Beverage Corp. (NASDAQ: FIZZ) has announced a multi-year partnership between its LaCroix Sparkling Water brand and the Kansas City Current, a women's professional soccer team. As the exclusive sparkling water partner, LaCroix will be sold at CPKC Stadium, the world's first purpose-built stadium for women's professional sports. The partnership includes:
1. LaCroix's logo featured above the nameplate on KC Current's kits
2. Community activations, including sponsorship of the Current's Junior Reporter Series
3. Focus on promoting health, wellness, and youth organizations
This collaboration aligns with LaCroix's commitment to supporting women's sports and educating youth about healthy lifestyles. The partnership also strengthens LaCroix's presence in the Kansas City area, where many of its employees reside.
National Beverage Corp. (NASDAQ: FIZZ) ha annunciato una partnership pluriennale tra il suo marchio di acqua frizzante LaCroix e il Kansas City Current, una squadra di calcio professionistico femminile. In qualità di partner esclusivo di acqua frizzante, LaCroix sarà venduta allo CPKC Stadium, il primo stadio al mondo costruito appositamente per gli sport professionistici femminili. La partnership include:
1. Il logo di LaCroix visibile sopra il nome sulle divise del KC Current
2. Attivazioni comunitarie, incluso il patrocinio della serie Junior Reporter del Current
3. Focus sulla promozione della salute, del benessere e delle organizzazioni giovanili
Questa collaborazione si allinea all'impegno di LaCroix nel sostenere gli sport femminili e nel educare i giovani su stili di vita sani. La partnership rafforza anche la presenza di LaCroix nell'area di Kansas City, dove risiedono molti dei suoi dipendenti.
National Beverage Corp. (NASDAQ: FIZZ) ha anunciado una asociación a largo plazo entre su marca de agua con gas LaCroix y el Kansas City Current, un equipo profesional de fútbol femenino. Como sociólogo exclusivo de agua con gas, LaCroix se venderá en el CPKC Stadium, el primer estadio del mundo construido específicamente para deportes profesionales femeninos. La asociación incluye:
1. El logo de LaCroix destacado sobre la placa del nombre en los kits del KC Current
2. Activaciones comunitarias, incluido el patrocinio de la serie Junior Reporter del Current
3. Enfoque en la promoción de la salud, el bienestar y organizaciones juveniles
Esta colaboración se alinea con el compromiso de LaCroix de apoyar los deportes femeninos y educar a los jóvenes sobre estilos de vida saludables. La asociación también fortalece la presencia de LaCroix en el área de Kansas City, donde residen muchos de sus empleados.
내셔널 음료 주식회사(NASDAQ: FIZZ)는 라크로익 스파클링 워터 브랜드와 여성 프로 축구팀 캔자스 시티 커렌트 간의 다년간 파트너십을 발표했습니다. 독점 스파클링 워터 파트너로서 라크로익은 여성 프로 스포츠 전용으로 설계된 세계 최초의 경기장인 CPKC 스타디움에서 판매될 예정입니다. 파트너십에는 다음이 포함됩니다:
1. KC 커렌트 유니폼 이름판 위에 라크로익 로고 배치
2. 커렌트의 주니어 리포터 시리즈 후원과 같은 지역 사회 활동
3. 건강, 웰빙 및 청소년 조직을 홍보하는 데 집중
이번 협업은 여성 스포츠를 지원하고 젊은이들에게 건강한 라이프스타일에 대해 교육하려는 라크로익의 의지를 반영합니다. 또한 파트너십은 많은 직원들이 거주하는 캔자스 시티 지역에서 라크로익의 존재감을 강화하는 데 도움을 줍니다.
National Beverage Corp. (NASDAQ: FIZZ) a annoncé un partenariat pluriannuel entre sa marque d'eau pétillante LaCroix et le Kansas City Current, une équipe professionnelle de football féminin. En tant que partenaire exclusif d'eau pétillante, LaCroix sera vendu au CPKC Stadium, le premier stade au monde conçu spécifiquement pour les sports professionnels féminins. Ce partenariat comprend :
1. Le logo de LaCroix visible au-dessus de la plaque nominative sur les maillots du KC Current
2. Des activations communautaires, y compris le parrainage de la série Junior Reporter du Current
3. Un accent sur la promotion de la santé, du bien-être et des organisations pour les jeunes
Cette collaboration s'aligne avec l'engagement de LaCroix à soutenir les sports féminins et à éduquer les jeunes sur les modes de vie sains. Le partenariat renforce également la présence de LaCroix dans la région de Kansas City, où résident de nombreux employés.
National Beverage Corp. (NASDAQ: FIZZ) hat eine mehrjährige Partnerschaft zwischen seiner Marke LaCroix Sprudelwasser und dem Kansas City Current, einem professionellen Frauenteam im Fußball, angekündigt. Als exklusiver Sprudelwasser-Partner wird LaCroix im CPKC Stadium verkauft, dem ersten Stadion weltweit, das speziell für Frauenprofisportarten gebaut wurde. Die Partnerschaft umfasst:
1. Das LaCroix-Logo über dem Namensschild auf den Trikots des KC Current
2. Community-Aktivierungen, einschließlich der Unterstützung der Junior Reporter Serie des Current
3. Fokussierung auf die Förderung von Gesundheit, Wohlbefinden und Jugendorganisationen
Diese Zusammenarbeit steht im Einklang mit LaCroix' Engagement für die Unterstützung von Frauensportarten und der Aufklärung junger Menschen über gesunde Lebensstile. Die Partnerschaft stärkt auch LaCroix' Präsenz im Raum Kansas City, wo viele seiner Mitarbeiter wohnen.
- Multi-year partnership with Kansas City Current, potentially increasing brand visibility
- Exclusive sparkling water partner at CPKC Stadium, securing a new sales channel
- First upper-back kit sponsor in club history, enhancing brand exposure
- Involvement in community activations, potentially improving brand reputation
- None.
Insights
The partnership between LaCroix and the Kansas City Current represents a strategic move in brand positioning and market expansion. By aligning with a women's professional soccer team, LaCroix taps into the growing popularity of women's sports, potentially broadening its consumer base. The deal's multi-faceted nature, including stadium sales exclusivity and kit sponsorship, provides LaCroix with significant brand visibility.
However, the financial impact on National Beverage Corp. (NASDAQ: FIZZ) is likely to be minimal in the short term. Such partnerships typically represent a small fraction of a company's overall marketing budget. The long-term benefits may include increased brand loyalty and market share in the Kansas City area, but these are difficult to quantify. Investors should view this as a positive but incremental development in LaCroix's overall marketing strategy rather than a game-changing event for FIZZ stock.
This partnership marks a significant milestone for both parties. For the KC Current, securing an upper-back kit sponsor is a first in club history, potentially opening doors for more lucrative sponsorship deals in the future. The association with a well-known brand like LaCroix could enhance the team's profile and credibility.
For LaCroix, this deal represents a strategic entry into sports sponsorship, aligning with the brand's focus on health and wellness. The exclusive rights at CPKC Stadium - the first purpose-built stadium for women's professional sports - is particularly noteworthy. It positions LaCroix at the forefront of a growing movement in women's sports, potentially enhancing its appeal to health-conscious, socially aware consumers.
The community engagement aspect, including the Junior Reporter Series, adds depth to the partnership, going beyond mere brand exposure to create meaningful connections with the local community. This could translate into increased brand loyalty and positive public perception for LaCroix in the long run.
LaCroix will be the exclusive sparkling water partner of the KC Current to be sold at CPKC Stadium, the first stadium in the world purpose-built for a women’s professional sports team. Additionally, LaCroix’s logo will be featured above the nameplate on the KC Current’s primary and secondary kits. LaCroix is the first upper-back kit sponsor in club history. LaCroix will also be involved in various community activations, including the presenting sponsor of the Current’s Junior Reporter Series focused on health and wellness and showcasing local youth organizations.
“We’re looking forward to this creative and influential partnership with LaCroix that will further our growth both on and off the pitch,” said KC Current president Raven Jemison. “LaCroix’s commitment to health and wellness makes them a perfect partner to feature prominently on the back of our kits.”
“Naturally-essenced LaCroix is dedicated to education and activities that support women’s sports and instruct youth about healthy lifestyles. There is no better association for LaCroix than the beginning of healthy nutrition, and activities such as soccer that teach our youth competitive practices in life,” stated a LaCroix spokesperson.
“LaCroix Sparkling Water is committed to the practice of health and nutrition and maintains that honored position throughout the
“Patriotism” – If Only We Could Bottle It!
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Office of the Chairman, Grace Keene
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Source: National Beverage Corp.
FAQ
What is the new partnership announced by National Beverage Corp (FIZZ) for LaCroix?
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What community initiatives will LaCroix be involved in through this partnership with Kansas City Current?
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