Fifth Third Bank Launches Fifth Third Wealth Advisors®

Rhea-AI Summary

Fifth Third Bank has launched Fifth Third Wealth Advisors, an independent Registered Investment Advisor aimed at seasoned advisory teams managing over $1 billion. This initiative provides advisors with a flexible investment platform, operational support, and physical office space, enabling a more independent operational model.

Led by Eric Housman, the new firm offers a combination of advisory services and access to resources from Fifth Third Bank. The focus is on enhancing client relationships while maintaining an entrepreneurial spirit.

Positive

• Launch of Fifth Third Wealth Advisors targeting seasoned advisory teams with over $1 billion in managed assets.
• Offers a flexible investment management platform and operational support for advisors.
• Leadership under Eric Housman, who has over 34 years of experience in financial services.

Negative

• None.

Registered Investment Advisor Targets Seasoned, Client-Centered Advisor Teams with Books of Business that Exceed $1B

CINCINNATI--(BUSINESS WIRE)-- Fifth Third Bank, National Association, today announced the launch of an independent Registered Investment Advisor, Fifth Third Wealth Advisors. Fifth Third Wealth Advisors provides advisory teams with a customizable and flexible investment platform, technology and operational support, as well as a physical office location.

“Fifth Third Wealth Advisors offers advisors the freedom to operate entrepreneurially and independently,” said Kristine Garrett, group regional president and head of wealth and asset management, Fifth Third Bank. “Advisors remain at the center of their client relationships while drawing on the depth and breadth of resources of Fifth Third Bank.”

Leading Fifth Third Wealth Advisors is Eric Housman, a 34-year financial services veteran with more than a decade of experience at Fifth Third Bank. He was managing director of Fifth Third Private Bank’s MidAtlantic Region before assuming his current position as president of Fifth Third Wealth Advisors.

“We offer what we consider a new hybrid model,” said Housman. “Our advisor teams have the opportunity to take advantage of our flexible investment management platform while also providing access to additional services such as trust powers, credit and planning through Fifth Third Bank. We feel this creates an opportunity for a more complete, balance sheet approach for our advisory teams and their clients. We have coupled this model with a robust technology stack and Fidelity Investments as our custodian. We believe we offer the look, feel and nimbleness of an independent boutique backed by a top-performing regional bank.”

Fifth Third Wealth Advisors seeks to add advisors across the country with books of business that exceed $1 billion and currently has advisor teams in the following areas:

• South Florida: Naples
• Central Illinois: Springfield
• Metro Atlanta
• Northern California: San Francisco/Fresno/Reno, NV

Housman says that complete back-office support and dedicated onboarding resources aims to provide advisors with a seamless transition. “We give our teams more time to focus on clients and deepening client relationships,” he added.

Learn more about Fifth Third Wealth Advisors at FTWA.com or follow FTWA on LinkedIn.

About Fifth Third

Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ^® Global Select Market under the symbol “FITB.” Investor information and press releases can be viewed at www.53.com.

About Fifth Third Wealth Advisors

Fifth Third Wealth Advisors LLC is an investment adviser registered with the Securities and Exchange Commission (SEC) under the Investment Advisers Act of 1940. Registration as an investment adviser does not imply any level of skill or training. Additional information about Fifth Third Wealth Advisors LLC is available on the SEC’s website at www.adviserinfo.sec.gov.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221103005241/en/

Adrienne Gutbier (Media Relations)

adrienne.gutbier@53.com | 513-534-8038



Chris Doll (Investor Relations)

Christopher.Doll@53.com | 513-534-2345

Source: Fifth Third Bank

FAQ

What is Fifth Third Wealth Advisors?

Fifth Third Wealth Advisors is an independent Registered Investment Advisor launched by Fifth Third Bank, targeting advisory teams with books of business that exceed $1 billion.

Who leads Fifth Third Wealth Advisors?

Eric Housman, a seasoned financial services professional with over 34 years of experience, is the president of Fifth Third Wealth Advisors.

What services does Fifth Third Wealth Advisors offer to its advisors?

Fifth Third Wealth Advisors provides a flexible investment platform, operational support, and access to additional services like trust powers and planning through Fifth Third Bank.

Where is Fifth Third Wealth Advisors expanding its advisory teams?

Fifth Third Wealth Advisors seeks to add advisors across the U.S., including South Florida, Central Illinois, Atlanta, and Northern California.

How does Fifth Third Wealth Advisors support its advisory teams?

The firm offers complete back-office support and dedicated onboarding resources to ensure a smooth transition for advisors.