First Horizon Bank has been named to the Financial Brand's Power 100 Banks Using Social Media

Rhea-AI Summary

First Horizon Bank, listed on the NYSE as FHN, has been named to the Financial Brand's Power 100 Banks Using Social Media. This ranking evaluates the top 100 banks and credit unions based on their social media activity and community size across Facebook, X, YouTube, and Instagram. The data, collected quarterly, includes metrics such as Facebook likes, X followers, YouTube views, and Instagram posts. Erin Pryor, EVP and Chief Marketing and Experience Officer, highlights the bank's commitment to exceptional customer experiences and valuable content distribution. The recognition underscores First Horizon's strong social media presence among approximately 2,000 banks analyzed by the Financial Brand.

Positive

• First Horizon Bank recognized in the Financial Brand's Power 100 Banks Using Social Media.
• Strong social media presence across Facebook, X, YouTube, and Instagram.
• Inclusion indicates effective engagement and broad social media community.
• Recognition reflects commitment to exceptional customer experience and content distribution.

Negative

• Recognition is based on social media metrics, which may not directly correlate with financial performance.

MEMPHIS, Tenn., June 17, 2024 /PRNewswire/ -- First Horizon Corporation (NYSE: FHN or "First Horizon") has been named to the Financial Brand's Power 100 Banks Using Social Media. The Financial Brand's "Power 100" is a comprehensive ranking system for the top 100 banks and credit unions on Facebook, X, YouTube and Instagram based on their social media activity and the size of their social media community. For a list of the "Power 100", click here.

Parameters in this social media database include the most Facebook likes and new Facebook likes; the most X followers, new X followers, posts sent, and X accounts followed; the most YouTube video views, new YouTube views, and YouTube subscribers; and the most Instagram followers, new Instagram followers, Instagram posts, and new Instagram posts.

Every calendar quarter, The Financial Brand collects data from roughly 2,000 different banks and credit unions on Facebook, X, YouTube and Instagram. The database is limited to banking providers who conduct the bulk of their marketing in English. Inclusion is restricted to financial institutions who provide retail consumer loans and checking accounts. Credit card companies, insurers, investment firms, wealth managers, etc. are not included.

"First Horizon is committed to providing an exceptional customer experience which includes communicating valuable content through various channels," says Erin Pryor, Executive Vice President and Chief Marketing and Experience Officer at First Horizon. "We are proud to be recognized on the Financial Brand's "Power 100" list of banks using social media."

About First Horizon
First Horizon Corp. (NYSE: FHN), with $81.8 billion in assets as of March 31, 2024, is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.

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SOURCE First Horizon Corporation

FAQ

What is the Financial Brand's Power 100?

The Financial Brand's Power 100 is a ranking of the top 100 banks and credit unions based on their social media activity and community size on platforms like Facebook, X, YouTube, and Instagram.

When was First Horizon Bank recognized in the Financial Brand's Power 100?

First Horizon Bank was recognized on June 17, 2024.

What social media platforms are evaluated in the Financial Brand's Power 100?

The evaluation includes Facebook, X, YouTube, and Instagram.

What criteria are used to rank banks in the Financial Brand's Power 100?

Criteria include the number of likes, followers, views, posts, and new interactions across Facebook, X, YouTube, and Instagram.

What does the recognition in the Financial Brand's Power 100 imply for First Horizon Bank?

It implies that First Horizon Bank has a strong social media presence and is effective in engaging its audience across multiple platforms.