Fifth Third Announces 2025 Name, Image and Likeness Program and Formation of Team Fifth Third

Rhea-AI Summary

Fifth Third Bank (NASDAQ: FITB) has launched 'Team Fifth Third', a new Name, Image and Likeness (NIL) program featuring 26 student athletes from Division I college basketball. The program will showcase athletes' personal stories and journeys through a social media video series.

The initiative builds upon Fifth Third's existing connections with college athletics, including naming rights for Fifth Third Arena at the University of Cincinnati and Fifth Third Stadium at Kennesaw State University. The bank is also the Official Bank of University of Dayton Athletics. Through this NIL program, Fifth Third has established new partnerships with student athletes from Indiana University, University of Florida, University of South Carolina, and Xavier University.

Positive

• Expansion of brand presence in collegiate sports through NIL partnerships
• Strategic marketing initiative targeting engaged college sports fanbase
• Strengthened relationships with major universities

Negative

• None.

CINCINNATI--(BUSINESS WIRE)-- Fifth Third (NASDAQ: FITB) announced today Team Fifth Third, a Name, Image and Likeness program comprised of 26 student athletes that will give fans an all-encompassing look at the personal stories and personalities of each student athlete. The social media video series will highlight each athlete's journey and show what it takes to play Division I college basketball.

Learn more about Team Fifth Third at www.53.com/TeamFifthThird.

“College basketball fans are some of the most passionate supporters in sports, and Fifth Third shares that same enthusiasm for supporting the student athletes who represent their schools, hometowns and their families,” said Carolyn David, head of marketing at Fifth Third. “This NIL program gives Fifth Third the privilege to amplify the stories of the 26 amazing student athletes who make up Team Fifth Third, each giving 166.7% effort on and off the court!”

Student athletes who will be featured in Fifth Third’s video series include:

Jillian Hayes (University of Cincinnati)	Sydney Parrish (Indiana University)
Rayvon Griffith (University of Cincinnati)	Anthony Leal (Indiana University)
Dillon Mitchell (University of Cincinnati)	Myles Rice (Indiana University)
Dan Skillings (University of Cincinnati)	Sion James (Duke University)
Ivy Wolf (University of Dayton)	Reigan Richardson (Duke University)
Zed Key (University of Dayton)	Chloe Kitts (University of South Carolina)
Javon Bennett (University of Dayton)	Bree Hall (University of South Carolina)
Walter Clayton Jr. (University of Florida)	Nick Pringle (University of South Carolina)
Alexia Gassett (University of Florida)	Cam Scott (University of South Carolina)
Micah Handlogten (University of Florida)	Ryan Conwell (Xavier University)
Kylee Kitts (University of Florida)	MacKenzie Givens (Xavier University)
Will Richard (University of Florida)	Dayvion McKnight (Xavier University)
Gabe Cupps (Indiana University)	Dailyn Swain (Xavier University)

While Team Fifth Third is new to the college sports scene, Fifth Third has a long-standing relationship with college athletics, with naming rights for Fifth Third Arena at the University of Cincinnati and Fifth Third Stadium at Kennesaw State University. Fifth Third also is the Official Bank of University of Dayton Athletics, with Fifth Third proudly emblazoned on the Flyers’ basketball court. The NIL program enabled new partnerships between Fifth Third and student athletes at Indiana University, University of Florida, University of South Carolina and Xavier University.

About Fifth Third

Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies^® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ^® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250303713485/en/

Derek Cuculich (Media Relations)

Derek.Cuculich@53.com



Matt Curoe (Investor Relations)

matt.curoe@53.com | 513-534-2345

Source: Fifth Third

FAQ

How many student athletes are part of Fifth Third Bank's (FITB) new NIL program?

Fifth Third Bank's Team Fifth Third NIL program includes 26 Division I college basketball student athletes.

Which universities are partnering with Fifth Third Bank (FITB) for the 2025 NIL program?

The program includes partnerships with Indiana University, University of Florida, University of South Carolina, Xavier University, University of Cincinnati, Kennesaw State University, and University of Dayton.

What is the main focus of Fifth Third Bank's (FITB) Team Fifth Third program?

The program focuses on creating a social media video series showcasing the personal stories, journeys, and experiences of Division I college basketball athletes.

What existing college sports partnerships does Fifth Third Bank (FITB) maintain?

Fifth Third Bank holds naming rights for Fifth Third Arena at University of Cincinnati, Fifth Third Stadium at Kennesaw State University, and is the Official Bank of University of Dayton Athletics.