BentoBox Introduces the BentoBox Marketing & Commerce Platform, An All-In-One Restaurant Commerce Engine
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Insights
The introduction of the BentoBox Marketing & Commerce Platform represents a significant advancement in the integration of technology within the hospitality industry. The platform's comprehensive nature, combining modules for various aspects of restaurant operations, is designed to enhance customer engagement and streamline business processes. From a market perspective, this innovation could lead to increased competition among technology providers, as restaurants seek to differentiate themselves in a crowded market.
Furthermore, the data-centric approach of BentoCore has the potential to revolutionize how restaurants interact with their customers. By leveraging diner data to personalize marketing and hospitality experiences, restaurants could see improvements in customer retention and satisfaction. The long-term impact on the industry could be substantial, as data-driven decision-making becomes more prevalent, potentially leading to a more efficient and customer-centric business model.
From a financial standpoint, the BentoBox platform could influence the revenue streams and cost structures of adopting restaurants. The ability to sell beyond traditional business hours and utilize targeted marketing may boost profit margins by increasing average order values and customer frequency. Additionally, the operational efficiencies promised by the platform, such as centralized menu management, could reduce labor costs and minimize errors, further improving the bottom line.
Investors and stakeholders in the hospitality technology sector should monitor the adoption rates of BentoBox's new platform, as its success could impact the market share and financial health of both BentoBox and its competitors. A successful rollout could attract further investment into the sector, while also potentially increasing the valuation of companies that offer complementary services.
The adoption of BentoBox's platform within the hospitality industry could serve as a bellwether for technology adoption trends in the sector. The platform's emphasis on diner-centric operations and the centralization of data aligns with broader trends in digital transformation. Restaurants that are early adopters may gain a competitive edge by offering enhanced customer experiences and more efficient operations.
However, challenges such as user adoption, integration with existing systems and data privacy concerns must be considered. The ability of BentoBox to address these challenges will be crucial for its widespread adoption. Successful implementation could encourage further innovation and investment in restaurant technology, potentially leading to a more technologically advanced hospitality industry.
The first platform in the hospitality industry to put diners at the center of how restaurants operate, so restaurants can create better experiences and grow their business
Starting today, restaurant operators can leverage the BentoBox Marketing & Commerce Platform to stand out from the competition and bring in more business, sell during and after business hours to boost profits, connect with diners between visits, and operate more efficiently to improve their bottom line.
This announcement includes the introduction of BentoCore, the heart of the platform that houses a restaurant's diner data and centralizes menu information, marketing tools, and branding materials. BentoCore powers diner-facing modules that restaurants can activate based on their needs, including Restaurant Website, Takeout & Delivery, Digital Waitlist, Online Catering, Events Management, Reservations, Gift Cards, and QR Code Order & Pay. The activation of more modules allows BentoCore to collect more data, providing a fuller view of restaurant's diners and overall business performance, enabling more targeted marketing and smarter hospitality.
Key features of BentoCore include:
- Diner Database: Gives restaurants a unified view of their diners.
- It collects and stores data from diner interactions with a restaurant's website, online ordering, reservations, and more, which restaurants can then use to create more personalized marketing and hospitality experiences.
- Menu Management: Allows restaurants to centrally manage all of their menus and menu items, taking a one-and-done approach.
- Whenever a restaurant needs to make a change to a menu, they only need to do it once and the menu will automatically update everywhere it shows up online.
- Brand Center: Stores diner-facing brand elements live such as logos, colors, and fonts.
- Once the restaurant's brand elements are uploaded to the Brand Center, they can be applied to any module, making it easy to give diners a consistent brand experience.
- Marketing & Loyalty: Includes all the tools that restaurants need to stay connected with customers and keep them coming back such as email marketing, SMS marketing, and loyalty programs. These include:
- Automated Emails: After a customer has ordered online, made a reservation, or planned an event, the platform will automatically send well-timed emails encouraging them to do it again.
- Email Campaigns: Restaurants are able to create custom email campaigns like newsletters and send to pre-built or custom-segmented customer lists.
- SMS Marketing
- Automated SMS: After a customer has ordered online, made a reservation, or planned an event, the platform will automatically send well-timed texts encouraging them to do it again.
- SMS Campaigns: Restaurants are able to create custom campaigns with promotions and other updates and send to pre-built or custom-segmented customer lists.
- Loyalty Programs: Restaurants are able to keep customers coming back by offering rewards and incentives based on the number of orders placed or amount of money spent.
As restaurants today face numerous challenges, the BentoBox Marketing & Commerce Platform enables restaurants to stand out, sell, engage more diners, and operate more efficiently. As a champion of restaurants and the hospitality industry, BentoBox is providing restaurants with technology that will create better guest experiences, better operator experiences, and faster growth.
For additional information on the BentoBox Marketing & Commerce Platform, visit getbento.com/blog/krystle-mobayeni-2024/ or contact press@getbento.com.
About BentoBox
BentoBox, a Fiserv Company and the Official Restaurant Technology Partner of the James Beard Foundation (JBF), empowers thousands of restaurants to deliver on their mission of hospitality. With the BentoBox Marketing & Commerce Platform, restaurants are able to unify their technology into an all-in-one commerce engine that delivers a seamless guest experience, a better operator experience and sustainable growth. The platform enables restaurants to build their online presence, diversify revenue, engage with diners and increase operational efficiency through websites, ordering, reservations, marketing tools and more. BentoBox is part of Fiserv, Inc. (NYSE: FI).
View original content:https://www.prnewswire.com/news-releases/bentobox-introduces-the-bentobox-marketing--commerce-platform-an-all-in-one-restaurant-commerce-engine-302050489.html
SOURCE BentoBox
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